At a Glance
- Tasks: Lead global marketing strategies for innovative AI and research products.
- Company: YouGov, a leader in market research and data analytics.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Mentorship opportunities and a chance to influence product strategy.
- Why this job: Shape the future of product marketing in a dynamic, tech-driven environment.
- Qualifications: Experience in product marketing and strong strategic thinking skills.
The predicted salary is between 50000 - 65000 £ per year.
We're looking for a strategic and commercially minded Senior Product Marketing Manager to lead the global go-to-market strategy for You Gov's portfolio of research and AI-powered products.
You’ll own product positioning, messaging, and launch strategy, ensuring our products are clearly differentiated and effectively communicated across global markets.
Working closely with Product, Sales, Marketing, and regional teams, you’ll create compelling campaigns and sales enablement programmes that drive awareness, adoption, and revenue growth.
You’ll also play a key role in shaping product strategy through market and competitor insights while mentoring a junior Product Marketer and helping scale the function.
Key Responsibilities Own the positioning, messaging, and value proposition for You Gov's products and solutions.
Lead global go-to-market strategies for new products, features, and enhancements, with a particular focus on AI and research solutions.
Develop solution-led campaigns and sales enablement materials that support revenue growth and improve win rates.
Create compelling product narratives, customer success stories, and commercial messaging.
Commercial
