At a Glance
- Tasks: Lead marketing campaigns that empower communities while driving hotel success.
- Company: YWCA Fort Canning Hotel, where marketing fuels a social mission.
- Benefits: Join a purpose-driven team with opportunities for growth and impact.
- Other info: Be part of a brand that makes a difference in people's lives.
- Why this job: Combine your marketing skills with meaningful social change in hospitality.
- Qualifications: 5-8 years in marketing, preferably in hospitality or lifestyle sectors.
What if your marketing career could deliver more than commercial results? Here at YWCA Fort Canning Hotel, Marketing does more than fill rooms – it funds a social mission. As the social enterprise arm of YWCA Singapore, the Hotel's success helps support a wider social purpose - empowering women, strengthening families, giving vulnerable communities a way forward. When you create a campaign, drive a direct booking, fill a wedding ballroom, grow F&B covers or bring a MICE proposition to market, you're not simply delivering a commercial result. You're helping turn hospitality into impact!
The Opportunity
We're looking for a Hotel Marketing & Communications Manager who can bring together the best of both worlds: Commercial Acumen and Purposeful Storytelling. Reporting to the Director of Sales & Marketing, you'll lead integrated marketing and communications across the Hotel's full portfolio - Rooms, Food & Beverage, Weddings and MICE. You will help shape how the Hotel is seen, experienced and remembered - building a distinctive contemporary heritage brand with a social conscience, while turning marketing ideas into measurable commercial growth. This is an opportunity to build a brand, not simply market a hotel.
Your impact
- Shape our brand - Strengthen brand positioning and create a consistent experience across customer touchpoints.
- Drive digital growth - Lead web, SEO, SEM, social media, email and digital advertising to grow visibility, engagement and direct bookings.
- Create campaigns that convert - Develop integrated campaigns and promotions that drive revenue and customer acquisition.
- Build our reputation - Lead PR, media engagement, corporate communications and reputation management.
- Grow strategic partnerships - Work with tourism organisations, corporate partners, influencers and industry stakeholders to expand our reach.
- Make marketing investment count - Manage budgets, agencies and vendors while maximising marketing ROI.
- Turn data into action - Use analytics and market intelligence to continuously improve campaign and business performance.
We're looking for someone who…
- Has 5-8 years of relevant experience in marketing communications, brand management, PR or digital marketing.
- Has 3+ years' experience in hospitality, tourism or lifestyle (preferred).
- Has a proven track record in integrated campaigns across multiple market segments and revenue streams.
- Understands how to translate brand and digital marketing into commercial outcomes.
- Is a strong storyteller, relationship builder and cross-functional collaborator.
- Is commercially minded, customer-centric, creative and comfortable using data to make decisions.
Experience with hotel CRM systems, booking engines, metasearch platforms, hospitality marketing technology, PR/media networks or team/agency leadership will be an advantage.
Why join us? At YWCA Fort Canning Hotel, it is marketing with a multiplier effect. Every campaign builds the brand. Every booking drives the business. Every commercial success helps create social impact. If you are a marketer who wants to combine commercial excellence with meaningful impact, we'd love to hear from you.
Hotel Marketing & Communications Manager employer: Young Women's Christian Association of Singapore
Join our vibrant culinary team where your passion for food is celebrated and nurtured. As a Cook, you'll enjoy a supportive work culture that prioritises employee well-being and growth, with opportunities to learn from experienced chefs in a dynamic kitchen environment. Located in a bustling area, we offer competitive benefits and a chance to contribute to delicious meals that bring joy to our staff.
Contact Details:
Young Women's Christian Association of Singapore Recruitment Team
