Junior Marketing Manager, Field UK

Here’s a summary of the role: As the Junior Marketing Manager at YouGov, you will support the UK Field Marketing team. Your responsibilities will include managing strategic Brand Activation with a focus on Events, Partnerships, and Account-Based Marketing in the region. You will play a key role in driving brand awareness, lead generation, and revenue growth, enhancing marketing operations in the UK and Ireland. This is a hybrid role, so individuals must be able to commute to the London office at least 2 days a week.

This is a breakdown of what you’ll do (not all of it, just the important stuff):

• Increase awareness of YouGov’s brand and leading products & services across the UKI, our primary region and second-largest market, using tactical marketing activities.
• Take ownership of YouGov UK’s events program, from meticulous planning and execution to comprehensive reporting and strategic optimization.
• Play a pivotal role in developing and executing the Account-Based Marketing strategy in the UK to increase revenue and share of wallet.
• Collaborate closely with the commercial and research teams to understand objectives, priorities, and key accounts.
• Support the wider marketing team in launching, maintaining, and optimizing the UK’s content marketing program across 15 priority sectors, including reports, articles, and rankings.
• Continuously monitor metrics and KPIs, identifying areas for improvement and implementing new processes to enhance efficiency and effectiveness.
• Represent UK Field Marketing on a regional and global stage, developing internal positioning and driving advocacy throughout the business.

These are the essentials you’ll need to get an interview:

• 3-5 years of experience in B2B field marketing, developing strategies to achieve annual revenue targets.
• Experience collaborating with and influencing stakeholders across departments.
• Strong English copywriting skills, with a supporting portfolio.
• Experience with marketing automation systems, CRMs, and reporting tools (we use Marketo, Salesforce, and PowerBi).
• Ability to interpret data and derive actionable insights.
• Strong project management and quantitative skills.

It would be great if you had these too, but we’ll support you if you don’t:

• Proven success in managing events to drive measurable demand.
• Expertise in developing and optimizing account-based marketing campaigns to acquire new clients.

What can you expect when you become a YouGover?

• In the UK you’ll get 25 days annual leave + Bank holidays throughout the year to take a well-earned rest, plus 1 extra day off for your birthday.
• In addition to this YouGov offers a designated day off that you can use to rest and recharge as we understand the importance of health and wellbeing.
• You will also have the option to work abroad for up to 30 days in a calendar year.
• We’re big on learning, so all YouGovers have access to the vast number of courses to help develop your career.
• Auto-enrolled pension scheme.
• BUPA Private Medical Insurance.
• Health Cash Plan.
• Cycle to work scheme.
• Employee Assistance Programme.
• Workplace Savings Plan.
• Eyecare Vouchers.
• Annual Season Ticket Loan.
• Corporate Gym Membership Discount.