At a Glance
- Tasks: Drive local marketing and sales for 13 pubs in London with creative flair.
- Company: Join a vibrant hospitality group passionate about pubs and community.
- Benefits: Enjoy 28 days holiday, discounts, and career development opportunities.
- Other info: Dynamic role with opportunities to lead exciting projects and campaigns.
- Why this job: Make an impact in the hospitality scene while honing your marketing skills.
- Qualifications: Experience in hospitality and strong digital marketing knowledge required.
The predicted salary is between 33750 - 41250 £ per year.
We're looking for an Area Marketing and Sales Coordinator to support our GMS in an area of 13 pubs in London. Reporting directly to one of our Operations Managers, you will be responsible for the delivery of local marketing and engagement across the area and driving our sales culture with creative licence. You will be working closely with the General Managers of our individual, differentiated businesses, and be responsible for:
- Social and Digital Marketing (60%)
- Marketing Engagement and Driving Sales (20%)
- Supporting CAPEX Projects and Focus Pubs (20%)
The perfect candidate has experience working in hospitality, has a good knowledge of social media and digital systems such as Wordpress, CRM, Collins and has excellent communication skills.
Key Responsibilities
- Social and Digital Marketing (60%)
- Ownership of all pub websites within the area ensuring they are high-performing, premium and representative of each pub, including:
- Making content updates (on Wordpress) ensuring all key marketing campaigns are prominently highlighted and are added and removed in a timely manner, in-line with the central Comms Plan.
- Optimising sites for maximum discoverability across search engines and AI channels, ensuring a smooth user journey throughout the website and funnelling users towards booking.
- Copywriting content that showcases each pub's USPs and balances tone of voice and SEO.
- Ensuring pub teams keep menus and diary pages up to date, the booking flow is up to date to maximise conversion and create new landing pages for key campaigns.
- Where required, supporting with migrating websites onto newer, higher-performing templates.
- Using our CRM system, ensure effective email marketing is sent across the area, including:
- Overseeing the delivery of 3 email campaigns per pub, per month. Editing and approving campaigns written by the pubs or creating your own.
- Using data within the system to target emails at certain customers based on their interests and previous booking behaviour.
- Using personalisation to improve the engagement with each campaign.
- Reviewing performance and implementing learnings for continuous improvement.
- The job will also require you to oversee each pub’s social content – working to upskill pub teams and ensuring posting frequency, that content is aligned with campaigns, central comms plans and individual pub visions and that engagement is strong.
- Alongside this you will also:
- Organise strategic paid advertising that drives awareness and sales at each pub, with the support of the central team.
- Maintain Google Business Profiles, ensuring details are correct and images are up to date.
- Support the organisation of pub photoshoots and being on-site on the day of the shoot to assist with set up.
- Support the organisation of any influencer visits.
- Identify opportunities for local advertising, promotion and awareness.
- Drive Sales and Marketing Engagement (20%)
- Lead engagement across central sales and marketing campaigns and support execution of local initiatives, events and reasons to visit.
- Successfully land and embed key campaigns across the area, ensuring clear alignment with pub visions.
- Work with your GMS to develop and deliver effective 90 day marketing plans for each pub that drives sales and awareness.
- Support Focus Pubs and Capex Projects (20%)
- Provide focused sales and marketing support for key focus pubs per quarter agreed by OMs, each with clearly defined SMART targets. You will be required to report/present on this quarterly.
- Support and create successful marketing plans for key CAPEX projects, collaborating with the necessary internal and external teams and suppliers to ensure successful launch and performance post opening.
Apart from the responsibilities above, you will also be required to undertake any other duties deemed reasonable and within the scope of the job.
Candidate Requirements
- Previous hospitality experience – and someone who is passionate about pubs!
- Good knowledge of digital systems; Wordpress, CRM, Collins, social media channels.
- Excellent project management skills.
- Excellent written and verbal communication skills.
- Highly organised with an ability to take responsibility for and manage multiple sites at one time.
