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For Companies At a Glance
- Tasks: Lead marketing strategies to build brand awareness and drive growth for YouMeSushi.
- Company: Join one of the UK's fastest-growing sushi brands with ambitious expansion plans.
- Benefits: Competitive salary, staff discounts, and a dynamic work environment.
- Other info: Opportunity to work closely with leadership and develop your marketing career.
- Why this job: Be part of a mission to make YouMeSushi a household name across London.
- Qualifications: Experience in QSR marketing and strong digital performance skills required.
The predicted salary is between 45000 - 50000 £ per year.
YouMeSushi is one of the UK’s fastest-growing quick service restaurant (QSR) sushi brands, with over 30 locations across London and ambitious plans to triple our estate over the next three years. We are on a mission to become a true household name, and marketing is at the heart of that journey.
The Role
You will own and drive the full marketing function, from brand building to performance marketing, working closely with leadership and alongside an in-house designer. You will be someone who is:
- Hands-on and execution-focused
- Digital-first and performance-driven
- Highly creative and commercially sharp
- An excellent communicator and natural leader
- Competitive, ambitious, and growth-oriented
- Comfortable operating in a fast-paced environment where priorities shift quickly
You will also monitor competitors and continuously adapt campaigns to maintain a strong market position.
Key Responsibilities
- Brand and Growth Strategy
- Develop and lead a national marketing strategy to drive brand awareness, customer acquisition, and store expansion
- Build YouMeSushi into a recognised household name across London and beyond
- Plan and execute integrated campaigns across digital, in-store, and packaging
- Digital and Performance Marketing
- Own and optimise paid media channels (Google, Meta, TikTok) to drive online orders and app usage
- Manage website performance, SEO/SEM, CRM, and loyalty initiatives
- Track and improve key metrics including acquisition, retention, lifetime value, and ROI
- Local Store Marketing (LSM)
- Develop scalable marketing toolkits for store-level execution
- Support store teams in driving local awareness, footfall, and delivery sales
- Ensure consistent and high-quality brand presence across all locations
- Social and Content
- Lead social media strategy and content across platforms
- Deliver campaigns that build brand affinity and cultural relevance
- Define and evolve YouMeSushi’s tone of voice
- Franchise and Field Marketing
- Act as the key marketing partner to store operators
- Visit locations, build relationships, and ensure campaigns are effectively executed
- Balance local flexibility with overall brand consistency
- Leadership and Team Development
- Manage an in-house designer and lead day-to-day marketing execution
- Build and scale the marketing function over time
- Work cross-functionally with Operations, Product, and Tech
- Report directly to the CEO and collaborate with senior leadership
About You
- Proven experience in QSR, food delivery, or multi-site retail marketing
- Strong expertise in digital and performance marketing
- Experience running multi-channel campaigns and scaling brands
- Comfortable balancing strategic thinking with hands-on execution
- Entrepreneurial, energetic, and results-driven
Location
Nearest station: Golders Green
Salary and Benefits
Salary: £45,000 – £50,000 per year (depending on experience)
Staff discount across YouMeSushi stores
Applications will be reviewed on a rolling basis. Candidates must have the legal right to work in the UK.
Senior Marketing Manager employer: YouMeSushi
Contact Detail:
YouMeSushi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and performance-driven mindset, so make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their brand voice and marketing strategies. This will help you tailor your responses and show that you’re not just another candidate – you’re the one they need!
✨Tip Number 4
Apply through our website! We love seeing applications come directly from passionate candidates. Make sure to highlight your hands-on experience and digital-first approach in your application to stand out from the crowd.
We think you need these skills to ace Senior Marketing Manager
Some tips for your application 🫡
Show Your Passion for Marketing: When you’re writing your application, let your enthusiasm for marketing shine through! We want to see how driven you are about building brands and creating impactful campaigns. Share specific examples of your past successes that align with our mission at YouMeSushi.
Tailor Your Application: Make sure to customise your CV and cover letter for the Senior Marketing Manager role. Highlight your experience in QSR or similar industries, and focus on your digital and performance marketing skills. We love seeing candidates who take the time to connect their background with what we’re looking for!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining the YouMeSushi team!
How to prepare for a job interview at YouMeSushi
✨Know Your Brand Inside Out
Before the interview, dive deep into YouMeSushi's brand values, mission, and current marketing strategies. Familiarise yourself with their recent campaigns and how they position themselves in the competitive QSR market. This will show your genuine interest and help you discuss how you can contribute to their growth.
✨Showcase Your Digital Savvy
Since the role is heavily focused on digital and performance marketing, be prepared to discuss specific examples of successful campaigns you've led. Highlight your experience with platforms like Google, Meta, and TikTok, and be ready to share metrics that demonstrate your impact on customer acquisition and retention.
✨Emphasise Your Leadership Skills
As a Senior Marketing Manager, you'll need to lead a team and collaborate with various departments. Share examples of how you've successfully managed teams or projects in the past. Discuss your approach to building relationships with store operators and ensuring consistent brand execution across locations.
✨Be Ready for Fast-Paced Questions
Given the dynamic nature of the QSR industry, expect questions that assess your ability to adapt quickly. Prepare to discuss how you've handled shifting priorities in previous roles and how you can maintain focus on brand growth while managing multiple campaigns simultaneously.