At a Glance
- Tasks: Lead creative growth and build a social-first brand that captivates audiences.
- Company: Fast-growing consumer brand with a mission to transform everyday products.
- Benefits: Competitive salary, performance bonuses, equity options, and discounted products.
- Why this job: Join a dynamic team and create impactful content that shapes culture.
- Qualifications: Proven experience in DTC growth, strong videography skills, and a knack for viral content.
- Other info: Work closely with the founder and enjoy freedom to innovate.
The predicted salary is between 36000 - 60000 £ per year.
Build a Social-First Brand That People Obsess Over
We are partnering with a fast-growing consumer brand that is building a category-defining presence in its market. Their ambition is to reach millions, shape culture, and turn a simple everyday product into a transformational advantage. Their products genuinely change people’s lives. Now it’s time for their content to reflect that.
They are looking for a rare hybrid: a strategic creative operator who can think like a top creator, execute like a production studio, and optimise like a DTC growth lead. This is not a basic AI prompting role. This is not a simple social media management role. This is not a role for people who can't create scroll-stopping content. This is about building a 1M+ follower brand engine that drives serious revenue.
The Mission
- Turn the brand into a social-first company that people love, share and obsess over.
- Build founder-led storytelling.
- Create bold, standout creative.
- Drive measurable growth and revenue.
- Own the full content loop from idea → production → optimisation → scale.
What You’ll Own
- Creative Direction & Story Architecture
- Define and evolve the brand narrative across platforms.
- Build episodic content arcs rather than one-off posts.
- Develop a distinctive visual and storytelling language.
- Turn product benefits into emotionally powerful, culturally relevant content.
- Design content systems capable of scaling to 1M+ followers.
- Develop hooks, retention loops and viral mechanics.
- Translate performance data into creative iterations.
- Concept, shoot and edit high-quality video and photography.
- Produce founder-led content.
- Use AI tools to enhance speed, creativity and experimentation.
- Develop and test ad concepts, angles and formats.
- Produce high-converting product content.
- Iterate based on performance metrics and customer insight.
- Collaborate with agency partners where needed.
- Protect and elevate a premium brand aesthetic.
- Build creative playbooks and scalable systems.
- Ensure cohesion across every touchpoint.
- Maintain a modern, luxury brand identity.
What We’re Looking For
- Must-Have
- Proven experience growing a DTC or consumer brand through content.
- Strong videography and editing ability (portfolio required).
- Strong photography and visual instincts.
- Demonstrable understanding of viral mechanics and retention.
- Experience creating social content that converts.
- Proficient using AI production tools to accelerate output.
- You analyse viral content breakdowns for fun.
- You think in hooks, tension, payoff and dopamine loops.
- You’re frustrated by average brand content.
- You want to build something culturally meaningful, not just “run socials.”
- You’re both strategic and hands-on.
- You want real ownership.
Location
London-based (hybrid). Being within roughly a 1.5-hour travel distance of London. You will work closely with the founder and be deeply embedded in the brand.
Compensation
Excellent London-level salary depending on experience. Up to £100k performance bonus per year tied to growth and revenue. Equity options possible for the right person. Additional benefits include heavily discounted products and the opportunity to join a brand at an exciting stage of growth.
Why This Is Different
Most brands want content. This brand is building a creative growth engine. You will have direct access to the founder, freedom to experiment, and the opportunity to build something that could define your career.
If you want a comfortable job, this isn’t it. If you want to build something that is talked about for years, this is it.
Head of Creative Growth in London employer: Yourdigitalfuture
Contact Detail:
Yourdigitalfuture Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Creative Growth in London
✨Tip Number 1
Get your portfolio ready! Showcase your best work that aligns with the brand's vision. Think about how your content can turn everyday products into something people can't stop talking about.
✨Tip Number 2
Network like a pro! Connect with industry folks on social media, attend events, and engage in conversations. You never know who might help you land that dream role or give you insider tips.
✨Tip Number 3
Be bold in your approach! When you apply, don’t just send a standard cover letter. Create something unique that reflects your creative flair and shows how you can build a brand that people obsess over.
✨Tip Number 4
Stay updated on trends! Follow the latest in social media and content creation. Use this knowledge to demonstrate how you can drive measurable growth and create scroll-stopping content for the brand.
We think you need these skills to ace Head of Creative Growth in London
Some tips for your application 🫡
Show Your Creative Spark: When you're applying for the Head of Creative Growth role, let your creativity shine through in your application. Use engaging language and showcase your unique style to reflect how you can build a brand that people obsess over.
Tailor Your Portfolio: Make sure to include a portfolio that highlights your best work in videography and photography. Choose pieces that demonstrate your ability to create scroll-stopping content and show how you've driven growth in previous roles.
Be Data-Driven: We want to see how you’ve used performance data to inform your creative decisions. In your application, mention specific examples where you've translated metrics into successful content strategies that led to measurable growth.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We’re excited to see what you bring to the table!
How to prepare for a job interview at Yourdigitalfuture
✨Know the Brand Inside Out
Before your interview, dive deep into the brand's mission and values. Understand their products and how they genuinely change lives. This will help you articulate how your creative vision aligns with their goal of building a social-first brand that people obsess over.
✨Showcase Your Creative Portfolio
Bring along a strong portfolio that highlights your videography, photography, and content creation skills. Make sure to include examples that demonstrate your ability to create scroll-stopping content and how you've successfully grown a DTC brand through innovative storytelling.
✨Prepare for Strategic Discussions
Be ready to discuss your approach to developing a growth-led content strategy. Think about how you would design content systems capable of scaling to 1M+ followers and be prepared to share specific examples of how you've used performance data to inform your creative iterations.
✨Emphasise Your Hands-On Experience
This role requires a hybrid of strategic thinking and hands-on execution. Be prepared to talk about your experience in concepting, shooting, and editing high-quality content. Highlight any use of AI tools that enhanced your creative output and allowed for experimentation.