- Great at managing people.
- Excellent inter-personal skills, able to build positive relationships at all levels.
Benefits
- Access to our Career Pathway, Apprenticeships and training and development courses.
- 28 days holiday per year plus bank holidays.
- 20% discount in all Young’s pubs and 30% discount on overnight stays.
- Share Save Scheme.
- Company Pension Scheme.
Area Sales & Marketing Co-ordinator in London employer: Young & Co.'S Brewery, P.L.C.
Join a vibrant team as an Area Sales & Marketing Coordinator in London, where creativity meets hospitality! With a strong focus on employee growth through our Career Pathway and training courses, we foster a supportive work culture that values innovation and collaboration. Enjoy competitive benefits including generous holiday allowances, discounts at our pubs, and a company pension scheme, all while making a meaningful impact in the local community.
Contact Details:
Young & Co.'S Brewery, P.L.C. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Area Sales & Marketing Co-ordinator in London
✨Get a Taste of the Scene
Try visiting local eateries and asking if they have any full-time positions available. Many hospitality jobs aren’t advertised online, so popping in for a chat can give you an edge and show your enthusiasm!
✨Network at Food Festivals
Food festivals and culinary events are buzzing with industry connections. Attend these to meet restaurateurs and other food service pros; you never know who might be looking for their next star employee!
✨Show Off Your Skills
Create a short video showcasing your cooking or customer service flair. Post it on social media or even send it directly to places you want to work at, like Young & Co.'S Brewery, P.L.C.. It’s a fun way to stand out and demonstrate what you bring to the table!
✨Reach Out Directly to Young & Co.'S Brewery, P.L.C.
Don't be shy about reaching out to Young & Co.'S Brewery, P.L.C. directly through their website. Express your interest in available roles and attach your CV, showing your genuine eagerness to be part of their team. Personal touches can go a long way!
We think you need these skills to ace Area Sales & Marketing Co-ordinator in London
Some tips for your application 🫡
Show Off Your Service Experience:In the hospitality-food-service world, your experience is key! Make sure to highlight any previous roles you've had in restaurants, cafes, or catering. We want to see your customer service skills shine, so include specific examples where you went above and beyond for clients.
Certificates Matter:If you’ve got any relevant certifications, like food safety or bartender training, flaunt them! They can really set you apart from the crowd and show us your dedication to the industry. Just make sure to mention them clearly in your CV or cover letter!
Craft a Genuine Cover Letter:Take the time to write a personal cover letter that reflects your passion for hospitality. Share why you’re excited about Young & Co.'S Brewery, P.L.C. and how your skills can contribute to our team's success. We're after that genuine connection!
Highlight Your Team Spirit:In full-time roles, teamwork is everything! Emphasise your ability to work collaboratively in busy environments. Mention any experiences where you’ve effectively collaborated with colleagues or managed conflicts — it's just as important as your technical skills!
How to prepare for a job interview at Young & Co.'S Brewery, P.L.C.
✨Show Your People Skills
In hospitality, customer service is everything! Be ready to showcase examples of how you've engaged with customers positively. Maybe you turned a tough situation around or went that extra mile for a guest—let’s hear those stories!
✨Know Your Menu Inside Out
Expect some technical questions about food and drink, especially if you're applying for a kitchen or service role. Brush up on the menu items, including ingredients and any potential allergens. If you’ve got any favourite dishes or cocktails, have a little something prepared to discuss, too!
✨Demonstrate Your Team Spirit
Hospitality thrives on teamwork, so think of examples where you've worked well with others in a fast-paced environment. Be prepared to discuss what makes a great team member and how you contribute to a positive working vibe. They’re looking for that 'good fit!'
✨Get Ready for a Practical Test
In full-time food service roles, don’t be surprised if they want to see your skills in action. Whether it's serving a table or prepping a dish, be mentally prepared for a practical test during the interview. Practice makes perfect—a little dry run with friends could give you the edge!
