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- Tasks: Lead the creation of engaging digital content for young people's mental health.
- Company: Join YoungMinds, a passionate organisation dedicated to youth wellbeing.
- Benefits: Enjoy flexible working, professional development, and additional leave over Christmas.
- Why this job: Make a real difference in young people's lives through impactful digital campaigns.
- Qualifications: Experience in digital content creation and strong writing skills required.
- Other info: We celebrate diversity and welcome applications from all backgrounds.
The predicted salary is between 35000 - 45000 ÂŁ per year.
The Senior Digital Content Officer plays a key role in shaping and delivering engaging, evidence-based digital content for young people, parents and carers. You will lead the planning, creation and continuous improvement of website content designed to support young people’s mental health and wellbeing. Working closely with colleagues across marketing, social media and youth engagement teams, you will help develop campaigns and content that increase reach, impact and engagement across web and digital channels.
You will conduct and use user research, analytics and insights from young people, parents and trusted adults to ensure our content meets real needs and reflects diverse experiences, particularly from marginalised and racialised communities. The role also involves managing the YoungMinds Bloggers Programme, coordinating written contributions, and supporting digital content across podcasts, video and campaigns.
We are currently working with a hybrid working model, where there is the option of working from home combined with 4-12 days a month of working in the office.
About this role
We’re looking for a Senior Digital Content Officer to lead the creation and delivery of our youth-focused web content, which supports young people under 25 with their mental health. You’ll shape content strategies, lead on campaigns, and ensure our website and digital products deliver trusted, accessible and inclusive information for young people, parents and carers.
About you
You will have:
- Experience designing and producing website content tailored to specific audiences and brand tone of voice.
- Experience using user research and insights to inform content strategy and development.
- Strong writing and editing skills, with the ability to translate complex topics into engaging, accessible content.
- Experience using CMS platforms to create SEO-optimised webpages.
- Experience analysing website performance using tools such as Google Analytics.
- Experience managing blogs or contributor networks.
You will be able to:
- Lead and deliver effective digital campaigns with clear calls to action.
- Create culturally sensitive content for racialised and marginalised young people.
- Conduct user research and insight sessions with stakeholders and audiences.
- Contribute to long-term digital content strategy across web, blog and podcast channels.
- Work collaboratively with external partners and agencies.
- Generate creative ideas and innovative digital content.
You will also bring knowledge of SEO best practice, current digital trends for young people, safeguarding processes, and a commitment to equality, diversity, inclusion and anti‑racist practice.
Further information on the post can be found in the attached JDPS. To apply for this role, please download the Senior Digital Content Officer Job Pack and follow the guidance on the application form. Applications should be sent to recruitment@youngminds.org.uk by the deadline listed below, with the job title included as the subject.
We welcome applications from Black and Minoritised, LGBTQ+ groups and those with disabilities, as they are currently under‑represented. Deadline for applications is EOP 4 May. Interviews will be held on week commencing 18 May.
YoungMinds is committed to safeguarding and promoting the welfare of children and young people and we therefore expect all staff and volunteers to do the same. We ask all staff to undertake safeguarding training when they join us.
One of our values is: “We celebrate what makes you you – whoever you are, we welcome you and encourage you to be true to yourself”. If you are excited about helping us to achieve our mission, passionate about working at an organisation that puts the lived experience of young people at the heart of everything we do and want to be part of our drive to become a truly anti‑racist organisation we want to hear from you.
We offer three days additional leave over Christmas and New Year, auto‑enrolment onto pension scheme where YoungMinds will match your contribution up to five per cent, statutory benefits such as parental leave and sick pay, a wide range of other health, wellbeing and lifestyle benefits, and a dedication to continued professional development, training and shared best practice.
We want to see a world where every young person who is struggling feels able to reach out, and has people and services around them who can really help.
Senior Digital Content Officer employer: Youngminds
Contact Detail:
Youngminds Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Content Officer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with professionals on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any digital content you've produced. This is your chance to demonstrate how you can engage young audiences and support their mental health through creative content.
✨Tip Number 3
Prepare for interviews by researching the company and its mission. Be ready to discuss how your experience aligns with their goals, especially around creating inclusive content for diverse communities. Show them you're passionate about making a difference!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are genuinely interested in joining our mission to support young people's mental health.
We think you need these skills to ace Senior Digital Content Officer
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. We want to see how your background aligns with our mission to support young people's mental health.
Showcase Your Writing Skills: As a Senior Digital Content Officer, strong writing is key! Include samples of your work or describe projects where you’ve created engaging content. Let us see your ability to make complex topics accessible!
Highlight Your Research Experience: We value user research and insights, so be sure to mention any experience you have in this area. Share how you've used data to inform content strategies and improve engagement—this will really catch our eye!
Apply Through Our Website: Don’t forget to apply through our website as instructed! Following the application process closely shows us that you pay attention to detail, which is super important for this role.
How to prepare for a job interview at Youngminds
✨Know Your Audience
Before the interview, take some time to understand the target audience for the content you'll be creating. Familiarise yourself with the needs and experiences of young people, parents, and carers, especially from marginalised communities. This will help you demonstrate your commitment to inclusivity and relevance during the interview.
✨Showcase Your Content Skills
Be ready to discuss specific examples of your previous work in digital content creation. Highlight your experience with CMS platforms, SEO optimisation, and how you've used user research to inform your strategies. Bring along a portfolio or examples that showcase your writing and editing skills, particularly in making complex topics accessible.
✨Engage with Data
Since the role involves analysing website performance, brush up on your knowledge of tools like Google Analytics. Be prepared to discuss how you've used data to drive content decisions in the past. Showing that you can translate analytics into actionable insights will set you apart from other candidates.
✨Collaborative Spirit
This position requires working closely with various teams, so emphasise your collaborative skills. Share examples of how you've successfully worked with marketing, social media, or youth engagement teams in the past. Highlight your ability to generate creative ideas and contribute to campaigns that resonate with diverse audiences.