At a Glance
- Tasks: Support sales and marketing across 16 pubs, driving initiatives and optimising customer engagement.
- Company: Join a vibrant team managing pubs in Cheltenham, The Cotswolds, and Oxford.
- Benefits: Enjoy flexible part-time hours, travel expenses covered, and a competitive salary of £35k pro rata.
- Other info: This is a field-based role, perfect for those seeking a balance between work and life.
- Why this job: Be part of a dynamic environment, enhancing customer experiences and making a real impact.
- Qualifications: A passion for sales and marketing; driving licence required for rural travel.
The predicted salary is between 21000 - 28000 £ per year.
Area Sales & Marketing Coordinator – Field Based – Cotswolds and Oxfordshire
We're looking for an Area Sales and Marketing Coordinator to support our GMS in an area of 12 pubs across the Cotswolds and Oxfordshire. Due to the locations of the pubs, candidates must be able to travel between them. The successful applicant will report directly to one of our Operations Managers and will be responsible for the delivery of local marketing and engagement across the area and driving our sales culture with a creative licence. You will be working closely with the General Managers of our individual, differentiated businesses, and be responsible for:
· Digital and Social Marketing (60%)
· Driving Sales and Marketing Engagement (20%)
· Supporting Focus Pubs and CAPEX Projects (20%)
The perfect candidate has experience working in hospitality, has a good knowledge of social media and digital systems such as Wordpress, CRM, Collins and has excellent communication skills.
Key Responsibilities
Digital and Social Marketing (60%)
Ownership of all pub websites within the area ensuring they are high-performing, premium and representative of each pub, including:
· Making content updates (on Wordpress) ensuring all key marketing campaigns are prominently highlighted and are added and removed in a timely manner, in-line with the central Comms Plan
· Optimising sites for maximum discoverability across search engines and AI channels, ensuring a smooth user journey throughout the website and funnelling users towards booking
· Copywriting content that showcases each pub's USPs and balances tone of voice and SEO
· Ensuring pub teams keep menus and diary pages up to date, the booking flow is up to date to maximise conversion and create new landing pages for key campaigns
· Where required, supporting with migrating websites onto newer, higher-performing templates
Using our CRM system, ensure effective email marketing is sent across the area, including:
· Overseeing the delivery of 3 email campaigns per pub, per month. Editing and approving campaigns written by the pubs or creating your own.
· Using data within the system to target emails at certain customers based on their interests and previous booking behaviour
· Using personalisation to improve the engagement with each campaign
· Reviewing performance and implementing learnings for continuous improvement
The job will also require you to oversee each pub’s social content – working to upskill pub teams and ensuring posting frequency, that content is aligned with campaigns, central comms plans and individual pub visions and that engagement is strong. Alongside this you will also:
· Organise strategic paid advertising that drives awareness and sales at each pub, with the support of the central team.
· Maintain Google Business Profiles, ensuring details are correct and images are up to date.
· Support the organisation of pub photoshoots and being on-site on the day of the shoot to assist with set up.
· Support the organisation of any influencer visits.
· Identify opportunities for local advertising, promotion and awareness.
Drive Sales and Marketing Engagement (20%)
· Lead engagement across central sales and marketing campaigns and support execution of local initiatives, events and reasons to visit.
· Successfully land and embed key campaigns across the area, ensuring clear alignment with pub visions.
· Work with your GMS to develop and deliver effective 90 day marketing plans for each pub that drives sales and awareness.
Support Focus Pubs and Capex Projects (20%)
· Provide focused sales and marketing support for key focus pubs per quarter agreed by OMs, each with clearly defined SMART targets. You will be required to report/present on this quarterly
· Support and create successful marketing plans for key CAPEX projects, collaborating with the necessary internal and external teams and suppliers to ensure successful launch and performance post opening.
Alongside the responsibilities above, you will also be required to undertake any other duties deemed reasonable and within the scope of the job.
Candidate Requirements
· Previous hospitality experience – and someone who is passionate about pubs!
· Good knowledge of digital systems; Wordpress, CRM, Collins, social media channels
· Excellent project management skills
· Excellent written and verbal communication skills
· Highly organised with an ability to take responsibility for and manage multiple sites at one time.
· Great at managing people
· Excellent inter-personal skills, able to build positive relationships at all levels
Benefits
· Access to our Career Pathway, Apprenticeships and training and development courses
· 28 days holiday per year plus bank holidays
· 20% discount in all Young’s pubs and 30% discount on overnight stays.
· Share Save Scheme
· Company Pension Scheme
Area Sales & Marketing Co-ordinator employer: Young's - Cotswolds and Oxfordshire
Young's offers a vibrant work culture that values creativity and collaboration, making it an excellent employer for those passionate about hospitality and digital marketing. With 28 days of holiday, generous discounts, and ample training opportunities, employees can thrive both personally and professionally while contributing to the success of our 12 pubs in the beautiful Cotswolds and Oxfordshire region.
Contact Details:
Young's - Cotswolds and Oxfordshire Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales & Marketing Co-ordinator
✨Tip Number 1
Familiarise yourself with the local pubs in Cheltenham, The Cotswolds, and Oxford. Understanding their unique selling points and customer demographics will help you tailor your approach during interviews and demonstrate your knowledge of the area.
✨Tip Number 2
Showcase your experience with sales and marketing initiatives in similar environments. Be ready to discuss specific examples of how you've successfully driven sales or implemented marketing strategies in the past, especially in the hospitality sector.
✨Tip Number 3
Highlight your ability to work collaboratively with various teams, such as General Managers and Service Masters. Prepare to share instances where teamwork led to successful outcomes, as this role requires strong interpersonal skills.
✨Tip Number 4
Demonstrate your understanding of digital marketing tools and platforms. Be prepared to discuss how you've used social media, websites, and email marketing to engage customers and drive sales, as these skills are crucial for the role.
We think you need these skills to ace Area Sales & Marketing Co-ordinator
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in sales and marketing, particularly in the hospitality sector. Emphasise any previous roles where you implemented marketing initiatives or drove sales.
Craft a Compelling Cover Letter:Write a cover letter that specifically addresses the responsibilities mentioned in the job description. Discuss how your skills align with their needs, such as your experience with seasonal marketing and customer service.
Showcase Your Creativity:Since the role involves innovation in sales drivers, include examples of creative marketing strategies you've successfully implemented in the past. This could be campaigns, promotions, or unique customer engagement tactics.
Highlight Your Communication Skills:As you'll be working closely with General Managers and Service Masters, emphasise your strong communication skills. Provide examples of how you've effectively collaborated with teams to achieve sales goals.
How to prepare for a job interview at Young's - Cotswolds and Oxfordshire
✨Know Your Pubs
Familiarise yourself with the pubs in Cheltenham, The Cotswolds, and Oxford. Research their unique selling points and any recent marketing initiatives they've undertaken. This will show your genuine interest and help you discuss how you can contribute to their success.
✨Showcase Your Marketing Skills
Prepare examples of past marketing campaigns you've worked on, especially those that drove sales or improved customer engagement. Be ready to discuss how you can apply similar strategies to the pubs you'll be working with.
✨Emphasise Customer Service
Since driving sales through excellent customer service is key, think of specific instances where you've enhanced customer experiences. Highlight your ability to manage enquiries and respond to reviews effectively.
✨Be Ready for Field Work
As this role is field-based, demonstrate your readiness to travel and work independently. Discuss your experience with managing time effectively while on the road and how you plan to optimise your visits to each pub.
