At a Glance
- Tasks: Lead creative marketing initiatives and coordinate impactful campaigns for live events.
- Company: Join You. Smart. Thing., a leader in sustainable travel demand management.
- Benefits: Competitive salary, flexible working, profit-sharing bonus, and career development support.
- Other info: Dynamic role with opportunities across Europe, North America, and Australia.
- Why this job: Make a real difference in sustainability while enhancing visitor experiences at live events.
- Qualifications: 2+ years of marketing experience and a passion for environmental sustainability.
The predicted salary is between 38000 - 42000 £ per year.
Join our dynamic team and drive impactful initiatives while supporting your commercial colleagues in a diverse, live events focused marketing role. Our marketing strategy aims to balance creative flare and detail-oriented administration to communicate the ‘You. Smart. Thing.’ (YST) value proposition through impactful engagements and activations across a range of markets and live events sectors.
The Marketing Manager role necessitates coordination across a range of tools and disciplines: from image creation and video editing, to WordPress and social media management, campaign coordination and CRM. As YST’s Marketing Manager you will apply your creativity, people skills, and natural cross-platform communications ability as an extension of our commercial team. You’ll lead coordination of YST's direct and indirect marketing channels, including key trade events and strategic marketing relationships, monitoring effectiveness and lead attribution.
‘You. Smart. Thing.’ (YST) is the leading travel demand management platform for destinations, venues, and live events. Our map-based travel assistant service enhances visitor experience and increases revenues whilst reducing the disproportionate carbon footprint created by travel. A 30% cut in transport carbon emissions by 2030 equals about 16% of required atmospheric decarbonisation for climate stability. It’s a crucial step we can take now. YST helps organisations achieve sustainability ROI by providing personalised low‑carbon travel plans for visitors that incentivise behaviour change. Live events account for as much as 80% of transit-based emissions. This is why we focus on the sports, music, cultural, conference, and hospitality sectors.
Whilst our approach is measured, there is a sense of urgency about helping our clients accelerate their journey towards net zero and beyond. Our platform and founding relationships were developed in the UK. We’re operational in Europe, North America, and Australia with roles available in each market.
Key Responsibilities- Coordinate marketing strategies and campaigns
- Organise marketing collateral, document and digital asset management
- Oversee social media account management and content curation
- Coordinate marketing events, both virtual and in-person
- Conduct market research and analyse trends to inform marketing strategies
- Prepare and distribute marketing materials, such as PDFs and newsletters
- Monitor and report on the effectiveness of marketing campaigns
- Maintain the marketing database and ensure data accuracy
- Collaborate with external vendors, partners, and agencies
- ~£40k pa (subject to experience)
- Pension, private healthcare
- Annual profit‑share‑based bonus scheme
- Employee share option scheme
- Flexible working from home and shared workspace
- Personal and career development support
- At least 2 years of relevant workplace experience
- Degree qualification or equivalent
- Excellent written, verbal communication, and numeracy skills
- Tech savvy (we use Microsoft Office 365 on Macs), and a whizz with content creation and management platform
- Experience with HubSpot CRM (or similar)
- Demonstrable passion for environmental sustainability
In the first instance please send your CV and a covering email explaining why you are interested in and suitable for this position to: hello@yousmartthing.com. Please mark the subject of your email ‘YST MM Application’.
Marketing Manager in Birmingham employer: You. Smart. Thing. Limited
At You. Smart. Thing., we pride ourselves on being an exceptional employer that champions creativity and sustainability in the marketing sector. Our collaborative work culture fosters personal and professional growth, offering flexible working arrangements and a comprehensive benefits package, including profit-sharing and employee share options. Join us in making a meaningful impact on the environment while advancing your career in a dynamic and supportive team environment.
Contact Details:
You. Smart. Thing. Limited Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who have experience with live events. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best marketing campaigns, social media content, and any cool projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like YST, and express your interest in working with them. Sometimes, the best opportunities are created rather than found.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your finger on the pulse of marketing and sustainability. This knowledge will not only help in interviews but also show your passion for the field.
We think you need these skills to ace Marketing Manager in Birmingham
Some tips for your application 🫡
Show Your Passion for Sustainability:Make sure to highlight your enthusiasm for environmental sustainability in your application. We love candidates who share our commitment to reducing carbon footprints and promoting eco-friendly practices.
Tailor Your CV and Covering Email:Don’t just send a generic CV! Tailor it to reflect the skills and experiences that align with the Marketing Manager role. Use the job description as a guide to showcase how you fit into our dynamic team.
Be Creative in Your Approach:Since this role involves creativity, don’t hesitate to let your personality shine through in your application. Whether it’s your CV design or the way you express your ideas, we appreciate a bit of flair!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications better and ensures you’re considered for the role without any hiccups.
How to prepare for a job interview at You. Smart. Thing. Limited
✨Know Your Stuff
Before the interview, dive deep into YST's mission and values. Understand their focus on sustainability and how they aim to reduce carbon emissions in the travel sector. This knowledge will help you connect your experience with their goals during the conversation.
✨Showcase Your Creativity
As a Marketing Manager, creativity is key! Prepare examples of past campaigns you've led or contributed to, especially those that involved live events or innovative marketing strategies. Be ready to discuss how you can bring fresh ideas to YST's marketing initiatives.
✨Be Data-Driven
YST values effectiveness and lead attribution, so come prepared with insights from your previous roles. Discuss how you've monitored campaign performance and used data to inform your marketing strategies. This will demonstrate your analytical skills and attention to detail.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about YST's current marketing strategies, upcoming events, or their approach to sustainability. This shows your genuine interest in the role and helps you assess if it's the right fit for you.
