At a Glance
- Tasks: Lead and evolve YouGov's global visual identity across all channels.
- Company: Join a dynamic team at YouGov, a leader in market research.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and excellence.
- Why this job: Shape a brand's visual story and make a global impact.
- Qualifications: Experience in leading creative teams and developing brand frameworks.
The predicted salary is between 60000 - 80000 £ per year.
YouGov is seeking a strategic and creative Visual Brand Lead to shape and evolve our global visual identity. This role will ensure our brand is expressed consistently, creatively, and effectively across every touchpoint, strengthening YouGov's market position and global reputation. Working closely with Brand Marketing and cross‑functional teams, you will translate brand strategy into compelling visual systems, creative campaigns, and scalable design frameworks. You’ll lead a global team of designers, champion creative excellence, and drive innovation in how our brand comes to life across digital, social, campaigns, video, and internal communications.
Responsibilities
- Brand & Creative Leadership – Own and evolve YouGov's global visual identity, ensuring consistency and excellence across all channels and markets. Develop and maintain brand guidelines, design systems, templates, and creative assets. Translate brand strategy, messaging, and positioning into compelling visual frameworks and creative concepts. Define and lead YouGov's visual approach to video, motion design, and social‑first content.
- Strategic Partnership – Partner closely with Brand Marketing, Product Marketing, Content, and Regional Marketing teams to ensure visual identity supports business objectives. Use brand performance insights and market trends to inform creative direction and brand evolution. Ensure creative output reinforces YouGov's positioning and differentiates the brand in a competitive landscape.
- Team Leadership & Collaboration – Lead, mentor, and develop a global team of graphic and motion designers. Provide creative direction for major brand campaigns and strategic initiatives. Build strong relationships with stakeholders across marketing, digital, social, and web teams. Manage external agencies, freelancers, and creative partners where required.
- Brand Governance & Operations – Champion brand consistency across all markets and touchpoints. Deliver training and guidance to teams on brand application and visual best practices. Drive operational excellence through scalable design systems, automation, and AI‑enabled creative tools. Continuously improve creative workflows, processes, and production efficiency.
Qualifications
- Proven experience leading creative or brand design teams in a fast‑paced environment.
- Strong background in visual identity systems, brand governance, and creative direction.
- Experience developing and implementing global brand frameworks across multiple markets.
- Strong understanding of how visual identity supports broader brand strategy and positioning.
- Deep knowledge of video production, motion design, and social‑first creative.
- Exceptional stakeholder management and cross‑functional collaboration skills.
- Ability to translate strategic concepts into impactful visual experiences.
Visual Brand Lead in London employer: YouGov plc
YouGov is an exceptional employer that fosters a dynamic and inclusive work culture, where creativity and innovation thrive. As a Visual Brand Lead, you will have the opportunity to lead a global team, shaping the brand's visual identity while collaborating with diverse teams across the organisation. With a strong commitment to employee growth and development, YouGov offers a supportive environment that encourages professional advancement and the exploration of new ideas.
