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- Tasks: Lead innovative marketing strategies for a fast-growing sushi brand and drive brand awareness.
- Company: YouMeSushi, one of the UK's fastest-growing QSR brands with ambitious expansion plans.
- Benefits: Competitive salary, staff discounts, and opportunities for career growth.
- Other info: Fast-paced environment with a focus on creativity and execution.
- Why this job: Join a dynamic team and make a real impact in the food industry.
- Qualifications: Experience in QSR marketing and strong digital performance skills required.
The predicted salary is between 45000 - 50000 £ per year.
YouMeSushi is one of the UK’s fastest-growing quick service restaurant (QSR) sushi brands, with over 30 locations across London and ambitious plans to triple our estate over the next three years. We are on a mission to become a true household name, and marketing is at the heart of that journey.
We are looking for a hands-on, growth-driven Senior Marketing Manager to lead our strategy across digital, local store marketing, and national campaigns. This is a high-impact role for someone who combines creativity with performance, and strategy with execution, and thrives in a fast-moving, constantly evolving environment.
The Role
You will own and drive the full marketing function, from brand building to performance marketing, working closely with leadership and alongside an in-house designer. You will be someone who is:
- Hands-on and execution-focused
- Digital-first and performance-driven
- Highly creative and commercially sharp
- An excellent communicator and natural leader
- Competitive, ambitious, and growth-oriented
- Comfortable operating in a fast-paced environment where priorities shift quickly
You will also monitor competitors and continuously adapt campaigns to maintain a strong market position.
Key Responsibilities
- Brand and Growth Strategy
- Develop and lead a national marketing strategy to drive brand awareness, customer acquisition, and store expansion
- Build YouMeSushi into a recognised household name across London and beyond
- Plan and execute integrated campaigns across digital, in-store, and packaging
- Digital and Performance Marketing
- Own and optimise paid media channels (Google, Meta, TikTok) to drive online orders and app usage
- Manage website performance, SEO/SEM, CRM, and loyalty initiatives
- Track and improve key metrics including acquisition, retention, lifetime value, and ROI
- Local Store Marketing (LSM)
- Develop scalable marketing toolkits for store-level execution
- Support store teams in driving local awareness, footfall, and delivery sales
- Ensure consistent and high-quality brand presence across all locations
- Social and Content
- Lead social media strategy and content across platforms
- Deliver campaigns that build brand affinity and cultural relevance
- Define and evolve YouMeSushi’s tone of voice
- Franchise and Field Marketing
- Act as the key marketing partner to store operators
- Visit locations, build relationships, and ensure campaigns are effectively executed
- Balance local flexibility with overall brand consistency
- Leadership and Team Development
- Manage an in-house designer and lead day-to-day marketing execution
- Build and scale the marketing function over time
- Work cross-functionally with Operations, Product, and Tech
- Report directly to the CEO and collaborate with senior leadership
About You
- Proven experience in QSR, food delivery, or multi-site retail marketing
- Strong expertise in digital and performance marketing
- Experience running multi-channel campaigns and scaling brands
- Comfortable balancing strategic thinking with hands-on execution
- Entrepreneurial, energetic, and results-driven
Location
Golders Green, London (on-site)
Nearest station: Golders Green
Salary and Benefits
Salary: £45,000 – £50,000 per year (depending on experience)
Staff discount across YouMeSushi stores
Applications will be reviewed on a rolling basis. Start date: 10 June
Candidates must have the legal right to work in the UK.
Senior Marketing Manager in London employer: YouMeSushi
Contact Detail:
YouMeSushi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing achievements and campaigns. This is your chance to showcase your creativity and performance-driven mindset, so make it pop!
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their growth. Bring fresh ideas to the table – they’ll love your initiative!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to be part of our journey at YouMeSushi. Your next big opportunity could be just a click away!
We think you need these skills to ace Senior Marketing Manager in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for YouMeSushi shine through! We want to see how excited you are about the brand and the role. Share why you think marketing is crucial for our growth and how you can contribute to making us a household name.
Tailor Your Experience: Make sure to highlight your relevant experience in QSR or multi-site retail marketing. We’re looking for someone who can balance creativity with performance, so give us examples of campaigns you've led that drove real results. Show us how your skills align with our needs!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and fluff. Use bullet points if it helps to make your achievements stand out. Remember, we’re busy too, so make it easy for us to see why you’re the right fit!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining the YouMeSushi team!
How to prepare for a job interview at YouMeSushi
✨Know Your Brand Inside Out
Before the interview, dive deep into YouMeSushi's brand values, mission, and current marketing strategies. Familiarise yourself with their social media presence and recent campaigns. This will not only show your genuine interest but also help you discuss how you can contribute to their growth.
✨Prepare for Performance Metrics
Since this role is heavily focused on performance marketing, be ready to discuss specific metrics you've improved in past roles. Bring examples of how you've driven customer acquisition, retention, and ROI. This will demonstrate your data-driven approach and ability to deliver results.
✨Showcase Your Creativity
Think of innovative marketing ideas that could work for YouMeSushi. Whether it's a unique campaign or a fresh take on local store marketing, having a few creative concepts up your sleeve will impress the interviewers and highlight your hands-on, execution-focused mindset.
✨Demonstrate Leadership Skills
As a Senior Marketing Manager, you'll need to lead a team and collaborate across functions. Be prepared to share examples of how you've successfully managed teams or projects in the past. Highlight your communication skills and ability to adapt in fast-paced environments, as these are key to thriving at YouMeSushi.