At a Glance
- Tasks: Lead marketing campaigns that empower communities while driving hotel success.
- Company: YWCA Fort Canning Hotel, where marketing fuels a social mission.
- Benefits: Join a purpose-driven team and make a real impact in hospitality.
- Other info: Opportunity to shape a brand and create lasting social impact.
- Why this job: Combine your marketing skills with meaningful social change.
- Qualifications: 5-8 years in marketing, with a passion for storytelling and collaboration.
The predicted salary is between 40500 - 49500 £ per year.
What if your marketing career could deliver more than commercial results? Here at YWCA Fort Canning Hotel, Marketing does more than fill rooms – it funds a social mission. As the social enterprise arm of YWCA Singapore, the Hotel's success helps support a wider social purpose - empowering women, strengthening families, giving vulnerable communities a way forward. When you create a campaign, drive a direct booking, fill a wedding ballroom, grow F&B covers or bring a MICE proposition to market, you're not simply delivering a commercial result. You're helping turn hospitality into impact!
The Opportunity
We're looking for a Hotel Marketing & Communications Manager who can bring together the best of both worlds: Commercial Acumen and Purposeful Storytelling. Reporting to the Director of Sales & Marketing, you'll lead integrated marketing and communications across the Hotel's full portfolio - Rooms, Food & Beverage, Weddings and MICE. You will help shape how the Hotel is seen, experienced and remembered - building a distinctive contemporary heritage brand with a social conscience, while turning marketing ideas into measurable commercial growth. This is an opportunity to build a brand, not simply market a hotel.
Your impact
- Shape our brand - Strengthen brand positioning and create a consistent experience across customer touchpoints.
- Drive digital growth - Lead web, SEO, SEM, social media, email and digital advertising to grow visibility, engagement and direct bookings.
- Create campaigns that convert - Develop integrated campaigns and promotions that drive revenue and customer acquisition.
- Build our reputation - Lead PR, media engagement, corporate communications and reputation management.
- Grow strategic partnerships - Work with tourism organisations, corporate partners, influencers and industry stakeholders to expand our reach.
- Make marketing investment count - Manage budgets, agencies and vendors while maximising marketing ROI.
- Turn data into action - Use analytics and market intelligence to continuously improve campaign and business performance.
We're looking for someone who…
- Has 5-8 years of relevant experience in marketing communications, brand management, PR or digital marketing.
- Has 3+ years' experience in hospitality, tourism or lifestyle (preferred).
- Has a proven track record in integrated campaigns across multiple market segments and revenue streams.
- Understands how to translate brand and digital marketing into commercial outcomes.
- Is a strong storyteller, relationship builder and cross-functional collaborator.
- Is commercially minded, customer-centric, creative and comfortable using data to make decisions.
Experience with hotel CRM systems, booking engines, metasearch platforms, hospitality marketing technology, PR/media networks or team/agency leadership will be an advantage.
Why join us? At YWCA Fort Canning Hotel, it is marketing with a multiplier effect. Every campaign builds the brand. Every booking drives the business. Every commercial success helps create social impact. If you are a marketer who wants to combine commercial excellence with meaningful impact, we'd love to hear from you.
Hotel Marketing & Communications Manager in Penarth employer: Young Women's Christian Association of Singapore
Join our vibrant culinary team where your passion for food is celebrated and nurtured. As a Cook, you'll enjoy a supportive work culture that prioritises employee well-being and growth, with opportunities to learn from experienced chefs in a dynamic kitchen environment. Located in a bustling area, we offer competitive benefits and a chance to contribute to delicious meals that bring joy to our staff.
Contact Details:
Young Women's Christian Association of Singapore Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Hotel Marketing & Communications Manager in Penarth
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Young Women's Christian Association of Singapore and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Young Women's Christian Association of Singapore are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Young Women's Christian Association of Singapore on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Young Women's Christian Association of Singapore. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Hotel Marketing & Communications Manager in Penarth
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Young Women's Christian Association of Singapore. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Young Women's Christian Association of Singapore:Show us that you’ve done your homework! In your application, briefly mention what you admire about Young Women's Christian Association of Singapore’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Young Women's Christian Association of Singapore
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Young Women's Christian Association of Singapore will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Young Women's Christian Association of Singapore, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
