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- Tasks: Drive marketing strategies for Young’s Pubs, boosting footfall and sales through innovative campaigns.
- Company: Join a leading hospitality brand with a focus on collaboration and creativity.
- Benefits: Competitive salary, bonus, company car, discounts, health insurance, and generous holiday allowance.
- Other info: Dynamic role with opportunities for travel and career growth.
- Why this job: Make a real impact in the vibrant hospitality sector while developing your marketing skills.
- Qualifications: Experience in commercial marketing and strong analytical skills required.
The predicted salary is between 60000 - 60000 £ per year.
We're looking for a Commercial Marketing Manager to join our team. You will be responsible for driving the success of Young’s Pubs and Pubs with Rooms marketing strategy, building robust annual strategies to drive footfall and sales, and work with Operations and the rest of the Sales & Marketing team to deliver marketing excellence.
You'll lead the development of insight-driven annual marketing strategies designed to drive footfall, grow sales and strengthen brand equity across our pubs. Working in close partnership with Operations, you will translate commercial objectives into impactful campaigns and initiatives that drive measurable results. From seasonal activations and key trading moments to local marketing plans and guest acquisition strategies, you will ensure every touchpoint delivers marketing excellence and commercial success.
This role requires a commercially astute, data-driven marketer who thrives in a collaborative environment, understands the dynamics of the hospitality sector and can balance strategic vision with hands-on execution in a fast-paced environment. The Commercial Marketing Manager is directly responsible for the Marketing Activation Manager. This role involves regular travel to our pubs as well as Copper House in Wandsworth, and comes with a Company Car.
What you’ll do:
- Be in charge of our Annual & Quarterly Strategy campaign architecture: Design & implement integrated campaigns for key calendar moments (Christmas, Bank Holidays, Summer, Winter) defining an innovative marketing strategy while creating toolkits for local teams to execute.
- Commercial alignment: Work closely with Operations and Finance to align marketing activity with P & L requirements. The successful candidate will translate business objectives into impactful, insight-led marketing plans.
- Lead the execution of campaigns, seasonal activity and key trading initiatives, ensuring alignment with commercial targets, delivering measurable results.
- Work closely with the Head of Sales & Marketing to create and embed the Area Sales & Marketing strategy, ensuring clear alignment with commercial objectives.
- Utilise newly established divisional marketing roles to ensure landing of key campaigns, driving executional excellence and measurable impact.
- Lead the development and delivery of commercially aligned supplier marketing plans, ensuring contractual marketing spend is unlocked and maximised.
- Develop and execute integrated sporting campaigns to enhance a relevant, premium sports proposition across Young’s Pubs, driving increased footfall and commercial performance.
- Act as brand custodian for Young’s Rooms, leading the development and execution of integrated marketing campaigns to drive bedroom sales, grow brand awareness, and expand market reach.
- Support key opening launch strategies to ensure pub vision is communicated, driving footfall and long-term success.
- Engage effectively with Commercial, Sales & Marketing and Operations to communicate marketing initiatives, strategies and results.
- Manage cross-functional marketing projects, striving to achieve excellence in customer delivery through adopting the values, ethos and vision of Young's.
Skills Required:
- Demonstrate ability to persuade and influence key stakeholders across the business.
- Commercial, numerate and analytical, making sure insight is driving our decision making and investment.
- Sociable, with a history of building professional relationships and flexible in working hours.
- Self-motivated and able to prioritise multiple requests in a fast-paced environment.
- Strong communication & literacy skills – internal and external.
- Excellent planning and project delivery.
- Demonstrable ability to meet deadlines.
- A commitment to the company vision.
What we Offer:
- Up to 60k per annum plus discretionary bonus
- Company Car
- 20% off food and drink in our pubs and 30% off overnight stays
- Private Health Insurance
- Sharesave Scheme
- 26 days holiday per year plus Bank Holidays
- Life Assurance of 3x Annual Salary and Company Pension Scheme
Commercial Marketing Manager in London employer: Young & Co
Contact Detail:
Young & Co Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet hiring managers or team members, be ready to discuss your past successes and how they relate to the role. Bring examples of campaigns you've led or strategies you've implemented that drove results—numbers speak volumes!
✨Tip Number 3
Tailor your approach! Research the company’s current marketing strategies and think about how you can contribute. When you chat with them, mention specific ideas or insights that align with their goals. This shows you’re not just interested in any job, but specifically in making an impact at their company.
✨Tip Number 4
Don’t forget to follow up! After interviews or networking events, send a quick thank-you note. It’s a great way to reinforce your interest in the position and keep you top of mind. Plus, it shows you’re professional and appreciate their time!
We think you need these skills to ace Commercial Marketing Manager in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Commercial Marketing Manager role. Highlight your experience in driving marketing strategies and working with cross-functional teams, as these are key aspects of the job.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've successfully executed marketing campaigns and driven sales in the past.
Showcase Your Data Skills: Since this role requires a data-driven approach, be sure to mention any experience you have with analytics tools or how you've used data to inform your marketing decisions. We love numbers!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role without any hiccups.
How to prepare for a job interview at Young & Co
✨Know Your Marketing Strategies
Before the interview, brush up on various marketing strategies, especially those relevant to the hospitality sector. Be ready to discuss how you would design and implement integrated campaigns for key calendar moments like Christmas or Bank Holidays.
✨Understand the Business Objectives
Familiarise yourself with how marketing aligns with P&L requirements. Prepare examples of how you've translated business objectives into impactful marketing plans in your previous roles, showcasing your commercial acumen.
✨Showcase Your Collaborative Spirit
This role requires working closely with Operations and the Sales & Marketing team. Think of instances where you've successfully collaborated across departments to achieve a common goal, and be ready to share these stories.
✨Prepare for Data-Driven Discussions
As a data-driven marketer, be prepared to discuss how you've used insights to drive decision-making in past campaigns. Bring examples of how you've measured results and adjusted strategies based on data analysis.