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- Tasks: Lead creative marketing initiatives and coordinate impactful campaigns for a sustainable future.
- Company: Join You. Smart. Thing., a leader in travel demand management focused on sustainability.
- Benefits: Enjoy a competitive salary, profit-sharing bonus, flexible working, and personal development support.
- Why this job: Make a real difference in promoting sustainability while enhancing visitor experiences at live events.
- Qualifications: 2+ years of marketing experience, strong communication skills, and a passion for the environment.
- Other info: Dynamic role with opportunities for growth across Europe, North America, and Australia.
The predicted salary is between 28800 - 48000 £ per year.
Can you help us promote a sustainable future? Join our dynamic team and drive impactful initiatives while supporting your commercial colleagues in a diverse, live events focused marketing role. Our marketing strategy aims to balance creative flare and detail-oriented administration to communicate the ‘You. Smart. Thing.’ (YST) value proposition through impactful engagements and activations across a range of markets and live events sectors.
In turn, the Marketing Manager role necessitates coordination across a range of tools and disciplines: from image creation and video editing, to WordPress and social media management, campaign coordination and CRM. As YST’s Marketing Manager you will apply your creativity, people skills, and natural cross-platform communications ability as an extension of our commercial team. You’ll lead coordination of YSTs direct and indirect marketing channels, including key trade events and strategic marketing relationships, monitoring effectiveness and lead attribution.
About You. Smart. Thing. Who? ‘You. Smart. Thing.’ (YST) is the leading travel demand management platform for destinations, venues, and live events. What? Our map-based travel assistant service enhances visitor experience & increases revenues whilst reducing the disproportionate carbon footprint created by travel. Why? A 30% cut in transport carbon emissions by 2030 equals about 16% of required atmospheric decarbonisation for climate stability. It’s a crucial step we can take now. How? YST helps organisations achieve sustainability ROI by providing personalised low‑carbon travel plans for visitors that incentivise behaviour change. Which? Live events account for as much as 80% of transit‑based emissions. This is why we focus on the sports, music, cultural, conference, and hospitality sectors. When? Summer 2025. Whilst our approach is measured, there is a sense of urgency about helping our clients accelerate their journey towards net zero and beyond. Where? Our platform and founding relationships were developed in the UK. We’re operational in Europe, North America, and Australia with roles available in each market.
More About the Role
- Coordinate marketing strategies and campaigns
- Organise marketing collateral, document and digital asset management
- Oversee social media account management and content curation
- Coordinate marketing events, both virtual and in-person
- Conduct market research and analyse trends to inform marketing strategies
- Prepare and distribute marketing materials, such as PDFs and newsletters
- Monitor and report on the effectiveness of marketing campaigns
- Maintain the marketing database and ensure data accuracy
- Collaborate with external vendors, partners, and agencies
£40k pa (subject to experience) Annual profit‑share‑based bonus scheme Flexible working from home and shared workspace Personal and career development support
About You Experience, Skills & Qualifications
- At least 2 years of relevant workplace experience
- Degree qualification or equivalent.
- Excellent written, verbal communication, and numeracy skills
- Tech savvy (we use Microsoft Office 365 on Macs), and a whizz with content creation and management platform
- Experience with HubSpot CRM (or similar)
- Demonstrable passion for environmental sustainability
How to apply: In the first instance please send your CV and a covering email explaining why you are interested in and suitable for this position to hello@yousmartthing.com Please mark the subject of your email ‘YST MM Application’.
Marketing Manager employer: You. Smart. Thing. Limited
Contact Detail:
You. Smart. Thing. Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Marketing Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to chat with hiring managers, share your ideas for marketing campaigns or initiatives that align with YST's mission. This will demonstrate your passion and fit for the role.
✨Tip Number 3
Be prepared for interviews! Research YST’s values and recent projects, and think about how your skills can contribute to their goals. Tailor your responses to highlight your experience in live events and sustainability.
✨Tip Number 4
Apply directly through our website! We love seeing genuine interest, so make sure to follow the application instructions carefully. A personal touch goes a long way in making your application stand out.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Craft a Compelling CV: Your CV is your first impression, so make it count! Highlight your relevant experience in marketing, especially any roles that involved live events or sustainability initiatives. Tailor it to showcase how your skills align with our mission at YST.
Write a Personal Covering Email: In your covering email, let us know why you’re excited about the Marketing Manager role. Share your passion for environmental sustainability and how you can contribute to our goals. Keep it friendly and professional!
Showcase Your Creativity: Since we value creativity, don’t hesitate to include examples of your past work. Whether it’s a campaign you led or content you created, show us how you can bring that creative flair to YST’s marketing strategies.
Follow Application Instructions: Make sure to follow our application instructions carefully. Send your CV and covering email to hello@yousmartthing.com with the subject line ‘YST MM Application’. We only accept direct applications, so no recruitment agencies, please!
How to prepare for a job interview at You. Smart. Thing. Limited
✨Know Your Stuff
Before the interview, dive deep into YST's mission and values. Understand how their marketing strategies align with sustainability. This will not only show your genuine interest but also help you articulate how your skills can contribute to their goals.
✨Showcase Your Creativity
Prepare examples of past marketing campaigns you've worked on, especially those that involved live events or sustainability. Be ready to discuss your creative process and how you measure success. This is your chance to shine!
✨Be Tech-Savvy
Familiarise yourself with the tools mentioned in the job description, like HubSpot CRM and social media management platforms. If you have experience with Microsoft Office 365, be prepared to discuss how you've used it effectively in previous roles.
✨Ask Insightful Questions
Prepare thoughtful questions about YST's current marketing initiatives and future plans. This shows you're not just interested in the role, but also in contributing to the company's vision for a sustainable future.
