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- Tasks: Drive marketing strategies for Young’s Pubs, boosting footfall and sales through innovative campaigns.
- Company: Join a leading hospitality brand with a focus on collaboration and creativity.
- Benefits: Up to £60k salary, bonus, company car, health insurance, and generous discounts.
- Other info: Dynamic role with opportunities for travel and career growth.
- Why this job: Make a real impact in the vibrant hospitality sector while developing your marketing skills.
- Qualifications: Experience in commercial marketing and strong analytical skills required.
The predicted salary is between 60000 - 60000 £ per year.
We're looking for a Commercial Marketing Manager to join our team. You will be responsible for driving the success of Young’s Pubs and Pubs with Rooms marketing strategy, building robust annual strategies to drive footfall and sales, and work with Operations and the rest of the Sales & Marketing team to deliver marketing excellence. You'll lead the development of insight-driven annual marketing strategies designed to drive footfall, grow sales and strengthen brand equity across our pubs.
Working in close partnership with Operations, you will translate commercial objectives into impactful campaigns and initiatives that drive measurable results. From seasonal activations and key trading moments to local marketing plans and guest acquisition strategies, you will ensure every touchpoint delivers marketing excellence and commercial success.
This role requires a commercially astute, data-driven marketer who thrives in a collaborative environment, understands the dynamics of the hospitality sector and can balance strategic vision with hands-on execution in a fast-paced hospitality environment. The Commercial Marketing Manager is directly responsible for the Marketing Activation Manager. This role involves regular travel to our pubs as well as Copper House in Wandsworth, and comes with a Company Car.
What you'll do:
- Be in charge of our Annual & Quarterly Strategy campaign architecture: Design & implement integrated campaigns for key calendar moments (Christmas, Bank Holidays, Summer, Winter) defining an innovative marketing strategy while creating toolkits for local teams to execute.
- Commercial alignment: Work closely with Operations and Finance to align marketing activity with P & L requirements. The successful candidate will translate business objectives into impactful, insight-led marketing plans. They will lead the execution of campaigns, seasonal activity and key trading initiatives, ensuring alignment with commercial targets, delivering measurable results.
- Work closely with the Head of Sales & Marketing to create and embed the Area Sales & Marketing strategy, ensuring clear alignment with commercial objectives. Utilise newly established divisional marketing roles to ensure landing of key campaigns, driving executional excellence and measurable impact.
- Drinks supplier partnerships: Lead the development and delivery of commercially aligned supplier marketing plans, ensuring contractual marketing spend is unlocked and maximised. You will work closely with the Commercial Manager and Marketing Activation Manager to drive premiumisation, deliver margin and increase drink sales, creating a calendar of key supplier activations to support our pubs across the year and communicated to relevant stakeholders.
- Sports marketing: Develop and execute integrated sporting campaigns to enhance a relevant, premium sports proposition across Young’s Pubs, driving increased footfall and commercial performance.
- Young’s Rooms: Act as brand custodian for Young’s Rooms, leading the development and execution of integrated marketing campaigns to drive bedroom sales, grow brand awareness, and expand market reach.
- Capex: Support key opening launch strategies to ensure pub vision is communicated, driving footfall and long-term success.
You'll engage effectively with Commercial, Sales & Marketing and Operations to communicate marketing initiatives, strategies and results as well as demonstrate an ability to manage cross functional marketing projects, and strive to achieve excellence in customer delivery through adopting the vision values, ethos and vision of Young's.
Skills Required:
- Circle of influence: Demonstrate ability to persuade and influence key stakeholders across the business: Head of Sales & Marketing, Senior Brand Content Manager, Director of Sales & Marketing, Commercial Manager and the wider Sales & Marketing Team. Directors of Operations, Operations Managers & ASMCs.
- Commercial, numerate and analytical, making sure insight is driving our decision making and investment.
- Sociable, with a history of building professional relationships and flexible in working hours.
- Self-motivated and able to prioritise multiple requests in a fast-paced environment.
- Strong communication & literacy skills – internal and external.
- Excellent planning and project delivery.
- Demonstrable ability to meet deadlines.
- A commitment to the company vision.
What we Offer:
- Up to 60k per annum plus discretionary bonus
- Company Car
- 20% off food and drink in our pubs and 30% off overnight stays
- Private Health Insurance
- Sharesave Scheme
- 26 days holiday per year plus Bank Holidays
- Life Assurance of 3x Annual Salary and Company Pension Scheme
Commercial Marketing Manager in London employer: Young & Co.'S Brewery, P.L.C.
Contact Detail:
Young & Co.'S Brewery, P.L.C. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Commercial Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the hospitality sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! When you get the chance to meet potential employers, bring along a portfolio of your past marketing campaigns. Highlight your data-driven strategies and how they’ve led to measurable results. This will help you stand out as a commercially astute candidate.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Young’s Pubs, and express your interest in working with them. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Tip Number 4
Utilise our website! We’ve got loads of resources and tips to help you ace your job search. Plus, applying through our site can give you a better chance of landing that dream role. So, make sure to check it out and put your best foot forward!
We think you need these skills to ace Commercial Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Commercial Marketing Manager role. Highlight your experience in driving marketing strategies and working collaboratively with teams, as this is key for us at StudySmarter.
Showcase Your Data Skills: Since we’re looking for a data-driven marketer, don’t forget to include examples of how you've used insights to shape marketing campaigns. This will show us you can balance strategy with execution, which is super important in our fast-paced environment.
Be Clear and Concise: When writing your application, keep it clear and to the point. We love straightforward communication, so make sure your key achievements and skills stand out without any fluff!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Young & Co.'S Brewery, P.L.C.
✨Know Your Numbers
As a Commercial Marketing Manager, you'll need to be data-driven. Brush up on key metrics related to footfall, sales growth, and brand equity. Be ready to discuss how you've used data in past roles to drive marketing strategies and achieve measurable results.
✨Showcase Your Collaborative Spirit
This role requires working closely with various teams, including Operations and Finance. Prepare examples of how you've successfully collaborated with cross-functional teams in the past. Highlight your ability to influence stakeholders and align marketing activities with commercial objectives.
✨Be Ready for Scenario Questions
Expect questions about how you would handle specific marketing challenges, such as launching a seasonal campaign or managing supplier partnerships. Think through potential scenarios and prepare structured responses that demonstrate your strategic thinking and hands-on execution skills.
✨Demonstrate Your Passion for Hospitality
Understanding the dynamics of the hospitality sector is crucial. Share your insights about current trends in the industry and how they could impact marketing strategies. Show your enthusiasm for the role and the company by discussing what excites you about working in this fast-paced environment.