At a Glance
- Tasks: Lead impactful marketing strategies and create memorable events across EMEA.
- Company: Join Yotpo, a leader in AI-powered eCommerce solutions.
- Benefits: Flexible work environment, diverse team, and opportunities for growth.
- Other info: Embrace diversity and be part of an inclusive workplace.
- Why this job: Make a real impact in the eCommerce space while building community.
- Qualifications: 4+ years in B2B marketing, event management, and strong communication skills.
The predicted salary is between 56700 - 69300 £ per year.
Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.
We're looking for a Marketing Manager, EMEA to lead high-impact marketing across the region. You'll build the strategy and bring it to life through integrated campaigns, memorable events, and creative partner programs that generate demand, strengthen our brand, and help accelerate revenue. This is a visible, influential role for someone who enjoys bringing people together- whether that means launching a full-funnel campaign, creating a must-attend industry event, activating a strategic technology partner, or helping Sales turn market excitement into pipeline.
You'll report to the VP of Demand Generation and work closely with teams across Sales, Partnerships, Product Marketing, Brand, Customer Success, and Marketing Operations. The ideal candidate combines strategic thinking with hands-on execution, commercial instinct, creative energy, and a natural ability to get people excited about what's possible.
What You'll Do
- Own the EMEA marketing strategy. Develop and execute an ambitious regional marketing plan that builds Yotpo's presence, engages priority audiences, and drives qualified pipeline across key EMEA markets.
- Create events people genuinely want to attend. Lead Yotpo-hosted events, executive dinners, roundtables, customer gatherings, trade shows, and industry conferences- from concept and audience strategy through promotion, execution, and follow-up.
- Make partnerships a growth engine. Work closely with strategic technology partners, agencies, platforms, and ecosystem leaders to create joint campaigns, co-hosted events, content, webinars, and other high-impact activations.
- Drive integrated demand-generation campaigns. Build full-funnel programs that connect digital campaigns, content, events, partners, and Sales activation—from top-of-funnel awareness through conversion and pipeline creation.
- Own execution from big idea to business result. Manage campaigns and programs from brief through launch, follow-up, and analysis.
- Measure what matters. Track and optimize program performance across registrations, attendance, engagement, MQLs, opportunities, pipeline, ACV, and ROI.
- Become a trusted market expert. Build a deep understanding of Yotpo's products, customers, competitors, buyer personas, partners, and regional market dynamics.
About You
- You're a commercially minded marketer who knows how to create energy in a market and translate that energy into measurable growth.
- You can see the big picture, build a clear plan, and then roll up your sleeves to make it happen.
- You love bringing people together. You understand that the best events and partnerships aren't one-off activities; they're opportunities to create community, deepen relationships, and unlock revenue.
- You're an excellent communicator who can align different teams, influence senior stakeholders, and make collaboration feel natural.
- You're highly organized and calm under pressure. You can manage multiple campaigns, partners, vendors, and deadlines without losing sight of the experience you're creating.
- You combine creativity with data. You're excited by fresh ideas—and equally interested in understanding whether they worked.
- You take ownership. When something needs to happen, you find the path forward and bring others with you.
What You'll Bring
- 4+ years of B2B marketing experience, ideally within SaaS, technology, or eCommerce.
- Experience building and executing regional, field, or demand-generation strategies.
- A strong track record of delivering successful events, from intimate executive experiences to larger industry conferences.
- Experience developing co-marketing programs with strategic partners, agencies, platforms, or technology providers.
- A solid understanding of B2B sales funnels, integrated campaigns, content marketing, and account-based marketing.
- Hands-on HubSpot experience, including email creation, audience segmentation, automation, and campaign management.
- Strong cross-functional project-management skills in a fast-moving, international environment.
- Familiarity with Salesforce and the broader marketing technology ecosystem.
- Confidence using performance data to evaluate programs, communicate impact, and make investment decisions.
- The flexibility to travel across EMEA for events, partner activations, and key industry moments.
- Valid UK work authorization.
Yotpo is for everyone, and we're committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.
Marketing Manager, EMEA in London employer: Yotpo
At Yotpo, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. As a Team Lead Partner Manager, you will benefit from our commitment to employee growth through individualized career development, generous PTO, and wellness initiatives, all while working in a hybrid model that promotes work-life balance. Join us in the vibrant EMEA region, where your strategic insights will drive meaningful partnerships and contribute to our innovative eCommerce solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager, EMEA in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Yotpo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Yotpo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Yotpo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Yotpo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager, EMEA in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Yotpo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Yotpo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Yotpo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Yotpo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Yotpo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Yotpo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
