Group Marketing Director

Young Wellbeing Group is looking for a Group Marketing Manager to lead marketing across five specialist brands, each with its own customers and its own growth engine.

ABOUT US

Young Wellbeing Group grew from CAMHS Professionals, founded ten years ago, into a group of five companies with around 150 people, all working to improve the lives of children and young people. Each company sells to a different buyer: NHS trusts, local authorities, schools, parents and clinicians. Most marketing teams serve one audience. You will serve six.

WHY THIS ROLE MATTERS

The challenge is focus, not volume. Our brands do not need more posts or busier websites. Each one needs a clear message, one or two channels that work, and numbers that show it. Across them all, the group needs to look like one trusted family of companies.

You will think like a marketing lead and work like a hands‑on marketer: set the plan for each brand, then deliver most of it yourself. Above all, you will be accountable for results. Every brand will have clear targets, and each month you will report what was delivered, what it cost, and what you will change.

WHAT EACH BRAND NEEDS FROM MARKETING

A steady flow of quality candidates at lower cost than job boards, a calmer and clearer website, a strong launch for our new education recruitment division, and credibility with NHS and public sector buyers.

Measured by: candidate registrations, cost per placement, client enquiries.

YOUNG WELLBEING HUB (CHILDREN’S AUTISM AND ADHD ASSESSMENTS)

Rebuild demand from parents and referrers through search, Google Ads, reviews and parent-friendly content, making our clinical quality easy to trust.

Measured by: enquiries, cost per assessment booked, enquiry to booking rate.

EFWS (TUITION AND ALTERNATIVE PROVISION)

Case studies and outcomes that help us win council contracts, and tutor recruitment in the areas where referrals come in.

Measured by: tutor applications by county, referrals, bid win rate.

YOUNG CARE HUB (OFSTED REGISTERED CHILDREN’S HOMES)

Placement referrals through a strong reputation with local authority commissioners, and a care employer brand that attracts and keeps great staff.

Measured by: referrals per home, care staff applications, time to fill vacancies.

YOUNG CRISIS HUB (CRISIS CARE AND CLINICAL SUPPORT)

A clear, simple proposition that commissioners understand quickly, and awareness with the right teams.

Measured by: commissioner enquiries and meetings booked.

ONE GROUP STORY LINKING ALL FIVE BRANDS, A STRONG FOUNDERS PROFILE ON LINKEDIN, AND A GROUP EMPLOYER BRAND THAT HELPS EVERY COMPANY HIRE.

Measured by: partnership enquiries, LinkedIn reach, direct applications.

YOUR FIRST 90 DAYS

• Days 1 to 30: audit every website, social account, ad account and subscription. Fix tracking so every enquiry and application can be traced to its source. Meet the leaders of each company.
• Days 31 to 60: agree a one-page marketing plan and budget for each brand, with two or three priorities and the numbers that prove them. Deliver quick wins, starting with the CAMHS Professionals website refresh.
• Days 61 to 90: launch the first campaigns for each brand and start a monthly one-page marketing report for the leadership team.

WHAT YOU WILL OWN

• Strategy and budget: set priorities for each brand, decide where money goes, and stop what is not working
• Brand: protect each company's brand guidelines and keep everything clean, simple and consistent
• Websites and search: SEO, Google Ads and enquiry journeys across all group websites
• Content and social: LinkedIn, Instagram, TikTok and Facebook, including the founder's LinkedIn
• Recruitment marketing: candidate and staff attraction for CAMHS Professionals, Young Care Hub and EFWS
• Commissioner marketing: case studies, outcomes and materials that help us win contracts and bids
• Email and communications: newsletters, client updates and internal group communications
• Suppliers: brief and manage designers, web developers, photographers and printers
• Reporting: a monthly dashboard showing what each brand gets for its marketing spend
• Compliance: all marketing meets safeguarding, GDPR, consent, CQC and Ofsted expectations

WHAT WE ARE LOOKING FOR

• At least 3 years in hands‑on marketing, ideally across more than one brand, service or audience
• Experience marketing to both businesses or public bodies and to consumers or candidates
• A proven track record of owning targets: you can show, with numbers, what your marketing delivered in previous roles, such as leads, applications, cost per lead and return on spend
• Strong writing that can move between a clinical, commercial and family‑friendly tone
• Confidence with Google Analytics, Google Ads, Meta Ads Manager, Mailchimp and Canva
• Good design sense, with the discipline to keep things simple and on brand
• Highly organised, able to manage priorities across five businesses
• A real interest in improving the lives of children and young people
• Experience in healthcare, children's services, education, recruitment or the public sector
• Knowledge of SEND, neurodiversity or children's mental health
• Website management in WordPress and Elementor
• Recruitment marketing or employer branding experience
• Short‑form video and photography skills

WHAT WE OFFER

• Real ownership: your own plan and budget for each brand
• Direct access to the founder and a voice in how the group grows
• Room to grow the role and build a team as the group expands
• A friendly head office in Hackney Wick, London E9, shared with colleagues from across the group

All roles are subject to references and right to work checks. Young Wellbeing Group is committed to safeguarding and to equal opportunities.