Head of Creative Growth

Build a Social-First Brand That People Obsess Over

We are partnering with a fast-growing consumer brand that is building a category-defining presence in its market. Their ambition is to reach millions, shape culture, and turn a simple everyday product into a transformational advantage. Their products genuinely change people’s lives. Now it’s time for their content to reflect that.

They are looking for a rare hybrid: a strategic creative operator who can think like a top creator, execute like a production studio, and optimise like a DTC growth lead. This is not a basic AI prompting role. This is not a simple social media management role. This is not a role for people who can't create scroll-stopping content. This is about building a 1M+ follower brand engine that drives serious revenue.

The Mission

• Turn the brand into a social-first company that people love, share and obsess over.
• Build founder-led storytelling.
• Create bold, standout creative.
• Drive measurable growth and revenue.
• Own the full content loop from idea → production → optimisation → scale.

What You’ll Own

• Creative Direction & Story Architecture

• Define and evolve the brand narrative across platforms.
• Build episodic content arcs rather than one-off posts.
• Develop a distinctive visual and storytelling language.
• Turn product benefits into emotionally powerful, culturally relevant content.

• Design content systems capable of scaling to 1M+ followers.
• Develop hooks, retention loops and viral mechanics.
• Translate performance data into creative iterations.

• Concept, shoot and edit high-quality video and photography.
• Produce founder-led content.
• Use AI tools to enhance speed, creativity and experimentation.

• Develop and test ad concepts, angles and formats.
• Produce high-converting product content.
• Iterate based on performance metrics and customer insight.
• Collaborate with agency partners where needed.

• Protect and elevate a premium brand aesthetic.
• Build creative playbooks and scalable systems.
• Ensure cohesion across every touchpoint.
• Maintain a modern, luxury brand identity.

What We’re Looking For

• Must-Have

• Proven experience growing a DTC or consumer brand through content.
• Strong videography and editing ability (portfolio required).
• Strong photography and visual instincts.
• Demonstrable understanding of viral mechanics and retention.
• Experience creating social content that converts.
• Proficient using AI production tools to accelerate output.

• You analyse viral content breakdowns for fun.
• You think in hooks, tension, payoff and dopamine loops.
• You’re frustrated by average brand content.
• You want to build something culturally meaningful, not just “run socials.”
• You’re both strategic and hands-on.
• You want real ownership.

Location

London-based (hybrid). Being within roughly a 1.5-hour travel distance of London. You will work closely with the founder and be deeply embedded in the brand.

Compensation

Excellent London-level salary depending on experience. Up to £100k performance bonus per year tied to growth and revenue. Equity options possible for the right person. Additional benefits include heavily discounted products and the opportunity to join a brand at an exciting stage of growth.

Why This Is Different

Most brands want content. This brand is building a creative growth engine. You will have direct access to the founder, freedom to experiment, and the opportunity to build something that could define your career.

If you want a comfortable job, this isn’t it. If you want to build something that is talked about for years, this is it.