At a Glance
- Tasks: Lead impactful marketing strategies and create unforgettable events across EMEA.
- Company: Join Yotpo, a leader in eCommerce trust and loyalty solutions.
- Benefits: Remote work, competitive salary, and a diverse, inclusive culture.
- Other info: Be part of a dynamic team that values creativity and collaboration.
- Why this job: Make a real impact by connecting brands and customers through innovative marketing.
- Qualifications: 4+ years in B2B marketing, event management, and strong project management skills.
The predicted salary is between 59400 - 72600 £ per year.
Yotpo is leading the next era of trust and loyalty in eCommerce. With AI-powered Reviews and Loyalty solutions, we help brands turn browsers into customers and customers into advocates. Through deep integrations across the eCommerce ecosystem and the trust of over 30,000 global brands, Yotpo delivers seamless omnichannel experiences that increase conversion, strengthen customer relationships, and drive profitable, long-term growth.
We're looking for a Marketing Manager, EMEA to lead high-impact marketing across the region. You'll build the strategy and bring it to life through integrated campaigns, memorable events, and creative partner programs that generate demand, strengthen our brand, and help accelerate revenue. This is a visible, influential role for someone who enjoys bringing people together- whether that means launching a full-funnel campaign, creating a must-attend industry event, activating a strategic technology partner, or helping Sales turn market excitement into pipeline.
You'll report to the VP of Demand Generation and work closely with teams across Sales, Partnerships, Product Marketing, Brand, Customer Success, and Marketing Operations. The ideal candidate combines strategic thinking with hands-on execution, commercial instinct, creative energy, and a natural ability to get people excited about what's possible.
What You'll Do
- Own the EMEA marketing strategy. Develop and execute an ambitious regional marketing plan that builds Yotpo's presence, engages priority audiences, and drives qualified pipeline across key EMEA markets.
- Create events people genuinely want to attend. Lead Yotpo-hosted events, executive dinners, roundtables, customer gatherings, trade shows, and industry conferences- from concept and audience strategy through promotion, execution, and follow-up.
- Make partnerships a growth engine. Work closely with strategic technology partners, agencies, platforms, and ecosystem leaders to create joint campaigns, co-hosted events, content, webinars, and other high-impact activations.
- Drive integrated demand-generation campaigns. Build full-funnel programs that connect digital campaigns, content, events, partners, and Sales activation—from top-of-funnel awareness through conversion and pipeline creation.
- Own execution from big idea to business result. Manage campaigns and programs from brief through launch, follow-up, and analysis.
- Measure what matters. Track and optimize program performance across registrations, attendance, engagement, MQLs, opportunities, pipeline, ACV, and ROI.
- Become a trusted market expert. Build a deep understanding of Yotpo's products, customers, competitors, buyer personas, partners, and regional market dynamics.
About You
- You're a commercially minded marketer who knows how to create energy in a market and translate that energy into measurable growth.
- You can see the big picture, build a clear plan, and then roll up your sleeves to make it happen.
- You love bringing people together.
- You're an excellent communicator who can align different teams, influence senior stakeholders, and make collaboration feel natural.
- You're highly organized and calm under pressure.
- You combine creativity with data.
- You take ownership.
What You'll Bring
- 4+ years of B2B marketing experience, ideally within SaaS, technology, or eCommerce.
- Experience building and executing regional, field, or demand-generation strategies.
- A strong track record of delivering successful events, from intimate executive experiences to larger industry conferences.
- Experience developing co-marketing programs with strategic partners, agencies, platforms, or technology providers.
- A solid understanding of B2B sales funnels, integrated campaigns, content marketing, and account-based marketing.
- Hands-on HubSpot experience, including email creation, audience segmentation, automation, and campaign management.
- Strong cross-functional project-management skills in a fast-moving, international environment.
- Familiarity with Salesforce and the broader marketing technology ecosystem.
- Confidence using performance data to evaluate programs, communicate impact, and make investment decisions.
- The flexibility to travel across EMEA for events, partner activations, and key industry moments.
- Valid UK work authorization.
Yotpo is for everyone, and we're committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.
Marketing Director - Events (Remote) in London employer: Yotpo
Yotpo is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in their roles. With a strong focus on professional growth, Yotpo offers ample opportunities for career advancement and encourages creativity and collaboration across teams. Working remotely allows for flexibility while being part of a global company that values diverse perspectives and champions anti-racist initiatives, making it a meaningful place to contribute to the future of eCommerce.
