At a Glance
- Tasks: Support marketing and sales for 13 pubs in Central London with creative strategies.
- Company: Join a vibrant hospitality group passionate about pubs and community engagement.
- Benefits: 28 days holiday, discounts at pubs, career development opportunities, and a pension scheme.
- Other info: Dynamic role with opportunities for creativity and personal growth.
- Why this job: Make an impact in the lively pub scene while honing your marketing skills.
- Qualifications: Experience in hospitality, digital systems knowledge, and strong communication skills.
The predicted salary is between 35000 - 40000 £ per year.
Area Sales & Marketing Coordinator – Field Based – Central London
We're looking for an Area Sales and Marketing Coordinator to support our GMS in an area of 13 pubs in Central London.
The successful applicant will report directly to one of our Operations Managers and will be responsible for the delivery of local marketing and engagement across the area and driving our sales culture with a creative licence.
You will be working closely with the General Managers of our individual, differentiated businesses, and be responsible for:
- Digital and Social Marketing (60%)
- Driving Sales and Marketing Engagement (20%)
- Supporting Focus Pubs and CAPEX Projects (20%)
Key Responsibilities
- Digital and Social Marketing (60%)
- Ownership of all pub websites within the area ensuring they are high-performing, premium and representative of each pub, including:
- Making content updates on Wordpress ensuring all key marketing campaigns are prominently highlighted and are added and removed in a timely manner, in‑line with the central Comms Plan
- Optimising sites for maximum discoverability across search engines and AI channels, ensuring a smooth user journey throughout the website and funneling users towards booking
- Copywriting content that showcases each pub's USPs and balances tone of voice and SEO
- Ensuring pub teams keep menus and diary pages up to date, the booking flow is up to date to maximise conversion and create new landing pages for key campaigns
- Where required, supporting with migrating websites onto newer, higher‑performing templates
- Using our CRM system, ensure effective email marketing is sent across the area, including:
- Overseeing the delivery of 3 email campaigns per pub, per month. Editing and approving campaigns written by the pubs or creating your own.
- Using data within the system to target emails at certain customers based on their interests and previous booking behaviour
- Using personalisation to improve the engagement with each campaign
- Reviewing performance and implementing learnings for continuous improvement
- The job also requires you to oversee each pub’s social content – working to upskill pub teams and ensuring posting frequency, that content is aligned with campaigns, central comms plans and individual pub visions and that engagement is strong.
Alongside this you will also
- Organise strategic paid advertising that drives awareness and sales at each pub, with the support of the central team.
- Maintain Google Business Profiles, ensuring details are correct and images are up to date.
- Support the organisation of pub photoshoots and be on site on the day of the shoot to assist with set up.
- Support the organisation of any influencer visits.
- Identify opportunities for local advertising, promotion and awareness.
- Drive Sales and Marketing Engagement (20%)
- Lead engagement across central sales and marketing campaigns and support execution of local initiatives, events and reasons to visit.
- Successfully land and embed key campaigns across the area, ensuring clear alignment with pub visions.
- Work with your GMS to develop and deliver effective 90 day marketing plans for each pub that drives sales and awareness.
- Support Focus Pubs and Capex Projects (20%)
- Provide focused sales and marketing support for key focus pubs per quarter agreed by OMs, each with clearly defined SMART targets.
You will be required to report/present on this quarterly.
- Support and create successful marketing plans for key CAPEX projects, collaborating with the necessary internal and external teams and suppliers to ensure successful launch and performance post opening.
Alongside the responsibilities above, you will also be required to undertake any other duties deemed reasonable and within the scope of the job.
- Candidate Requirements
- Previous hospitality experience – and someone who is passionate about pubs!
- Good knowledge of digital systems; Wordpress, CRM, Collins, social media channels
- Excellent project management skills
- Excellent written and verbal communication skills
- Highly organised with an ability to take responsibility for and manage multiple sites at one time.
- Great at managing people
- Excellent inter‑personal skills, able to build positive relationships at all levels.
Benefits
- Access to our Career Pathway, Apprenticeships and training and development courses
- 28 days holiday per year plus bank holidays
- 20% discount in all Young’s pubs and 30% discount on overnight stays.
- Share Save Scheme
- Company Pension Scheme
Skills
- Social Media
- Fluent in English
- Microsoft Office
- #J-18808-Ljbffr
Area Sales & Marketing Co-ordinator in London employer: Young's Pubs
At Young's Pubs, we pride ourselves on fostering a vibrant and inclusive work culture that empowers our General Managers to take ownership of their venues. Located in the heart of Bristol, the King Street Brewhouse offers not only a competitive salary and substantial bonus potential but also ample opportunities for personal and professional growth within a dynamic team dedicated to delivering exceptional hospitality experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales & Marketing Co-ordinator in London
✨Leverage Local Networking Events
Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!
✨Showcase Your Sales Success Stories
Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to Young's Pubs as a field sales pro!
✨Scout Out the Competition
Research potential competitors for Young's Pubs and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.
✨Apply Through Our Website
We know that applying through job boards is tempting, but hitting up Young's Pubs’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!
We think you need these skills to ace Area Sales & Marketing Co-ordinator in London
Some tips for your application 🫡
Show Off Your Sales Savvy:For a field-sales role like this one at Young's Pubs, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!
Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at Young's Pubs, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!
Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.
Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at Young's Pubs.
How to prepare for a job interview at Young's Pubs
✨Show Off Your Sales Savvy
Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!
✨Know Your Product Inside Out
Having a solid understanding of the products or services that Young's Pubs offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!
✨Flex Your Adaptability Muscles
As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!
✨Plan Your Questions Wisely
At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in Young's Pubs but also helps you get a feel for whether you’d thrive in that environment.
