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- Tasks: Lead and mentor a dynamic team while managing PR strategies for top food and drink brands.
- Company: Join a fast-growing agency known for its innovative approach to corporate and trade PR.
- Benefits: Enjoy a collaborative work environment with opportunities for professional growth and creative freedom.
- Why this job: Be part of exciting projects with renowned brands and make a real impact in the industry.
- Qualifications: Must have PR agency experience and a passion for food, drink, or retail communications.
- Other info: Work in a vibrant team atmosphere, with office days three times a week.
The predicted salary is between 43200 - 72000 £ per year.
A fast-growing agency with 25 members of staff is on the lookout for an Account Director who has PR agency experience and has managed corporate communications and trade PR for either food, drink or retail brands. They offer social, content, influencer relations, sponsorship, crisis management, and consumer and trade PR. The agency works with brands similar to Grey Goose, Blossom Hill, Cadburys, Pringles and Pip & Nut. The team goes into the office three times a week.
Role & Responsibilities:
- Mentor, train, and manage juniors
- Organise events, tastings, conferences, pop-ups, awards ceremonies, and conferences
- Provide counsel and devise strategies to raise the profile of clients
- Manage the reputations of clients
- Devise thought leadership ideas
- Prepare clients for conferences and events
- Harness your knowledge of the these sectors and the opportunities and challenges that face them
- Leverage your media contacts and gain coverage across different platforms
- Devise digital strategies and content ideas that span multiple platforms targeting diverse audiences
- Contribute to new business pitches with your ideas and presentation skills
Corporate & trade PR (food and drink) PR Account Director employer: Your Story Recruitment
Contact Detail:
Your Story Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Corporate & trade PR (food and drink) PR Account Director
✨Tip Number 1
Make sure to showcase your experience in managing corporate communications and trade PR specifically for food and drink brands. Highlight any successful campaigns you've led that align with the types of clients the agency works with, like Grey Goose or Cadburys.
✨Tip Number 2
Network with professionals in the food and drink PR sector. Attend industry events or webinars where you can meet people who might have connections to the agency. Building relationships can give you an edge when applying.
✨Tip Number 3
Familiarize yourself with the latest trends in digital strategies and content creation within the food and drink industry. Being able to discuss innovative ideas during interviews will demonstrate your proactive approach and understanding of the market.
✨Tip Number 4
Prepare examples of how you've successfully managed reputations and crisis situations for previous clients. This will show your capability in handling challenges and your strategic thinking, which is crucial for the Account Director role.
We think you need these skills to ace Corporate & trade PR (food and drink) PR Account Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your PR agency experience, especially in corporate communications and trade PR for food, drink, or retail brands. Use specific examples of past campaigns or projects that align with the agency's focus.
Craft a Compelling Cover Letter: In your cover letter, emphasize your ability to mentor and manage juniors, as well as your experience organizing events and conferences. Mention any relevant media contacts you have that could benefit the agency.
Showcase Your Strategic Thinking: Demonstrate your strategic thinking skills by providing examples of how you've raised client profiles in the past. Discuss your approach to crisis management and how you've successfully navigated challenges in the PR landscape.
Highlight Digital Expertise: Since the role involves devising digital strategies, make sure to include any experience you have with social media, content creation, and influencer relations. Share specific instances where your digital initiatives led to increased brand visibility.
How to prepare for a job interview at Your Story Recruitment
✨Showcase Your PR Experience
Make sure to highlight your previous experience in PR agencies, especially focusing on corporate communications and trade PR within the food and drink sectors. Be prepared to discuss specific campaigns you've managed and the results achieved.
✨Demonstrate Leadership Skills
As an Account Director, mentoring and managing juniors is key. Share examples of how you've successfully trained and guided team members in the past, and be ready to discuss your leadership style.
✨Prepare for Client Scenarios
Think about potential challenges clients in the food and drink industry might face. Prepare strategies or ideas on how you would address these issues, showcasing your problem-solving skills and industry knowledge.
✨Leverage Your Media Contacts
Be ready to talk about your media contacts and how you've utilized them to gain coverage for previous clients. Discuss specific platforms you've worked with and any successful media relations strategies you've implemented.
