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For Companies At a Glance
- Tasks: Lead innovative marketing strategies to grow YouMeSushi into a household name.
- Company: Join one of the UK's fastest-growing sushi brands with exciting expansion plans.
- Benefits: Competitive salary, staff discounts, and a dynamic work environment.
- Other info: Fast-paced environment with opportunities for career development and leadership.
- Why this job: Make a real impact in a creative role that drives brand growth and customer engagement.
- Qualifications: Experience in QSR or retail marketing with strong digital skills.
The predicted salary is between 45000 - 50000 £ per year.
YouMeSushi is one of the UK’s fastest-growing quick service restaurant (QSR) sushi brands, with over 30 locations across London and ambitious plans to triple our estate over the next three years. We are on a mission to become a true household name, and marketing is at the heart of that journey.
We are looking for a hands-on, growth-driven Senior Marketing Manager to lead our strategy across digital, local store marketing, and national campaigns. This is a high-impact role for someone who combines creativity with performance, and strategy with execution, and thrives in a fast-moving, constantly evolving environment.
The Role
You will own and drive the full marketing function, from brand building to performance marketing, working closely with leadership and alongside an in-house designer. You will be someone who is:
- Hands-on and execution-focused
- Digital-first and performance-driven
- Highly creative and commercially sharp
- An excellent communicator and natural leader
- Competitive, ambitious, and growth-oriented
- Comfortable operating in a fast-paced environment where priorities shift quickly
You will also monitor competitors and continuously adapt campaigns to maintain a strong market position.
Key Responsibilities
- Brand and Growth Strategy
- Develop and lead a national marketing strategy to drive brand awareness, customer acquisition, and store expansion
- Build YouMeSushi into a recognised household name across London and beyond
- Plan and execute integrated campaigns across digital, in-store, and packaging
- Digital and Performance Marketing
- Own and optimise paid media channels (Google, Meta, TikTok) to drive online orders and app usage
- Manage website performance, SEO/SEM, CRM, and loyalty initiatives
- Track and improve key metrics including acquisition, retention, lifetime value, and ROI
- Local Store Marketing (LSM)
- Develop scalable marketing toolkits for store-level execution
- Support store teams in driving local awareness, footfall, and delivery sales
- Ensure consistent and high-quality brand presence across all locations
- Social and Content
- Lead social media strategy and content across platforms
- Deliver campaigns that build brand affinity and cultural relevance
- Define and evolve YouMeSushi’s tone of voice
- Franchise and Field Marketing
- Act as the key marketing partner to store operators
- Visit locations, build relationships, and ensure campaigns are effectively executed
- Balance local flexibility with overall brand consistency
- Leadership and Team Development
- Manage an in-house designer and lead day-to-day marketing execution
- Build and scale the marketing function over time
- Work cross-functionally with Operations, Product, and Tech
- Report directly to the CEO and collaborate with senior leadership
About You
- Proven experience in QSR, food delivery, or multi-site retail marketing
- Strong expertise in digital and performance marketing
- Experience running multi-channel campaigns and scaling brands
- Comfortable balancing strategic thinking with hands-on execution
- Entrepreneurial, energetic, and results-driven
Location
Golders Green, London (on-site)
Nearest station: Golders Green
Salary and Benefits
Salary: £45,000 – £50,000 per year (depending on experience)
Staff discount across YouMeSushi stores
Applications will be reviewed on a rolling basis.
Start date: 10 June
Candidates must have the legal right to work in the UK.
Senior Marketing Manager (Brand Content and Creative) in London employer: YouMeSushi
Contact Detail:
YouMeSushi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager (Brand Content and Creative) in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at YouMeSushi or similar brands. Attend events, join relevant online groups, and don’t be shy to slide into DMs – you never know who might help you land that interview!
✨Tip Number 2
Show off your creativity! When you get the chance to chat with potential employers, bring examples of your past campaigns or projects. Whether it’s a killer social media post or a successful marketing strategy, let them see how you can drive growth and brand awareness.
✨Tip Number 3
Be ready to adapt! The fast-paced world of QSR means things can change quickly. During interviews, share how you've successfully pivoted strategies in the past. This shows you’re not just a planner but also someone who can execute effectively under pressure.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the YouMeSushi family. Don’t miss out on this opportunity!
We think you need these skills to ace Senior Marketing Manager (Brand Content and Creative) in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role and the brand shine through. We want to see how excited you are about joining YouMeSushi and making a mark in the QSR industry!
Tailor Your CV: Make sure your CV is tailored to highlight your experience in digital and performance marketing, especially in the QSR or food delivery sectors. We love seeing relevant examples that showcase your skills and achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Be creative, share your ideas on brand building, and demonstrate your understanding of our mission to become a household name.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at YouMeSushi!
How to prepare for a job interview at YouMeSushi
✨Know Your Brand Inside Out
Before the interview, dive deep into YouMeSushi's brand values, mission, and current marketing strategies. Familiarise yourself with their social media presence and recent campaigns. This will not only show your genuine interest but also help you discuss how you can contribute to their growth.
✨Showcase Your Creative Side
Prepare examples of past campaigns you've led that demonstrate your creativity and performance-driven mindset. Be ready to discuss how you balanced strategic thinking with hands-on execution in a fast-paced environment, just like the one at YouMeSushi.
✨Be Data-Driven
Since the role involves optimising digital channels, come prepared with metrics from your previous roles. Discuss how you tracked key performance indicators and improved ROI. This will highlight your analytical skills and ability to drive results.
✨Engage with Questions
Prepare thoughtful questions about YouMeSushi’s future plans and how they envision the marketing function evolving. This shows your enthusiasm for the role and helps you gauge if the company culture aligns with your values.