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For Companies At a Glance
- Tasks: Lead global acquisition marketing, focusing on PPC and social media strategies.
- Company: Join a dynamic team driving measurable growth in a fast-paced environment.
- Benefits: Enjoy a flexible work culture with opportunities for professional development.
- Why this job: Shape impactful marketing strategies while mentoring a talented team.
- Qualifications: Expertise in digital marketing, particularly Google Ads and LinkedIn, is essential.
- Other info: This is a 9-month fixed-term contract covering maternity leave.
The predicted salary is between 43200 - 72000 £ per year.
Are you a performance-driven digital marketing leader with deep expertise in search and paid media? Do you thrive in fast-paced environments and love driving measurable growth? We’re looking for an Interim Head of Global Acquisition (9 month fixed term contract) to take the reins while our current leader is on maternity leave. This role will oversee all paid acquisition efforts, including PPC (Google Ads) and Social Media (Mainly LinkedIn), ensuring the team continues to execute high-performing campaigns that drive pipeline and revenue growth. The ideal candidate has a strong background in paid digital media, data-driven decision-making, and cross-functional collaboration. This is a unique opportunity to shape a high-performing acquisition strategy that fuels our pipeline and revenue across global markets.
What You’ll Be Leading
- Acquisition Strategy & Leadership
- Own and execute a high-impact global acquisition strategy, focusing on PPC (Google Ads, LinkedIn, etc.) and paid social.
- Lead a talented team of PPC and social media specialists (1 PPC Manager, 1 PPC Contractor, 1 Social Media Manager, 2 Social Media Seniors, 1 Social Media Contractor).
- Oversee budget allocation and performance forecasting to ensure efficient investment across AMERS, UK, DACH, SE, and APAC.
- PPC & Paid Media Growth
- Drive a high-performing PPC strategy that fuels lead generation and pipeline acceleration.
- Continuously optimize keywords, ad copy, bidding strategies, and audience targeting to maximize ROI.
- Ensure seamless alignment between PPC and overall business goals to maintain and elevate performance.
- Social Media Performance (LinkedIn-Focused)
- Own the paid social strategy, with a strong emphasis on LinkedIn Ads, ensuring campaigns drive engagement, lead generation, and brand awareness.
- Implement a full-funnel approach (TOFU, MOFU, BOFU) to maximize conversion impact.
- Work closely with Sales, Demand Generation, and Field Marketing to align efforts for maximum impact.
- Lead and optimize the Employee Advocacy Program, providing best practices, templates, and performance benchmarks to enhance organic reach.
- Stay ahead of LinkedIn best practices, audience segmentation, and ad format innovations to keep our strategy cutting-edge.
- Performance Monitoring & Optimization
- Drive a data-driven approach to campaign performance, continuously identifying optimization opportunities.
- Oversee Dreamdata, Power BI, and Looker Studio reporting to track performance against goals.
- Improve ROI measurement & attribution, incorporating First & Last Touch tracking for LinkedIn.
- Maintain weekly & monthly reports, ensuring transparency on H2 goals and budget performance.
- Team Leadership & Cross-Functional Collaboration
- Mentor and coach the PPC and Social Media teams, fostering professional growth and strategic thinking.
- Drive collaboration across Field Marketing, Product Marketing, and external partners (LinkedIn reps, agencies).
- Optimize campaign execution processes, audience retargeting, and lead follow-up workflows for efficiency and impact.
Who You Are
- Paid Digital Marketing Expert – You bring deep expertise in Google Ads, LinkedIn Ads, and performance marketing with a track record of driving growth.
- B2B Growth Strategist – You understand long sales cycles, lead nurturing, and pipeline generation in a B2B environment.
- Proven Leader – You’ve led and developed teams, managing both in-house specialists and external contractors.
- Data-Driven Decision Maker – You leverage Looker Studio, Power BI, Dreamdata, SFDC, and Google Analytics to measure, optimize, and scale performance.
- Strategic & Hands-On – You can develop high-level growth strategies and dive into execution details when needed.
- Collaborative & Agile – You thrive in cross-functional environments, aligning with Sales, Product Marketing, and Field Marketing to drive results.
This is an exciting opportunity to step into a high-impact leadership role and drive global acquisition success. If you’re ready to make an immediate difference, apply now!
Global Head of Acquisition Marketing - FTC employer: YouGov
Contact Detail:
YouGov Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head of Acquisition Marketing - FTC
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and social media marketing, especially on platforms like Google Ads and LinkedIn. This will not only help you understand the current landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Showcase your experience with data-driven decision-making by preparing specific examples of how you've used analytics tools like Looker Studio or Power BI to optimise campaigns. Being able to discuss measurable outcomes will set you apart from other candidates.
✨Tip Number 3
Network with professionals in the digital marketing space, particularly those who have experience in B2B environments. Engaging with industry peers can provide insights into best practices and may even lead to referrals for the position.
✨Tip Number 4
Prepare to discuss your leadership style and how you've successfully mentored teams in the past. Highlighting your ability to foster collaboration and drive results will resonate well with us as we look for a strong leader for this role.
We think you need these skills to ace Global Head of Acquisition Marketing - FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, particularly in PPC and social media. Use specific metrics to demonstrate your success in driving growth and managing campaigns.
Craft a Compelling Cover Letter: In your cover letter, emphasise your leadership skills and experience in managing teams. Discuss your data-driven approach and how you've successfully implemented acquisition strategies in the past.
Showcase Relevant Skills: Clearly outline your expertise in tools like Google Ads, LinkedIn Ads, and analytics platforms. Mention any experience with performance monitoring and optimisation, as this is crucial for the role.
Highlight Cross-Functional Collaboration: Provide examples of how you've worked with other departments, such as Sales and Product Marketing, to achieve common goals. This will demonstrate your ability to thrive in a collaborative environment.
How to prepare for a job interview at YouGov
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your experience with Google Ads and LinkedIn Ads in detail. Highlight specific campaigns you've led, the strategies you implemented, and the measurable results achieved. This will demonstrate your deep expertise in paid media.
✨Emphasise Data-Driven Decision Making
Since this role requires a strong focus on data, come ready to talk about how you've used tools like Looker Studio, Power BI, or Google Analytics to drive campaign performance. Share examples of how data influenced your marketing decisions and led to successful outcomes.
✨Demonstrate Leadership Skills
As a potential leader for the team, be sure to discuss your experience in mentoring and developing teams. Provide examples of how you've fostered professional growth and collaboration among team members, especially in fast-paced environments.
✨Prepare for Cross-Functional Collaboration
This role involves working closely with various departments. Be ready to share experiences where you've successfully collaborated with sales, product marketing, or external partners. Highlight how these collaborations have driven results and improved campaign effectiveness.
