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- Tasks: Lead and execute marketing campaigns for the nonprofit sector, driving engagement and lead generation.
- Company: Join a fast-growing B2B SaaS company revolutionising accounting software for mid-market businesses in the UK.
- Benefits: Enjoy a fully remote role with a competitive salary and opportunities for professional growth.
- Why this job: Be part of a dynamic team focused on community building and impactful marketing strategies.
- Qualifications: Experience in B2B marketing, preferably in tech or SaaS, with strong skills in demand generation and event marketing.
- Other info: Work closely with sales and product teams to enhance brand visibility and drive pipeline growth.
The predicted salary is between 40000 - 52000 £ per year.
A leading provider of cloud-based accounting software, delivering innovative financial management solutions to mid-market businesses across the UK. Designed to improve operational efficiency, accuracy, and growth, the platform enables customers to streamline complex financial processes through intuitive, scalable technology.
As a fast-growing B2B SaaS scale-up, the company is passionate about building strong communities, delivering value-led marketing campaigns, and driving demand in strategic verticals.
The company is hiring a Marketing Manager to lead and execute full-funnel marketing activity across one of its key verticals, the nonprofit sector. While this remains a strategic area of focus, the broader goal is to find a strong 360 B2B marketer with experience working in tech or SaaS environments, confident in building communities, running events, and delivering results through demand generation and marketing automation. Reporting directly to the CMO, this role offers a blend of strategy and hands-on execution. You’ll work closely with sales, content, and product teams to build visibility in the nonprofit space and generate meaningful pipeline growth.
Key Responsibilities
- Integrated Marketing Campaigns: Plan and deliver cross-channel marketing activity that drives awareness, engagement, and high-quality leads across the full buyer journey.
- Community & Network Engagement: Build and engage relevant communities through targeted campaigns, events, and content initiatives.
- Event-Led Marketing: Own the event strategy for the nonprofit vertical, including roundtables, webinars, and industry conferences, ensuring each touchpoint supports brand awareness and lead generation.
- Marketing Automation: Leverage platforms like HubSpot (or equivalent) to create, manage, and optimise lead nurturing workflows and campaign execution.
- Sector Positioning: Develop messaging and campaigns tailored to the needs, challenges, and language of nonprofit organisations, supporting product-market fit in this vertical.
- Content Collaboration: Work with internal teams to produce relevant whitepapers, case studies, and partner-led content.
- Sales Alignment: Ensure tight collaboration with sales and customer success teams, supporting the commercial strategy with relevant marketing materials and insight.
- Performance & Optimisation: Track, measure, and analyse marketing performance using CRM and RevOps data to refine campaign impact and ROI.
Skills & Experience
- A proven background in B2B marketing, ideally within a SaaS or tech product environment.
- Hands-on experience across demand generation, event marketing, marketing automation, and content-driven campaigns.
- Ability to design and execute campaigns aligned to key verticals, with a particular focus on community-led growth.
- Comfortable using marketing automation and CRM tools to manage, segment, and nurture audiences.
- Strong communication and stakeholder management skills, with a collaborative approach to cross-functional work.
- An understanding of the nonprofit sector is beneficial, or the ability to quickly learn and adapt messaging for sector-specific marketing.
Marketing Manager employer: YourPrime
Contact Detail:
YourPrime Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with the nonprofit sector and its unique challenges. Understanding the specific needs of this audience will help you tailor your approach and demonstrate your expertise during interviews.
✨Tip Number 2
Network with professionals in the B2B SaaS and nonprofit spaces. Attend relevant webinars, conferences, or local meetups to build connections that could provide insights or referrals for the role.
✨Tip Number 3
Showcase your experience with marketing automation tools like HubSpot. Be prepared to discuss specific campaigns you've executed and how you've used data to optimise performance.
✨Tip Number 4
Prepare examples of successful integrated marketing campaigns you've led. Highlight your ability to drive awareness and generate leads, as this will resonate well with the company's goals.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly within SaaS or tech environments. Emphasise your hands-on experience with demand generation, event marketing, and marketing automation.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the nonprofit sector and how your skills align with the company's goals. Mention specific campaigns or projects you've led that demonstrate your ability to drive results.
Showcase Relevant Skills: In your application, clearly outline your proficiency with marketing automation tools like HubSpot. Provide examples of how you've used these tools to optimise lead nurturing workflows and campaign execution.
Highlight Collaborative Experience: Since the role involves working closely with sales, content, and product teams, include examples of past collaborative projects. This will demonstrate your strong communication and stakeholder management skills.
How to prepare for a job interview at YourPrime
✨Showcase Your B2B Marketing Experience
Make sure to highlight your previous experience in B2B marketing, especially within the SaaS or tech environments. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive demand and generate leads.
✨Demonstrate Community Engagement Skills
Since the role focuses on building communities, come equipped with examples of how you've successfully engaged with target audiences. Discuss any events you've organised or participated in, and how these contributed to brand awareness and lead generation.
✨Familiarise Yourself with Marketing Automation Tools
The company uses platforms like HubSpot for marketing automation. Brush up on your knowledge of such tools and be ready to explain how you've used them in past roles to manage campaigns and nurture leads effectively.
✨Understand the Nonprofit Sector
While direct experience in the nonprofit sector is beneficial, showing a willingness to learn and adapt your messaging for this audience can set you apart. Research common challenges faced by nonprofits and think about how your marketing strategies can address these.
