At a Glance
- Tasks: Create engaging content and shape innovative marketing campaigns for an exciting AI product.
- Company: Join a dynamic UK tech business transforming the legal industry with AI.
- Benefits: Gain ownership of projects, work directly with leadership, and enjoy a variety of tasks.
- Other info: Open to all experience levels; perfect for ambitious individuals ready to embrace new tech.
- Why this job: Make a real impact in a growing market while exploring cutting-edge AI technologies.
- Qualifications: Curiosity, strong writing skills, and a passion for AI are key to success.
The predicted salary is between 36000 - 44000 £ per year.
Marketing & Engagement Executive - AI Saa S
Help bring an innovative AI product to a growing market.
We're working with an ambitious UK technology business that's transforming how legal professionals work through AI and automation.
Having successfully established its enterprise software offering, the business has developed an exciting new AI product with the potential to reach a much wider market.
Now they're looking for a
Marketing & Engagement Executive to help drive that growth.
This isn't a traditional marketing role where you'll simply be scheduling social posts or following an established playbook.
You'll have the opportunity to shape campaigns, create engaging content, build professional communities and explore how AI can make marketing smarter, faster and more effective.
Working directly with the senior leadership team, you'll have genuine ownership, plenty of variety and the opportunity to make a visible impact.
What you'll be doing
Your role will focus on three key areas
- Content & Marketing
- Create engaging content across Linked In, blogs, email campaigns and other digital channels.
- Develop compelling messaging that communicates the value of innovative AI products.
- Work with commercial partners to develop joint marketing initiatives.
- Support webinars, events, product launches and customer campaigns.
- Help turn marketing activity into meaningful commercial opportunities.
- Community & Engagement
- Help grow and engage an established network of industry professionals and specialist experts.
- Develop campaigns that encourage participation, referrals and long-term relationships.
- Build relationships with customers, partners and professional communities.
- Support customer engagement, retention and product adoption.
- Marketing Operations & AI
- Use Hub Spot to manage campaigns, segment audiences and develop automated workflows.
- Explore AI tools such as Claude to improve content creation, research and marketing processes.
- Build and optimise email campaigns, including segmentation, A/B testing and performance analysis.
- Experiment with AI-driven prospecting and marketing automation.
- Identify opportunities to work smarter through technology and automation.
What we're looking for
We're open to different levels of experience.
You might be an ambitious Marketing Executive looking for greater responsibility, or someone with a few years of B2B Saa S marketing experience who wants to help shape a growing business.
What's important is your curiosity, initiative and willingness to embrace new technology.
Ideally, you'll bring
- Experience in marketing, content, community engagement or marketing operations.
- Strong writing skills and an understanding of how to create persuasive, audience-focused content.
- An understanding of marketing fundamentals, including buyer personas, positioning and messaging.
- Familiarity with CRM and email marketing platforms, ideally Hub Spot.
- A genuine interest in AI, with some practical experience using tools such as Claude or Chat GPT.
- An understanding of email marketing, segmentation and campaign performance.
- The confidence to work independently, manage priorities and contribute ideas.
- A proactive, commercially minded approach.
Interested?
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Marketing Executive employer: YourPrime
Join a dynamic B2B SaaS company in Manchester that values innovation and collaboration, offering a unique opportunity for growth as a Product Specialist. With a hybrid work model and a focus on employee development, you'll thrive in a culture that encourages curiosity and communication, while enjoying competitive benefits and the chance to shape product messaging and customer education. This role not only allows you to deepen your understanding of cutting-edge technology but also empowers you to make a meaningful impact within the team and with customers.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for YourPrime and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like YourPrime are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with YourPrime on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at YourPrime. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YourPrime. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of YourPrime:Show us that you’ve done your homework! In your application, briefly mention what you admire about YourPrime’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at YourPrime
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at YourPrime will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At YourPrime, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
