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For Companies At a Glance
- Tasks: Lead global acquisition marketing strategy, focusing on PPC and paid social media campaigns.
- Company: Dynamic company seeking a performance-driven digital marketing leader.
- Benefits: Competitive salary, flexible working arrangements, and professional development opportunities.
- Why this job: Make an immediate impact in a high-stakes leadership role.
- Qualifications: Expertise in Google Ads, LinkedIn Ads, and proven team leadership experience.
- Other info: Join a fast-paced environment with opportunities for growth and collaboration.
The predicted salary is between 72000 - 108000 £ per year.
Are you a performance-driven digital marketing leader with deep expertise in search and paid media? Do you thrive in fast-paced environments and love driving measurable growth? We're looking for an Interim Head of Global Acquisition (9 month fixed term contract) to take the reins while our current leader is on maternity leave. This role will oversee all paid acquisition efforts, including PPC (Google Ads) and Social Media (Mainly LinkedIn), ensuring the team continues to execute high-performing campaigns that drive pipeline and revenue growth. The ideal candidate has a strong background in paid digital media, data-driven decision-making, and cross-functional collaboration. This is a unique opportunity to shape a high-performing acquisition strategy that fuels our pipeline and revenue across global markets.
What You'll Be Leading
- Acquisition Strategy & Leadership
- Own and execute a high-impact global acquisition strategy, focusing on PPC (Google Ads, LinkedIn, etc.) and paid social.
- Lead a talented team of PPC and social media specialists (1 PPC Manager, 1 PPC Contractor, 1 Social Media Manager, 2 Social Media Seniors, 1 Social Media Contractor).
- Oversee budget allocation and performance forecasting to ensure efficient investment across AMERS, UK, DACH, SE, and APAC.
- PPC & Paid Media Growth
- Drive a high-performing PPC strategy that fuels lead generation and pipeline acceleration.
- Continuously optimize keywords, ad copy, bidding strategies, and audience targeting to maximize ROI.
- Ensure seamless alignment between PPC and overall business goals to maintain and elevate performance.
- Social Media Performance (LinkedIn-Focused)
- Own the paid social strategy, with a strong emphasis on LinkedIn Ads, ensuring campaigns drive engagement, lead generation, and brand awareness.
- Implement a full-funnel approach (TOFU, MOFU, BOFU) to maximize conversion impact.
- Work closely with Sales, Demand Generation, and Field Marketing to align efforts for maximum impact.
- Lead and optimize the Employee Advocacy Program, providing best practices, templates, and performance benchmarks to enhance organic reach.
- Stay ahead of LinkedIn best practices, audience segmentation, and ad format innovations to keep our strategy cutting-edge.
- Performance Monitoring & Optimization
- Drive a data-driven approach to campaign performance, continuously identifying optimization opportunities.
- Oversee Dreamdata, Power BI, and Looker Studio reporting to track performance against goals.
- Improve ROI measurement & attribution, incorporating First & Last Touch tracking for LinkedIn.
- Maintain weekly & monthly reports, ensuring transparency on H2 goals and budget performance.
- Team Leadership & Cross-Functional Collaboration
- Mentor and coach the PPC and Social Media teams, fostering professional growth and strategic thinking.
- Drive collaboration across Field Marketing, Product Marketing, and external partners (LinkedIn reps, agencies).
- Optimize campaign execution processes, audience retargeting, and lead follow-up workflows for efficiency and impact.
Who You Are
- Paid Digital Marketing Expert – You bring deep expertise in Google Ads, LinkedIn Ads, and performance marketing with a track record of driving growth.
- B2B Growth Strategist – You understand long sales cycles, lead nurturing, and pipeline generation in a B2B environment.
- Proven Leader – You've led and developed teams, managing both in-house specialists and external contractors.
- Data-Driven Decision Maker – You leverage Looker Studio, Power BI, Dreamdata, SFDC, and Google Analytics to measure, optimize, and scale performance.
- Strategic & Hands-On – You can develop high-level growth strategies and dive into execution details when needed.
- Collaborative & Agile – You thrive in cross-functional environments, aligning with Sales, Product Marketing, and Field Marketing to drive results.
This is an exciting opportunity to step into a high-impact leadership role and drive global acquisition success. If you're ready to make an immediate difference, apply now.
Global Head Of Acquisition Marketing in England employer: YouGov
Contact Detail:
YouGov Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Head Of Acquisition Marketing in England
✨Tip Number 1
Network like a pro! Reach out to your connections on LinkedIn and let them know you're on the hunt for a new role. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their goals, especially in areas like PPC and social media strategies.
✨Tip Number 3
Practice your pitch! Be ready to explain how you can drive measurable growth and lead high-performing teams. Highlight your data-driven decision-making skills and past successes in acquisition marketing.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team.
We think you need these skills to ace Global Head Of Acquisition Marketing in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience with PPC and social media, especially LinkedIn Ads. We want to see how you've driven measurable growth in past roles!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share specific examples of your success in digital marketing and how you’ve led teams to achieve high-performing campaigns. Let us know why you're the perfect fit for this interim role.
Showcase Data-Driven Achievements: We love numbers! Include metrics that demonstrate your impact in previous positions. Whether it’s ROI improvements or lead generation stats, make sure we can see the results of your efforts clearly.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. We can’t wait to hear from you!
How to prepare for a job interview at YouGov
✨Know Your Numbers
As a candidate for the Global Head of Acquisition Marketing, you need to be ready to discuss specific metrics and KPIs from your previous campaigns. Brush up on your PPC performance stats, ROI figures, and any data-driven decisions you've made that led to measurable growth.
✨Showcase Your Leadership Style
This role involves leading a team, so be prepared to share examples of how you've mentored and developed talent in the past. Highlight your approach to fostering collaboration across teams, especially with Sales and Marketing, to demonstrate your ability to drive results.
✨Be Ready to Discuss Strategy
Expect questions about your acquisition strategy. Think about how you would approach PPC and paid social campaigns, particularly on platforms like Google Ads and LinkedIn. Have a few innovative ideas ready to showcase your strategic thinking and hands-on execution skills.
✨Stay Current with Trends
The digital marketing landscape is always evolving, especially on platforms like LinkedIn. Be prepared to discuss the latest trends, best practices, and innovations in paid media. Showing that you're ahead of the curve will impress interviewers and demonstrate your commitment to driving high-performing campaigns.
