At a Glance
- Tasks: Lead exciting marketing campaigns and create memorable customer experiences in hospitality.
- Company: Join a dynamic team at a leading hospitality brand with a passion for innovation.
- Benefits: Enjoy 26 days holiday, private health insurance, and generous discounts at our pubs.
- Other info: Great opportunities for career growth and professional development.
- Why this job: Be at the forefront of marketing activations that drive engagement and sales.
- Qualifications: Experience in marketing campaigns and a passion for hospitality and customer experiences.
The predicted salary is between 33075 - 40425 £ per year.
Marketing Activation Manager
We're looking for a passionate, commercially minded marketeer to join our dynamic Sales and Marketing team as Marketing Activation Manager, responsible for the delivery of campaigns and supplier activity.
As the Marketing Activation Manager, you will be at the heart of bringing our marketing strategy to life.
Working closely with the Senior Marketing Manager, Area Sales & Marketing Co-ordinators, pub teams, suppliers and wider business stakeholders, you will turn strategic campaign plans into engaging, innovative and commercially impactful activations across our estate.
You will have your finger on the pulse of hospitality, customer and cultural trends, bringing fresh ideas and energy to how we activate with our brand partners.
You will be confident challenging the norm, spotting opportunities and finding new ways to create memorable customer experiences that drive sales, footfall and engagement.
This is a hands-on role for someone who thrives on making things happen.
From seasonal campaigns and key trading moments to innovative supplier activations and large internal events, you will manage projects from brief through to delivery, ensuring every detail is considered and every stakeholder is brought along on the journey.
What We're Looking For
- A genuine passion for hospitality, brands, marketing and creating brilliant customer experiences.
- A curious, trend-aware individual who is always looking for the next big idea, experience or opportunity.
- Proven experience delivering marketing campaigns, brand activations, events or partnerships from idea through to execution.
- Excellent project management and organisational skills, with the ability to juggle multiple projects, deadlines and stakeholders at the same time.
- A confident communicator and natural collaborator who can build strong relationships.
- A confident presenter who can communicate ideas clearly and inspire others to get behind them.
Key Responsibilities
- Campaigns & Seasonal Activations (45%)
- Work closely with the Senior Marketing Manager, Senior Brand & Communications Manager, digital team and design to bring the annual marketing strategy and key seasonal campaigns to life.
- Own the end-to-end delivery of quarterly seasonal business plan briefs and any other ad hoc briefs required, translating strategic direction into clear activation plans, toolkits and timelines.
- Work closely with Area Sales & Marketing Co-ordinators and pub teams to ensure key calendar moments and seasonal campaigns are activated and delivered while identifying opportunities for local relevance and innovation.
- Bring creativity and innovation to campaign execution, continually looking for ways to make our activity more distinctive, relevant and impactful.
- Supplier & Brand Activations (45%)
- Working closely with key suppliers, develop and deliver innovative supplier activations and support that drive premiumisation, category growth and customer acquisition across key trading moments and seasonal events including Wimbledon, Boat race, Freshers and other key opportunities.
Manage projects from initial idea and briefing through to delivery including reporting.
- Support delivery of key drinks campaigns alongside Commercial Manager and Senior Marketing Manager. Including spritz, winter cocktails, cocktail club, negroni month etc.
- Work closely with the Senior Marketing Manager and Commercial Manager to activate agreed supplier partnerships and maximise contractual marketing spend.
- Work with internal training teams to deliver the perfect serve for key drink focuses. Unlocking supplier support to help support L&D.
- Collaborate with the wider internal Sales and Marketing team to deliver multi-channel visibility for key supplier campaigns and activity.
Including; Digital, app, design, influencers and PR.
- Support delivery of key internal events through supplier partnership and sponsorship.
Including Young's Awards, Scrum dine with Young's, AGM, charity opportunities and other key company events.
- Commercial & Innovation 10%
- Alongside the SMM, ensure all marketing activations have clear commercial objectives and contribute to wider business priorities.
- Support the Senior Marketing Manager in measuring campaign and activation performance, demonstrating return on investment and capturing learnings and opportunities.
- Setting and reporting on quarterly supplier funded incentives. Driving engagement for key campaigns and category growth.
- Stay close to the hospitality, drinks and consumer trends, continuously seeking new opportunities to drive sales, footfall, customer acquisition and engagement through marketing activation.
- Identify opportunities to innovate and improve how we activate campaigns, supplier partnerships and key trading moments across the estate.
What We Offer
- 26 days holiday per year plus bank holidays
- Private Health Insurance
- Generous Company Pension Scheme
- Sharesave Scheme
- Life Assurance
- Access to our industry leading Career Pathway, Apprenticeships and training and development courses.
- 20% discount in all Young'spubs and 30% discount on overnight stays
- #J-18808-Ljbffr
Marketing Activation Manager employer: Young & Co.'S Brewery, P.L.C.
Join a vibrant team as an Area Sales & Marketing Coordinator in London, where creativity meets hospitality! With a strong focus on employee growth through our Career Pathway and training courses, we foster a supportive work culture that values innovation and collaboration. Enjoy competitive benefits including generous holiday allowances, discounts at our pubs, and a company pension scheme, all while making a meaningful impact in the local community.
Contact Details:
Young & Co.'S Brewery, P.L.C. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Activation Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Young & Co.'S Brewery, P.L.C. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Young & Co.'S Brewery, P.L.C. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Young & Co.'S Brewery, P.L.C. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Young & Co.'S Brewery, P.L.C.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Activation Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Young & Co.'S Brewery, P.L.C.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Young & Co.'S Brewery, P.L.C.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Young & Co.'S Brewery, P.L.C.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Young & Co.'S Brewery, P.L.C.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Young & Co.'S Brewery, P.L.C. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Young & Co.'S Brewery, P.L.C., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
