At a Glance
- Tasks: Lead marketing and communications for five impactful services supporting young people and families.
- Company: Join a mission-driven organisation dedicated to improving young people's wellbeing.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity and collaboration across diverse audiences.
- Why this job: Make a real difference in the lives of young people while developing your marketing skills.
- Qualifications: Experience in marketing, social media, and understanding sensitive topics.
The predicted salary is between 37035 - 45265 £ per year.
Location: Hybrid – 3-4 days in office - Offices based in Hackney Wick (East London)
Salary: £40-45k depending on experience
Contract: Permanent, full-time – 37.5 hours per week
Reports to: 1 Manager from each business (and CEO of Group)
About us
We run a group of services supporting children, young people, families, and the professionals who work with them:
- Young Wellbeing Hub — our private clinic, providing autism and ADHD assessments and wider wellbeing support for young people and families.
- Young Crisis Hub — support and information for young people and families during the most difficult periods.
- Young Care Hub — our Ofsted-regulated children's homes.
- CAMHS Professionals — our children's mental health recruitment agency, placing clinicians and practitioners with the services that need them.
- EFWS — our tuition service for young people who are not engaging with school.
The role
We are looking for a Marketing & Communications Manager to take ownership of marketing, social media and PR across all five brands. This is a broad role with a genuine mix of strategy and delivery. You would decide what each service says and to whom, and then do much of the work to make that happen, with freelance and agency support where it makes sense. You would also inherit a substantial existing asset in the CAMHS Professionals LinkedIn audience, which is well established and currently underused relative to its size.
The role would suit someone comfortable working across several audiences at once, and who is careful about how sensitive subjects are handled.
The kind of content we want to produce
Most of what we publish is intended to inform and support rather than to sell. That includes explaining what an autism or ADHD assessment actually involves, helping parents understand their options and what to expect, sharing practical guidance for families who are waiting for support, signposting people to appropriate services including ones we don't run, and contributing to better public understanding of young people's mental health. We take this seriously, and we would expect you to as well. Our audiences often reach us at a stressful point, and content that is accurate, clear and honest is more useful to them than content designed to convert. It also happens to be what builds lasting trust in our services.
What you would be responsible for
- Positioning across the group.
- Growing our private assessment services.
- CAMHS Professionals — two audiences.
- Young Care Hub.
- EFWS.
- Recruitment marketing and employer brand.
- Social media across all five brands.
- PR and earned media.
- Demand generation.
- Reporting.
What success looks like
- First month: you understand the five services and their audiences, you have audited what exists, and you have a clear view on priorities.
- By 2nd month: positioning agreed, a working content plan running across the brands, the LinkedIn audience being used properly, and a measurable improvement in enquiry volume for the assessment clinics.
- By 6 months: sustained growth in qualified enquiries, client wins and candidate applications; established relationships with journalists covering our sector; and marketing that visibly supports placements and commissioning.
About you
- Track record in Marketing
- Hands-on social media experience, together with real strength in at least one of SEO, email/CRM or paid media.
- Good judgement about tone.
- Comfort working alongside clinical colleagues in a regulated environment.
- Confident with data and reporting.
- Experience in mental health, healthcare, education, social care, recruitment or the public sector.
- PR or media relations experience, including sensitive subject matter.
- Both consumer and B2B experience.
- Experience marketing a private healthcare or clinical service.
- Recruitment marketing or employer brand experience, and confidence with LinkedIn as a channel at scale.
- Familiarity with the Samaritans media guidelines on reporting suicide and self-harm.
- Experience supporting tenders, bids or commissioned services.
- Practical design and short-form video skills.
Marketing Manager employer: Young Wellbeing Hub
As a Marketing Manager at our Hackney Wick office, you will join a passionate team dedicated to supporting children and families through various services. We offer a collaborative work culture that values your input and creativity, alongside opportunities for professional growth in the mental health and social care sectors. With a focus on meaningful communication and community impact, you'll find a rewarding environment where your marketing expertise can truly make a difference.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Young Wellbeing Hub and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Young Wellbeing Hub are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Young Wellbeing Hub on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Young Wellbeing Hub. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Young Wellbeing Hub. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Young Wellbeing Hub:Show us that you’ve done your homework! In your application, briefly mention what you admire about Young Wellbeing Hub’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Young Wellbeing Hub
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Young Wellbeing Hub will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Young Wellbeing Hub, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
