At a Glance
- Tasks: Lead revenue growth and P&L management for a global consumer brand.
- Company: Join a dynamic team at Yoto, a leader in children's audio entertainment.
- Benefits: Competitive salary, leadership role, and the chance to shape a global brand.
- Other info: 6-9 month fixed-term contract with opportunities for professional development.
- Why this job: Make a real impact on a growing business while leading a talented team.
- Qualifications: Proven track record in revenue growth and performance marketing expertise.
The predicted salary is between 80000 - 100000 £ per year.
Requirements
- Proven track record of delivering revenue growth in a consumer business, ideally across multiple geographies
- Experience owning a P&L, allocating budget across multiple channels and markets
- Deep knowledge of performance marketing — acquisition and retention — including fluency with the metrics that matter (CAC, LTV, ROAS, AOV)
- Experience building a consumer brand which is relevant and compelling across multiple global markets
- Experience leading large, multi-disciplinary teams, including in-market or regional teams
- Comfort operating in a scaling business
- A track record of building a high performing team
- Strong communication and influencing skills — you will be a key voice on the SLT and a visible leader internally and externally
- Experience in children’s consumer goods or audio/entertainment categories is a plus, but not a prerequisite
- Strong commercial problem-solving and a genuine curiosity about how consumers make decisions matter the most
What the job involves
The VP Growth is a senior leadership role with full accountability for revenue delivery and P&L management to contribution margin level. It is a broad, commercially-oriented role which spans the full range of sales and marketing activity. It requires someone who blends strategy and execution, and who is excited by the opportunity of building a global consumer business. The role sits on the Senior Leadership Team and reports directly to the CEO, leading a large team.
Outside of the Growth function, you will work closely with the Product, Finance, and Operations teams. This role is a fixed-term maternity cover contract for 6-9 months. You will own Yoto’s global revenue number and own the P&L. That means having a clear view of CAC, LTV, AOV, and attach rates across every channel and market — and making informed investment decisions to drive profitable growth.
You will lead the full growth function, which includes:
- Performance marketing — acquisition and retention
- Brand marketing & creative studio
- Product marketing
- Communications and advocacy
- ECommerce
- Marketplace
- Retail
You will lead Yoto’s in-market teams, which are responsible for creating the growth strategy for each market and executing marketing plans and B2B sales. These teams sit close to the customer; your role is to ensure they have the strategy, tools, and support to convert that into meaningful revenue growth.
Vice President Growth (6 - 9 month FTC) employer: Yoto
At Yoto, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to make a significant impact in the consumer goods sector. Our commitment to employee growth is evident through our supportive environment, where you will have the opportunity to lead a talented team and drive global revenue strategies while collaborating closely with cross-functional departments. Located in a vibrant area, we offer unique advantages such as flexible working arrangements and a focus on innovation, making Yoto an ideal place for passionate professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President Growth (6 - 9 month FTC)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a VP Growth role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by diving deep into the company’s growth strategies. Familiarise yourself with their performance metrics like CAC and LTV, and come armed with ideas on how you can drive revenue growth. Show them you mean business!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and expertise. Use our website to find roles that excite you and match your skills. Tailor your approach to each opportunity for maximum impact!
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way in keeping you top of mind. Share any additional thoughts you have about the role or how you can contribute to their growth strategy.
We think you need these skills to ace Vice President Growth (6 - 9 month FTC)
Some tips for your application 🫡
Show Off Your Achievements:When you're writing your application, make sure to highlight your proven track record in delivering revenue growth. Use specific examples that demonstrate your experience with P&L management and performance marketing metrics like CAC and LTV. We want to see how you've made a real impact!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background with what we’re looking for at StudySmarter.
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Make sure you communicate your ideas effectively, as strong communication skills are key for this role!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Yoto
✨Know Your Numbers
Make sure you’re fluent in the key metrics like CAC, LTV, and ROAS. Be ready to discuss how you've used these metrics to drive revenue growth in previous roles. This shows you understand the financial side of the business and can make informed decisions.
✨Showcase Your Leadership Style
Prepare examples that highlight your experience leading large, multi-disciplinary teams. Talk about how you’ve built high-performing teams and fostered collaboration across different markets. This will demonstrate your ability to lead effectively in a scaling business.
✨Demonstrate Strategic Thinking
Be ready to discuss how you blend strategy with execution. Share specific instances where you’ve developed and implemented growth strategies that have successfully driven revenue. This will show that you can think big while also getting things done.
✨Connect with the Brand
If you have experience in children’s consumer goods or audio/entertainment, bring that up! Even if you don’t, show genuine curiosity about the brand and its consumers. Discuss how you would approach building a compelling brand across global markets.
