UGC Manager (6 month Fixed-Term Contract)

Requirements

• 2–4+ years in a UGC, influencer, or creator management role, with a clear track record of managing creators for paid media - not just organic social.
• Hands‑on experience with Twirl, Aspire, Grin, or equivalent creator platforms, and confidence running direct outreach in parallel.
• Experience reviewing and QC‑ing raw video content against a brief - you know what good footage looks like and can give specific direction when it isn't.
• Exposure to a performance marketing environment - you understand that UGC is a creative input, not a brand awareness play.
• Highly organised and detail‑oriented - you track everything, miss nothing, and can manage multiple active creator relationships without dropping a thread.
• Strong communicator - you write clear briefs, give precise feedback, and manage creator expectations without friction.
• Operationally minded - you think in systems and processes, and you're always looking for ways to make the pipeline faster and more reliable.
• Commercially aware - you understand that the quality of your handoffs directly affects ad performance, and you take that seriously.
• Comfortable with pace - Yoto moves fast. The brief cadence is weekly. You thrive in that environment, not just cope with it.

What the job involves

• You’ll work closely with the Creative Strategist - briefing directly from their templates - and hand off clean, usable footage to the Content Creator for editing and production.
• The measure of success is simple: the team always has what it needs, when it needs it, without chasing.

Creator Sourcing & Vetting

• Manage and optimise Yoto's presence on UGC creator platforms (e.g Aspire, Twirl, Grin etc.) to maintain a consistent inbound supply of relevant creator talent.
• Run targeted direct outreach either to our existing Yoto community or proactively sourcing creators who match specific briefs, audiences, or content styles not covered by platform supply.
• Vet all prospective creators against defined criteria: content quality, audience fit, communication reliability, and alignment with Yoto's brand and values.
• Build category-based shortlists so the team can move from brief to creator assignment within 24 hours when needed.

Creator Briefing

• Brief creators directly using templates and frameworks developed by the Creative Strategist.
• Ensure every creator understands the hook, the format, the technical specs, and the deliverable before a single frame is shot.
• Manage the brief-to-delivery timeline for each creator, flagging delays early and keeping production on schedule.
• Be the single point of contact for creators throughout the production process - responsive, clear, and professional.

Raw Footage QC

• Review all incoming raw footage before it reaches the Content Creator - checking against the brief, assessing technical quality (lighting, audio, framing, stability), and flagging anything that doesn't meet the bar.
• Provide specific, actionable reshoots requests when footage misses the mark - not vague feedback, but frame-level direction.
• Maintain a clear handoff process so the Content Creator receives only footage that's ready to edit, with relevant context attached.

Creator Relationship Management

• Build genuine, ongoing relationships with top-performing creators - nurturing a core roster who understand the brand, deliver consistently, and can be briefed at short notice.
• Track creator performance over time: delivery rate, footage quality, hook performance post-production, and overall reliability.
• Manage contracts, rates, and usage rights in line with agreed parameters, escalating any non-standard requests appropriately.
• Identify and off‑board underperforming creators proactively, keeping the roster clean and actionable.

Creator Roster Health

• Maintain a categorised, up-to-date creator roster - segmented by content type, demographic, platform, and past performance - so the right creator for any brief is always findable.
• Monitor pipeline health weekly: how many creators are active, how many are in production, what's in the queue, and where the gaps are.
• Proactively recruit into the roster before it's needed - anticipating seasonal demand, new product launches, or testing volume spikes.