At a Glance
- Tasks: Lead and evolve YouGov's global visual identity across all channels.
- Company: Join YouGov, a dynamic company focused on making opinions heard worldwide.
- Benefits: Enjoy best-in-class benefits for your physical, financial, and emotional wellbeing.
- Other info: Be part of a diverse team that values innovation and collaboration.
- Why this job: Shape a brand's visual identity and make a real impact in a creative environment.
- Qualifications: Proven experience in leading creative teams and developing global brand frameworks.
The predicted salary is between 60000 - 80000 £ per year.
YouGov is seeking a strategic and creative Visual Brand Lead to shape and evolve our global visual identity. This role will be responsible for ensuring our brand is expressed consistently, creatively, and effectively across every touchpoint, helping strengthen YouGov's market position and global reputation.
Working closely with Brand Marketing and cross-functional teams, you will translate brand strategy into compelling visual systems, creative campaigns, and scalable design frameworks. You'll lead a global team of designers, champion creative excellence, and drive innovation in how our brand comes to life across digital, social, campaigns, video, and internal communications.
Here’s a breakdown of what you’ll do:
- Brand & Creative Leadership
- Own and evolve YouGov's global visual identity, ensuring consistency and excellence across all channels and markets.
- Develop and maintain brand guidelines, design systems, templates, and creative assets.
- Translate brand strategy, messaging, and positioning into compelling visual frameworks and creative concepts.
- Define and lead YouGov's visual approach to video, motion design, and social-first content.
- Strategic Partnership
- Partner closely with Brand Marketing, Product Marketing, Content, and Regional Marketing teams to ensure visual identity supports business objectives.
- Use brand performance insights and market trends to inform creative direction and brand evolution.
- Ensure creative output reinforces YouGov's positioning and differentiates the brand in a competitive landscape.
- Team Leadership & Collaboration
- Lead, mentor, and develop a global team of graphic and motion designers.
- Provide creative direction for major brand campaigns and strategic initiatives.
- Build strong relationships with stakeholders across marketing, digital, social, and web teams.
- Manage external agencies, freelancers, and creative partners where required.
- Brand Governance & Operations
- Champion brand consistency across all markets and touchpoints.
- Deliver training and guidance to teams on brand application and visual best practices.
- Drive operational excellence through scalable design systems, automation, and AI-enabled creative tools.
- Continuously improve creative workflows, processes, and production efficiency.
These are the essentials you’ll need to get an interview:
- Proven experience leading creative or brand design teams in a fast-paced environment.
- Strong background in visual identity systems, brand governance, and creative direction.
- Experience developing and implementing global brand frameworks across multiple markets.
- Strong understanding of how visual identity supports broader brand strategy and positioning.
- Deep knowledge of video production, motion design, and social-first creative.
- Exceptional stakeholder management and cross-functional collaboration skills.
- Ability to translate strategic concepts into impactful visual experiences.
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities. Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do. We strive to provide YouGovers with best-in-class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy.
Visual Brand Lead in London employer: YouGov
YouGov is an exceptional employer that champions creativity and innovation, offering a dynamic work environment where your contributions directly shape our global visual identity. With a strong commitment to employee wellbeing, we provide best-in-class benefits and foster a culture of collaboration and diversity, ensuring every voice is heard and valued. Join us in a role that not only enhances your professional growth but also allows you to make a meaningful impact on communities worldwide.
StudySmarter Expert Advice🤫
We think this is how you could land Visual Brand Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for YouGov and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like YouGov are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with YouGov on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at YouGov. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Visual Brand Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YouGov. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of YouGov:Show us that you’ve done your homework! In your application, briefly mention what you admire about YouGov’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at YouGov
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at YouGov will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At YouGov, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
