At a Glance
- Tasks: Drive sales and build relationships with key clients in the media and tech sectors.
- Company: Join YouGov, a global leader in research and data analytics.
- Benefits: Enjoy competitive pay, excellent benefits, and a supportive work environment.
- Other info: Be part of a diverse team that values your unique perspective and fosters growth.
- Why this job: Make a real impact by helping shape public opinion through innovative data solutions.
- Qualifications: Experience in account management and a strong understanding of media and technology.
The predicted salary is between 60000 - 80000 £ per year.
YouGov is looking for an Account Director to join our UK account management team and significantly impact our Agencies, Digital, Media, and Technology sector. As an Account Director at YouGov, you'll be the primary client-facing commercial lead for a key group of accounts. Reporting to the Group Account Director, you'll be responsible for driving sales through cross‑selling and upselling, ultimately increasing the value of your account group year on year.
Responsibilities
- Strategic Account Growth: Develop and implement strategic account plans for each client in your territory, working closely with the Group Account Director on sales planning and forecasting.
- Commercial Leadership: Lead pricing proposals, contract, and commercial negotiations.
- Relationship Building: Build and grow strong relationships with budget holders in your account group, representing YouGov at industry events to expand your client base.
- Innovative Solutions: Proactively identify strategic and innovative uses for our data continually demonstrate the value of our solutions to clients.
- Product Expertise: Support the cross‑product proposition and strategy for the sector, confidently pitching new products and showcasing how they solve client and sector challenges, differentiating us from competitors.
- Brand Reputation: Enhance YouGov’s reputation amongst clients within the agencies, media, technology, and digital sectors.
- Collaborative Success: Partner continuously with New Business, Client Services, and Product teams to deliver seamless solutions.
Qualifications
- A strong understanding of the role of research and data across media, technology, and advertising agencies, gained through relevant experience.
- Proven experience managing large, complex stakeholder relationships.
- A business development mindset and a desire to work in a high‑growth environment.
- Familiarity with at least one sales methodology (preferably MEDPICC) and the key principles behind effective sales techniques.
Why join YouGov?
Join our global team to help us achieve our social mission: to make millions of people’s opinions heard for the benefit of our local, national, and international communities. Understanding diversity of opinion requires diversity of background. Although our global panel of millions of people worldwide powers our research, our biggest asset is our people. If our research is to be truly representative of what the world thinks, we need people from all walks of life to be part of the team to bring their perspective to the work we do.
Life at YouGov
We are driven by a set of shared values. We are fast, fearless, and innovative. We work diligently to get it right. We are guided by accuracy, ethics, and proven methodologies. We respect and trust each other, bringing these values into everything that we do. We strive to provide YouGovers with best‑in‑class benefits to support their physical, financial, and emotional wellbeing. We want our employees to have a sense of belonging and uniqueness in a supportive workplace, so they can bring their full selves to work.
Equal Opportunity Employer
As an Equal Opportunity Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity or expression, and sexual orientation), parental status, national origin, marital status, age, disability, genetic information, HIV status, political affiliation, socioeconomic background, veteran status or any other characteristic protected by law or in line with our responsibilities as a fair and ethic employer. All employment decisions are made based on occupational qualifications, merit, and business need.
Data Privacy
To find out how we collect and use your personal data when you apply for a role at YouGov, please read our privacy notice at https://jobs.yougov.com/privacy.
Account Director employer: YouGov
YouGov is an exceptional employer that champions a culture of innovation and collaboration, making it an ideal place for Account Managers looking to thrive in the Financial Services sector. With opportunities to work alongside leading UK and global brands, employees benefit from a dynamic environment that fosters professional growth and development, while also being part of a diverse team committed to ethical practices and equal opportunity. The company's focus on data-driven solutions ensures that you will be at the forefront of industry advancements, enhancing both your career and the value you bring to clients.
StudySmarter Expert Advice🤫
We think this is how you could land Account Director
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for YouGov and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like YouGov are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with YouGov on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at YouGov. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Account Director
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit YouGov. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of YouGov:Show us that you’ve done your homework! In your application, briefly mention what you admire about YouGov’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at YouGov
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at YouGov will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At YouGov, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
