Paid Digital Specialist (England)

We’re looking for a commercially sharp, data-driven Paid Digital Specialist to lead paid media activity for one of the most exciting names in travel. With an annual media budget of $20M+, this is a rare opportunity to focus solely on one standout client, getting under the skin of their brand, audience, and growth strategy.

This is a monthly rolling contract with potential to be permanent.

The Role

You’ll be responsible for strategy and hands-on campaign execution across Paid Search, Paid Social, and Programmatic, owning performance from end to end. This isn’t just a tactical role, your insight, creativity, and optimisation skills will drive measurable impact and ROI across global markets.

You’ll work closely with the client, our in-house account team, and digital specialists to ensure we’re delivering performance that exceeds expectations, every time.

Key Responsibilities

• Lead paid media strategy and campaign execution across PPC, Paid Social, and Programmatic
• Use data tools like GA4, Looker Studio, and Excel to extract insights, spot trends, and optimise performance
• Own and optimise paid media budgets, ensuring efficient delivery against KPIs
• Run A/B tests and experiments to improve conversion and identify new growth opportunities
• Interpret behavioural and demographic data to inform targeting, platform selection, and creative strategy
• Write or brief performance-driven, platform-appropriate ad copy
• Deliver clear, insightful reporting to internal stakeholders and client teams
• Stay ahead of industry innovations and apply them to drive first-mover advantage
• Ensure all media activity is on-brand, data-informed, and commercially effective

What We’re Looking For

• Deep experience managing paid media campaigns across Google Ads, Meta Ads, Programmatic platforms
• DV360 experience is a must
• Proven track record in global media campaigns—experience marketing to audiences outside the UK is essential
• Strong analytical mindset and comfort with large data sets
• Proactive and organised—able to manage multiple workstreams
• Excellent communicator, able to simplify complex insights and present them confidently
• Curious about human behaviour, digital ecosystems, and how data drives decisions
• Proficient in Excel/Google Sheets and analytics tools (GA4, Looker Studio)

Who You’ll Work With

• Internal: Digital team, client account team, Head of Digital, Managing Director
• External: Client marketing & data teams, Google, Meta, TikTok, analytics and programmatic platforms
• Reporting to: Head of Digital

Benefits

• Performance-related bonuses
• 25 days holiday + bank holidays
• Health cover – includes private medical, fitness & wellness perks
• Quarterly company away days & events
• Cycle to work scheme
• On-site gym
• Charity days for causes that matter to you

This is a high-impact, high-visibility role working with a dream client and a brilliant team. If you're a performance-focused digital specialist looking to take ownership of a world-class media budget and strategy, we want to hear from you.