Digital Marketing Specialist in Cheltenham

We’re recruiting for an experienced Digital Marketing Specialist to join the European marketing team of a global software organisation, covering the UK & Ireland market during a maternity leave period.

You’ll take ownership of digital campaigns and lead generation activities, collaborating with European colleagues to maintain pipeline growth and brand presence in the region.

Key Responsibilities

• Plan, execute, and optimise multi-channel marketing campaigns (Google, Bing, Meta, LinkedIn).
• Manage and track campaign budgets, ensuring cost-effective performance (CPL/CPA).
• Report on key metrics and marketing KPIs to demonstrate campaign effectiveness.
• Work closely with Sales, local Marketing, and European teams to align marketing activity.
• Analyse and act on pipeline data to drive marketing outcomes.

About You

• Proven experience in B2B digital marketing, ideally within software or technology.
• Strong understanding of the UKI market and digital campaign dynamics.
• Excellent analytical and communication skills.
• Experience using Salesforce, Pardot, or similar automation tools preferred.
• Native-level English and confident working with international colleagues.