At a Glance
- Tasks: Lead the self-serve funnel, enhancing user journeys and driving conversions through data analysis.
- Company: Dynamic B2B software vendor in the finance tech space with a strong market presence.
- Benefits: Competitive salary, remote work flexibility, and opportunities for professional growth.
- Other info: Fast-paced environment with a focus on innovation and collaboration across teams.
- Why this job: Join a forward-thinking team and shape the future of product-led growth in finance technology.
- Qualifications: Experience in B2B SaaS, strong data skills, and a proven track record in product-led growth.
The predicted salary is between 75000 - 100000 £ per year.
Location: Remote (UK-based)
Salary: £75,000 – £100,000
Company Overview
- Established and growing B2B software vendor operating within the finance technology space
- Provides workflow and process automation solutions into finance teams and the Office of the CFO
- Serves SME and Mid-Market organisations across the UK and international markets
- Strong product-market fit with a consistent and expanding customer base
- Currently investing in Product-Led Growth (PLG) to build a scalable, self-serve acquisition and conversion engine alongside a sales-led approach
Role Overview
- Ownership of the self-serve funnel, from initial signup through to activation and paid conversion
- Focus on improving conversion, activation, and overall user journey performance
- Highly hands-on role centred around experimentation, data analysis, and execution
- Responsible for evolving an existing PLG motion into a more structured and scalable growth engine
- Strong emphasis on data, with end-to-end ownership from event tracking through to insight generation and action
Key Responsibilities
- Own the end-to-end self-serve funnel from user signup to paid conversion
- Identify and resolve drop-off points within onboarding journeys
- Design, execute, and analyse A/B tests across onboarding flows, messaging, and user experience
- Run a consistent, hypothesis-driven experimentation programme
- Analyse product and user data to identify friction points and growth opportunities
- Build and optimise lifecycle journeys, including onboarding and behavioural messaging campaigns
- Develop targeted in-app and email engagement to improve activation and conversion
- Enhance onboarding experiences and product interactions to increase adoption
- Work closely with Marketing to understand acquisition channels and improve conversion by segment
- Support the development of attribution models to better understand performance across the funnel
- Analyse cohort behaviour and funnel performance to inform decision-making
- Present clear, data-driven insights to senior stakeholders
- Collaborate with Product, Marketing, and Sales teams to align on growth initiatives
- Feed insights into product roadmap discussions to support adoption, retention, and expansion
- Leverage AI tools to accelerate experimentation, analysis, and delivery
- Support the development of early-stage growth capability within the team
Skills & Experience Required
- Proven experience owning a Product-Led Growth or self-serve funnel within a B2B SaaS environment
- Demonstrated success improving conversion across onboarding and activation
- Strong data fluency, including:
- Working with event-level product data
- Segmenting users and analysing cohort behaviour
- Building dashboards and communicating data-driven insights
- Translating analysis into clear product and growth actions
- Experience using product analytics, engagement, and feedback tools
- Track record of running regular A/B testing and experimentation programmes
- Hypothesis-driven approach to problem solving
- Commercial mindset, with the ability to link product activity to business outcomes
- Experience working cross-functionally with Product, Marketing, and Sales
- Ability to operate independently in a fast-paced environment
- Strong communication and stakeholder management skills
- Experience using AI tools to improve efficiency and output
Desirable Experience
- Experience working on SaaS products with onboarding or activation dependencies
- Familiarity with lifecycle messaging or in-app engagement platforms
- Exposure to finance, accounting, or fintech software environments
- Basic wireframing or prototyping capability
Growth Product Manager in Edinburgh employer: YourPrime
As a leading B2B software vendor in the finance technology space, we pride ourselves on fostering a dynamic and inclusive work culture that prioritises employee growth and innovation. Our remote UK-based team enjoys competitive salaries, flexible working arrangements, and the opportunity to directly impact our product-led growth strategy, all while collaborating with passionate professionals dedicated to transforming finance teams worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Product Manager in Edinburgh
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by practising common questions and showcasing your data-driven mindset. We want to see how you can turn insights into actions, so have examples ready!
✨Tip Number 3
Don’t just apply and wait! Follow up on your applications with a quick message. It shows your enthusiasm and keeps you on their radar.
✨Tip Number 4
Check out our website for the latest openings. We’re all about finding the right fit, and applying directly through us gives you a better shot at landing that dream role!
We think you need these skills to ace Growth Product Manager in Edinburgh
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Growth Product Manager. Highlight your experience with B2B SaaS and any specific achievements in improving conversion rates. We want to see how you’ve made an impact!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about Product-Led Growth and how your skills align with our needs. Be genuine and let your personality come through.
Showcase Your Data Skills:Since data fluency is key for this role, make sure to include examples of how you've used data to drive decisions. Whether it's A/B testing or cohort analysis, we want to see your analytical prowess in action!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at YourPrime
✨Know Your Product-Led Growth
Make sure you understand the principles of Product-Led Growth (PLG) and how it applies to B2B SaaS. Be ready to discuss your experience with self-serve funnels and how you've improved conversion rates in previous roles.
✨Data is Your Best Friend
Brush up on your data analysis skills! Be prepared to talk about how you've used data to identify friction points and growth opportunities. Bring examples of dashboards or insights you've created that led to actionable changes.
✨Experimentation Mindset
Showcase your hands-on experience with A/B testing and experimentation. Discuss specific tests you've run, what hypotheses you had, and the outcomes. This will demonstrate your ability to drive improvements through a structured approach.
✨Collaboration is Key
Highlight your experience working cross-functionally with teams like Product, Marketing, and Sales. Be ready to share examples of how you've aligned growth initiatives across departments and the impact it had on overall performance.
