At a Glance
- Tasks: Lead innovative marketing strategies to elevate YouMeSushi as a household name.
- Company: Join one of the UK's fastest-growing sushi brands with ambitious expansion plans.
- Benefits: Competitive salary, staff discounts, and a dynamic work environment.
- Other info: Fast-paced role with opportunities for leadership and career development.
- Why this job: Be at the forefront of brand growth and make a real impact in the food industry.
- Qualifications: Experience in QSR marketing and expertise in digital and performance marketing.
The predicted salary is between 60000 - 60000 € per year.
About Us
YouMeSushi is one of the UK’s fastest-growing quick-service restaurant (QSR) sushi brands, with over 30 locations across London and ambitious plans to triple our estate over the next three years. We are on a mission to become a true household name, and marketing is at the heart of that journey.
The Role
You will own and drive the full marketing function, from brand building to performance marketing, working closely with leadership and alongside an in-house designer. We are looking for someone who is:
- Hands-on and execution-focused
- Experienced in both print and digital marketing
- Highly creative and commercially sharp
- Comfortable operating in a fast-paced environment where priorities can shift quickly
Key Responsibilities
- Brand and Growth Strategy
- Develop and lead a national marketing strategy to drive brand awareness
- Build YouMeSushi into a recognised household name across London and beyond
- Plan and execute integrated campaigns across digital, in-store, and packaging channels
- Digital and Performance Marketing
- Own and optimise paid media channels (Mainly Meta) to drive online orders and app usage
- Manage website performance and internal CRM platforms
- Track and improve key metrics including customer acquisition, retention, lifetime value, and ROI
- Local Store Marketing (LSM)
- Develop scalable marketing toolkits for store-level execution
- Support store teams in driving local awareness, footfall, and delivery sales
- Ensure a consistent and high-quality brand presence across all locations
- Social Media and Content
- Lead social media strategy and content creation across all platforms
- Franchise and Field Marketing
- Act as the key marketing partner for store operators
- Visit locations, build relationships, and ensure campaigns are effectively executed
- Balance local flexibility with overall brand consistency
- Leadership and Team Development
- Manage an in-house designer and lead day-to-day marketing execution
- Build and scale the marketing function over time
- Work cross-functionally with Operations, Product, and Tech teams
- Report directly to the CEO and collaborate with senior leadership
About You
- Proven experience in QSR, food delivery, or multi-site retail marketing
- Strong expertise in digital and performance marketing across both print and online channels
- Experience running multi-channel campaigns and scaling consumer brands
- Comfortable balancing strategic thinking with hands-on execution
Location: London
Salary and Benefits
Salary: circa £60,000
Staff discount across all YouMeSushi stores
Applications will be reviewed on a rolling basis. Start date: ASAP / End of June
Candidates must have the legal right to work in the UK.
Marketing Manager employer: YouMeSushi
YouMeSushi is an exceptional employer, offering a dynamic work environment where creativity and strategic thinking thrive. With ambitious growth plans and a commitment to employee development, we provide opportunities for hands-on leadership in marketing while fostering a collaborative culture that values innovation. Located in the vibrant city of London, our team enjoys not only competitive salaries but also staff discounts across all our locations, making it a rewarding place to build a career in the fast-paced QSR industry.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and campaigns. This is a great way to demonstrate your hands-on experience and creativity to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its marketing strategies. Be ready to discuss how you can contribute to their growth and brand awareness. Tailor your answers to reflect their mission and values.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the YouMeSushi team and being part of our exciting journey.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Show Your Passion for Sushi:When you're writing your application, let your love for sushi and the food industry shine through! We want to see that you’re genuinely excited about joining YouMeSushi and helping us grow into a household name.
Tailor Your Experience:Make sure to highlight your relevant experience in QSR or multi-site retail marketing. We’re looking for someone who can hit the ground running, so connect your past roles to what we’re doing at YouMeSushi.
Be Creative and Bold:Don’t be afraid to showcase your creativity in your application. Whether it’s through your cover letter or CV, show us how you think outside the box and how you can bring fresh ideas to our marketing strategy.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates from our team!
How to prepare for a job interview at YouMeSushi
✨Know Your Stuff
Before the interview, dive deep into YouMeSushi's brand, values, and recent marketing campaigns. Familiarise yourself with their growth plans and think about how your experience can align with their mission to become a household name.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've led, especially those that involved both digital and print strategies. Be ready to discuss how you approached brand building and performance marketing, and how you can bring that creativity to YouMeSushi.
✨Be Ready for Fast-Paced Questions
Given the dynamic nature of the role, expect questions about how you handle shifting priorities. Think of specific instances where you successfully adapted your marketing strategy on the fly and what the outcomes were.
✨Engage with the Team
Since you'll be working closely with an in-house designer and other teams, show your collaborative spirit. Prepare to discuss how you’ve built relationships in previous roles and how you plan to support store teams in executing local marketing strategies.
