At a Glance
- Tasks: Lead digital strategies to grow audiences for exceptional artists in music and arts.
- Company: Join a vibrant music and arts organisation based in East London.
- Benefits: Collaborative environment, creative freedom, and opportunities to shape impactful campaigns.
- Other info: Be part of a diverse team that values creativity and innovation.
- Why this job: Make a real difference in how music connects with communities and cultures.
- Qualifications: Experience in digital marketing, audience engagement, and a passion for music culture.
The predicted salary is between 40000 - 50000 £ per year.
Young is a music and arts organisation, built around a London-based record label, that helps exceptional artists locate and develop their genius. We are looking for an experienced, culturally embedded digital strategist to lead audience development across the Young Recordings and Young Artists roster. Based at Young Space in East London, you will work cross-functionally with Project Managers, Marketing, Press, Creative and Management teams — defining, directing and optimising digital campaigns that feel native to each platform and audience.
Your deep understanding of online culture and platform behaviour will see you play a vital role in shaping how our artists' work is amplified and reaches their communities. You will move fluidly across a diverse roster, developing bespoke strategies across new release campaigns and catalogue, and connecting music to the moments and scenes that matter. You will be comfortable directing internal teams and briefing external creators, while bringing a rigorous, data-informed approach to performance. The right person is someone who actively identifies and drives opportunities, is deeply immersed in digital culture, highly strategic, and energised by building the kind of campaigns that make music travel.
Responsibilities- Develop and lead bespoke digital strategy across the rosters to grow audiences globally in line with overall campaign and artist goals.
- Define platform-specific strategies and map content arcs for key campaign moments.
- Work cross-functionally to ensure campaigns align with broader narrative and audience goals and are integrated with ancillary activity such as touring and partnerships.
- Identify opportunities to develop and optimise digital strategy around real-time moments.
- Work closely with internal teams and managers to anticipate moments and prepare assets in advance.
- Brief creators and internal teams on platform-native content and ensure assets are optimised for shareability and seeding.
- Define and maintain seeding objectives per campaign.
- Collaborate with the Audience Coordinator to maintain tailored and evolving creator and community lists.
- Review campaign and social performance data to ensure digital strategies adapt in real time to platform and audience behaviour.
- A strong track record of growing and engaging audiences for artists or music brands, with a demonstrable understanding of release cycles and digital marketing best practices.
- Deep knowledge of platform behaviour across social, streaming, and direct-to-fan ecosystems, with hands-on experience of community and creator platforms.
- Confident working with analytics, CRM and audience insight tools to measure performance and inform strategy.
- A sharp editorial instinct and the ability to direct teams on content, creative and optimisation decisions.
- Experience working directly with artists and managers, with the cultural literacy and interpersonal awareness that brings.
- Proactive, highly organised, and genuinely embedded in music and online culture.
To apply please send your CV and application task to: cv@y-o-u-n-g.com with the email title “Digital Strategist Application”. Applications close 6pm on Thursday 2nd April. The role requires that you have the right to work in the UK long term.
Application task - max. 5–7 slides or 1–2 pages: Choose one artist from the Young Recordings or Young Artists roster and outline a social strategy that connects their music to a relevant cultural moment today. This can centre around either a current release or catalogue repertoire. Please outline:
- The cultural insight or online moment driving the strategy.
- The core narrative or campaign framing.
- Platform-specific tactics and content ideas.
- Potential digital creators, communities or scenes you would engage.
- Opportunities for reactive or real-time moments.
- A brief view on how the campaign would evolve over time and potential performance optimisations.
Young embraces the principle of equal employment opportunity for all. We are committed to cultivating an inclusive workplace representative of a variety of backgrounds, perspectives, and skills.
Digital Strategist employer: Young
The Reject Shop, transitioning to Dollarama Australia, is an excellent employer for those seeking their first retail role in Young. We offer flexible shifts, comprehensive training from day one, and a supportive team environment that fosters personal growth and confidence. Join us to be part of a dynamic business that values your contributions and provides opportunities for development in the retail sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Strategist
✨Tip Number 1
Get to know the company inside out! Research Young's artists, their music, and recent campaigns. This way, when you chat with them, you can drop some knowledge bombs that show you're genuinely interested and ready to contribute.
✨Tip Number 2
Network like a pro! Connect with people in the industry on LinkedIn or at events. You never know who might have a lead or insight that could help you land that Digital Strategist role.
✨Tip Number 3
Prepare for interviews by thinking about how you can apply your digital strategy skills to Young's specific needs. Bring examples of past successes and be ready to discuss how you’d tackle their current challenges.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and contributing to the amazing work at Young.
We think you need these skills to ace Digital Strategist
Some tips for your application 🫡
Show Your Passion for Music:When you're writing your application, let your love for music and arts shine through! We want to see how your personal experiences and interests align with our mission at Young. Make it clear why you’re excited about the role and how you can contribute to our vibrant community.
Tailor Your Strategy Task:For the application task, pick an artist that resonates with you and craft a strategy that feels authentic. We’re looking for creativity and insight, so don’t hold back! Make sure to connect their music to a cultural moment that’s relevant today, showing us you understand both the artist and the audience.
Be Clear and Concise:Keep your CV and application task straightforward and to the point. We appreciate clarity, so use bullet points where possible and avoid jargon. This will help us quickly grasp your ideas and see how you can fit into our team at Young.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way to ensure your application gets to the right place. Plus, it shows us you’re proactive and engaged with our organisation. Don’t forget to follow the application instructions carefully!
How to prepare for a job interview at Young
✨Know Your Artist Inside Out
Before the interview, dive deep into the artist's music and their cultural context. Understand their style, audience, and any recent campaigns they've been involved in. This will not only show your genuine interest but also help you discuss tailored strategies that resonate with their unique vibe.
✨Showcase Your Digital Savvy
Be prepared to discuss specific digital platforms and how they can be leveraged for audience growth. Bring examples of successful campaigns you've led or contributed to, highlighting your understanding of platform behaviour and audience engagement. This will demonstrate your hands-on experience and strategic thinking.
✨Bring Data to the Table
Since the role requires a data-informed approach, come equipped with insights from past campaigns you've worked on. Discuss how you used analytics to adapt strategies in real-time and improve performance. This will illustrate your ability to make informed decisions based on data.
✨Collaborative Spirit is Key
Emphasise your experience working cross-functionally with different teams. Share examples of how you've successfully collaborated with project managers, marketing, and creative teams to align campaigns with broader narratives. This will highlight your interpersonal skills and ability to drive collective success.
