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For Companies At a Glance
- Tasks: Build and run a hands-on growth engine to drive sales and revenue.
- Company: Join BBS Ltd, a fast-growing data and direct marketing business.
- Benefits: Competitive salary of ÂŁ45,000 plus profit-based bonuses and career progression.
- Why this job: Make a real impact in a dynamic environment with visible results.
- Qualifications: Experience in B2B marketing, content creation, and performance metrics.
- Other info: Work from our Wrexham office, collaborating closely with the sales team.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Overview
- You’ll build something that actually matters
- You’ll be close to real decision-makers
- Your impact will be visible and rewarded
- You’ll learn faster than in a big team
- You’ll help scale a profitable, grounded business
Employer: BBS Ltd
Location: Wrexham
Employment Type: Permanent
Bonus: Based on company profit
Job Description
Do you want to personally build and run a hands-on growth engine, take commercial responsibility for outcomes, and grow in step with a profitable B2B business? This role is not for you if you’re looking for a strategy-only position, need a team to execute your ideas, or prefer comfort and clarity over ownership and accountability.
About You
Does the following sound like we’re describing you?
- Ownership - You take responsibility for results, not just activity, and treat this role as something you genuinely own and build.
- Bias to Action - You move quickly from idea to execution, get work live without over-polishing, and improve things by testing rather than over-planning.
- Commercial Focus - You care about revenue, pipeline, and margin, and you naturally think about how marketing helps sales win deals.
- Customer Curiosity - You want to understand how buyers really think, so you spend time with sales and customers to shape messaging that actually resonates.
- Adaptability - You’re comfortable switching between strategy and hands-on delivery, using tools and AI to work efficiently and adjust fast when something isn’t working.
- Resilience - You stay motivated when results take time, learn from what doesn’t work, and keep momentum rather than losing energy.
About the Role
You are joining the team to build and own a hands-on growth engine that directly supports sales, accelerates revenue, and grows in scope and reward as the business scales.
What you’ll own
- You’ll build an engine that supports new business and helps our sales team convert.
Core responsibilities
- Tighten our messaging so it’s obvious who we help, what we do, and why it’s worth a conversation
- Demand generation
- Run campaigns that generate qualified inbound interest and support outbound sales
- Build and improve landing pages, lead magnets, nurture emails, and conversion paths
- Set up reporting that links activity → pipeline influence (not vanity metrics)
- Digital foundations
- Own website content structure, SEO basics, and conversion improvements
- Manage PPC (Google Ads) where appropriate and track results properly
- Build the assets sales actually uses: one-pagers, case studies, decks, product sheets, proof points, email sequences
- Spend time with the sales team and customers to understand objections, triggers, and buying psychology
- Turn those insights into campaigns and content that helps deals move
This role is for you if…
You’re the sort of marketer who can ship:
- You can write, publish, test, and iterate without waiting for perfect conditions
- You can run the basics yourself: website updates, landing pages, email, SEO, paid search, reporting
- You like being close to sales: listening to calls, shaping messaging, building collateral that helps deals close
- You use tools (and AI) to move faster and get more output per hour
- You want upside and growth as the business grows
This role is NOT for you if…
Please self-select out if any of these are true:
- You describe yourself as “strategy-only” and want to hire someone else for the “nuts and bolts”
- You can’t personally handle SEO / PPC basics / marketing ops
- You need a large brand, a big team, or a long runway before anything goes live
- You avoid commercial accountability (“I don’t do numbers”)
What we’re looking for
We care more about capability and output than perfect CVs. You’ll likely have experience in several of these:
- B2B marketing (ideally in services, data, software, or anything with longer sales cycles)
- Content + campaigns + performance basics (SEO, PPC, email, landing pages)
- Strong writing and structured thinking
- Comfort with numbers: performance reporting, pipeline influence, simple forecasting
- Tools: GA4, Google Ads, Search Console, HubSpot/Mailchimp/CRM basics (or similar)
- Design literacy (you don’t need to be a designer, but you can produce clean usable assets)
Working style & location
We’re building this function alongside the team, sharing knowledge across industry experts, so you will work from our Wrexham office 5 days per week.
Reward
The salary for this role is ÂŁ45,000 and your bonus is tied to company profit - the more successful we are, the more you earn and the more progression opportunities you unlock for yourself.
About us
BBS is a long-established, fast-growing data + direct marketing business. We help brands get the right message to the right person — using address data, direct mail, and smart targeting. We’re profitable, have strong cashflow, and a sales team in place. What we don’t have is a true in-house marketing function.
Marketing Lead in Wrexham employer: Your Wavelength
Contact Detail:
Your Wavelength Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Lead in Wrexham
✨Tip Number 1
Get to know the company inside out! Research BBS Ltd, their values, and their market. This will help you tailor your conversations and show that you're genuinely interested in making an impact.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral!
✨Tip Number 3
Prepare for the interview by thinking about how you can demonstrate ownership and a bias to action. Have examples ready that showcase your adaptability and resilience in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the team!
We think you need these skills to ace Marketing Lead in Wrexham
Some tips for your application 🫡
Show Your Ownership: When you write your application, make sure to highlight how you've taken ownership in previous roles. We want to see that you treat this opportunity as something you genuinely own and build.
Be Action-Oriented: We love candidates who can move quickly from idea to execution. In your application, share examples of how you've implemented campaigns or projects without waiting for perfect conditions. Show us your bias to action!
Demonstrate Commercial Focus: Make it clear that you understand the importance of revenue and pipeline. Use your application to explain how your marketing efforts have directly supported sales and contributed to business growth.
Keep It Real and Relevant: Tailor your application to reflect our needs. Use language from the job description and focus on how your skills align with what we're looking for. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Your Wavelength
✨Know Your Stuff
Before the interview, dive deep into BBS Ltd's business model and their marketing strategies. Understand how they generate leads and support sales. This will help you speak their language and show that you're genuinely interested in making an impact.
✨Showcase Your Ownership
Prepare examples from your past experiences where you've taken ownership of projects and driven results. Highlight how you moved quickly from idea to execution, as this role demands a bias to action. Be ready to discuss how you’ve tackled challenges head-on.
✨Demonstrate Customer Curiosity
Be prepared to talk about how you’ve engaged with customers or sales teams to understand buyer psychology. Share specific instances where your insights led to successful campaigns or content that resonated with the audience.
✨Emphasise Adaptability and Resilience
This role requires someone who can pivot quickly and learn from setbacks. Share stories that illustrate your adaptability in fast-paced environments and how you maintained motivation when results took time. Show them you’re ready to roll with the punches!
