At a Glance
- Tasks: Lead marketing campaigns that empower communities while driving hotel success.
- Company: YWCA Fort Canning Hotel, where marketing fuels a social mission.
- Benefits: Join a purpose-driven team and make a real impact in hospitality.
- Other info: Opportunity to shape a brand and create lasting social impact.
- Why this job: Combine your marketing skills with meaningful social change.
- Qualifications: 5-8 years in marketing, with a passion for storytelling and collaboration.
The predicted salary is between 40500 - 49500 £ per year.
What if your marketing career could deliver more than commercial results? Here at YWCA Fort Canning Hotel, Marketing does more than fill rooms – it funds a social mission. As the social enterprise arm of YWCA Singapore, the Hotel's success helps support a wider social purpose - empowering women, strengthening families, giving vulnerable communities a way forward. When you create a campaign, drive a direct booking, fill a wedding ballroom, grow F&B covers or bring a MICE proposition to market, you're not simply delivering a commercial result. You're helping turn hospitality into impact!
The Opportunity
We're looking for a Hotel Marketing & Communications Manager who can bring together the best of both worlds: Commercial Acumen and Purposeful Storytelling. Reporting to the Director of Sales & Marketing, you'll lead integrated marketing and communications across the Hotel's full portfolio - Rooms, Food & Beverage, Weddings and MICE. You will help shape how the Hotel is seen, experienced and remembered - building a distinctive contemporary heritage brand with a social conscience, while turning marketing ideas into measurable commercial growth. This is an opportunity to build a brand, not simply market a hotel.
Your impact
- Shape our brand - Strengthen brand positioning and create a consistent experience across customer touchpoints.
- Drive digital growth - Lead web, SEO, SEM, social media, email and digital advertising to grow visibility, engagement and direct bookings.
- Create campaigns that convert - Develop integrated campaigns and promotions that drive revenue and customer acquisition.
- Build our reputation - Lead PR, media engagement, corporate communications and reputation management.
- Grow strategic partnerships - Work with tourism organisations, corporate partners, influencers and industry stakeholders to expand our reach.
- Make marketing investment count - Manage budgets, agencies and vendors while maximising marketing ROI.
- Turn data into action - Use analytics and market intelligence to continuously improve campaign and business performance.
We're looking for someone who…
- Has 5-8 years of relevant experience in marketing communications, brand management, PR or digital marketing.
- Has 3+ years' experience in hospitality, tourism or lifestyle (preferred).
- Has a proven track record in integrated campaigns across multiple market segments and revenue streams.
- Understands how to translate brand and digital marketing into commercial outcomes.
- Is a strong storyteller, relationship builder and cross-functional collaborator.
- Is commercially minded, customer-centric, creative and comfortable using data to make decisions.
Experience with hotel CRM systems, booking engines, metasearch platforms, hospitality marketing technology, PR/media networks or team/agency leadership will be an advantage.
Why join us? At YWCA Fort Canning Hotel, it is marketing with a multiplier effect. Every campaign builds the brand. Every booking drives the business. Every commercial success helps create social impact. If you are a marketer who wants to combine commercial excellence with meaningful impact, we'd love to hear from you.
Hotel Marketing & Communications Manager in Penarth employer: Young Women's Christian Association of Singapore
Join our vibrant culinary team where your passion for food is celebrated and nurtured. As a Cook, you'll enjoy a supportive work culture that prioritises employee well-being and growth, with opportunities to learn from experienced chefs in a dynamic kitchen environment. Located in a bustling area, we offer competitive benefits and a chance to contribute to delicious meals that bring joy to our staff.
Contact Details:
Young Women's Christian Association of Singapore Recruitment Team
