At a Glance
- Tasks: Lead B2B marketing efforts and drive lead generation strategies.
- Company: Dynamic content-led business in Leeds with a fast-paced environment.
- Benefits: Competitive salary, 28 days holiday, flexible hybrid working after probation.
- Other info: Opportunity to build the marketing function from the ground up.
- Why this job: Make a real impact on business growth and marketing performance.
- Qualifications: 5+ years in B2B marketing with strong digital skills.
The predicted salary is between 36000 - 44000 £ per year.
We’re looking for a B2B Marketing Manager to join our team in Leeds. This senior hands-on role involves setting up and leading lead generation activities, taking ownership of B2B marketing performance, and building the function from the ground up.
Key Information
- Salary: Competitive
- Base: Leeds city centre, with flexible hybrid working after a successful probation period
- Holiday: 28 days, plus bank holidays and your birthday
Qualifications
- At least 5 years of full-time experience in a B2B marketing role
- Strong experience building and delivering demand generation activity
- Clear evidence of using digital marketing (SEO, PPC, email or content) to drive leads and sales
- Ability to create strategy and then execute it hands-on
- Strong written communication and attention to detail
- Confidence working closely with commercial teams and leadership
- A commercially minded approach focused on qualified leads and revenue impact rather than vanity metrics
- Good judgement, initiative and the ability to improve systems, messaging and performance over time
Why this role is different
This is not a traditional B2B marketing manager role. You’ll be joining a content-led business where pace is fast, expectations are high and marketing must make a clear commercial impact. You’ll build structure, improve lead generation, take ownership of performance and work closely with sales.
Responsibilities
- Build and execute a lead generation strategy to support business growth
- Improve digital presence across website, email and other owned channels
- Create high-quality written content, campaign assets and sales collateral
- Use data to test, refine and improve marketing tactics and performance
- Support business development with better messaging, materials and funnel thinking
- Analyse and report on marketing effectiveness to leadership
- Research prospects, markets and content opportunities thoroughly
- Build relationships and strengthen the B2B marketing function
- Take ownership of how marketing contributes to pipeline and revenue
B2B marketing manager in Leeds employer: You Platforms (Leeds) Ltd
Join a dynamic and innovative team in Leeds as a B2B Marketing Manager, where you'll have the opportunity to shape the marketing function from the ground up. With a competitive salary, 28 days of holiday plus bank holidays, and a flexible hybrid working model after probation, we prioritise work-life balance and employee well-being. Our fast-paced, content-led environment fosters professional growth and encourages you to make a tangible impact on business performance, making this an excellent place for ambitious marketers looking to thrive.
