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- Tasks: Lead innovative marketing strategies to grow YouMeSushi into a household name.
- Company: Join one of the UK's fastest-growing sushi brands with exciting expansion plans.
- Benefits: Competitive salary, staff discounts, and a dynamic work environment.
- Other info: Opportunity to work closely with leadership and develop your marketing career.
- Why this job: Make a real impact in a fast-paced, creative role that drives brand growth.
- Qualifications: Experience in QSR or retail marketing with strong digital skills.
The predicted salary is between 45000 - 50000 £ per year.
YouMeSushi is one of the UK’s fastest-growing quick service restaurant (QSR) sushi brands, with over 30 locations across London and ambitious plans to triple our estate over the next three years. We are on a mission to become a true household name, and marketing is at the heart of that journey. We are looking for a hands-on, growth-driven Senior Marketing Manager to lead our strategy across digital, local store marketing, and national campaigns. This is a high-impact role for someone who combines creativity with performance, and strategy with execution, and thrives in a fast-moving, constantly evolving environment.
The Role
You will own and drive the full marketing function, from brand building to performance marketing, working closely with leadership and alongside an in-house designer. You will be someone who is:
- Hands-on and execution-focused
- Digital-first and performance-driven
- Highly creative and commercially sharp
- An excellent communicator and natural leader
- Competitive, ambitious, and growth-oriented
- Comfortable operating in a fast-paced environment where priorities shift quickly
You will also monitor competitors and continuously adapt campaigns to maintain a strong market position.
Key Responsibilities
- Brand and Growth Strategy
- Develop and lead a national marketing strategy to drive brand awareness, customer acquisition, and store expansion
- Build YouMeSushi into a recognised household name across London and beyond
- Plan and execute integrated campaigns across digital, in-store, and packaging
- Digital and Performance Marketing
- Own and optimise paid media channels (Google, Meta, TikTok) to drive online orders and app usage
- Manage website performance, SEO/SEM, CRM, and loyalty initiatives
- Track and improve key metrics including acquisition, retention, lifetime value, and ROI
- Local Store Marketing (LSM)
- Develop scalable marketing toolkits for store-level execution
- Support store teams in driving local awareness, footfall, and delivery sales
- Ensure consistent and high-quality brand presence across all locations
- Social and Content
- Lead social media strategy and content across platforms
- Deliver campaigns that build brand affinity and cultural relevance
- Define and evolve YouMeSushi’s tone of voice
- Franchise and Field Marketing
- Act as the key marketing partner to store operators
- Visit locations, build relationships, and ensure campaigns are effectively executed
- Balance local flexibility with overall brand consistency
- Leadership and Team Development
- Manage an in-house designer and lead day-to-day marketing execution
- Build and scale the marketing function over time
- Work cross-functionally with Operations, Product, and Tech
- Report directly to the CEO and collaborate with senior leadership
About You
- Proven experience in QSR, food delivery, or multi-site retail marketing
- Strong expertise in digital and performance marketing
- Experience running multi-channel campaigns and scaling brands
- Comfortable balancing strategic thinking with hands-on execution
- Entrepreneurial, energetic, and results-driven
Location
Golders Green, London (on-site)
Nearest station: Golders Green
Salary and Benefits
Salary: £45,000 – £50,000 per year (depending on experience)
Staff discount across YouMeSushi stores
Applications will be reviewed on a rolling basis.
Start date: 10 June
Candidates must have the legal right to work in the UK.
Senior Manager, Performance (Digital) Marketing in London employer: YouMeSushi
Contact Detail:
YouMeSushi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager, Performance (Digital) Marketing in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your past marketing campaigns and successes. This is your chance to demonstrate how you can drive brand awareness and customer acquisition, just like we aim to do at YouMeSushi.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Be ready to discuss how you would approach digital and performance marketing strategies for YouMeSushi. We love candidates who come in with fresh ideas and a solid understanding of our mission.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our fast-growing team at YouMeSushi.
We think you need these skills to ace Senior Manager, Performance (Digital) Marketing in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about joining YouMeSushi and making a mark in the fast-paced world of QSR marketing.
Tailor Your CV: Make sure your CV is tailored to highlight your experience in digital and performance marketing. We love seeing specific examples of how you've driven growth and brand awareness in previous roles, so don’t hold back!
Craft a Compelling Cover Letter: Your cover letter is your chance to tell us why you're the perfect fit for this role. Be creative and share your vision for how you would approach our marketing strategy. Remember, we’re looking for someone who can blend creativity with performance!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at YouMeSushi. Don’t miss out!
How to prepare for a job interview at YouMeSushi
✨Know Your Brand Inside Out
Before the interview, dive deep into YouMeSushi's brand values, mission, and current marketing strategies. Familiarise yourself with their digital presence and recent campaigns. This will not only show your genuine interest but also help you discuss how you can contribute to their growth.
✨Showcase Your Digital Savvy
Prepare to discuss specific digital marketing tools and platforms you've used in the past. Be ready to share examples of successful campaigns you've led, particularly in performance marketing. Highlight your experience with Google, Meta, and TikTok, as these are crucial for the role.
✨Emphasise Your Leadership Skills
As a Senior Manager, you'll need to demonstrate your ability to lead and inspire a team. Share examples of how you've managed teams in fast-paced environments, and discuss your approach to building relationships with store operators and cross-functional teams.
✨Be Ready for Rapid Changes
Given the dynamic nature of the QSR industry, be prepared to discuss how you handle shifting priorities. Share experiences where you've successfully adapted your marketing strategies on the fly, ensuring that you remain competitive and effective in your approach.