Senior Product Designer (Core App)

We’re looking for Senior Product Designers to join our Product Design team, helping shape how families discover, set up, and enjoy Yoto every day, across software and hardware experiences.

About Yoto

Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. Our catalogue inspires creative play and learning with 1,000+ titles from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots. We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio – and we would like you to help us achieve it!

Yoto’s Product Design Team

The Product Design team at Yoto shapes how families experience our audio players and the digital ecosystem around them. As a Senior Product Designer on the Core App team, you’ll take ownership of the integrity of our iOS and Android apps, working horizontally across our mission‑driven product teams to ensure Yoto delivers a coherent, performant and delightful experience for families. You’ll partner closely with Product, Engineering, Research and Brand teams to turn ambiguous problems into clear, well‑crafted solutions. This role is hands‑on, with a strong focus on delivering high‑quality design work while collaborating effectively across disciplines. Our work spans some of the most important moments in a family’s journey – from first‑time setup and early engagement, to everyday listening, creation and content discovery. Your work will help ensure these experiences feel simple, magical and deeply considered.

What you’ll be doing

• Own and champion the quality and integrity of Yoto’s iOS and Android apps.
• Work as a horizontal partner to multiple product teams, enabling them to execute on new features at the highest level of craft, consistency and efficiency.
• Steward the design principles, patterns and interaction language that make the effort of different teams add up to one coherent experience.
• Drive cross‑cutting work – micro‑interactions, animation, perceived performance – that elevates the experience for families across the whole app.
• Own design for complex, high‑impact initiatives within the app, from early discovery through to shipped outcomes, with clear links to customer behaviour and business impact.
• Work closely with Product, Engineering and Hardware to design within real‑world constraints, making pragmatic trade‑offs without compromising quality.
• Use research and real‑world observation (e.g. at home, during routines) to understand how families interact with Yoto and turn insights into meaningful improvements.
• Align stakeholders across product, hardware, marketing and brand, bringing clarity where priorities or opinions differ.
• Make confident decisions in ambiguity, balancing user needs, technical constraints and business goals to move work forward.
• Communicate your work clearly and persuasively, using storytelling and artefacts to build alignment.
• Contribute to critique and team discussions, helping raise the bar for quality and execution.

What you’ll bring

• A portfolio showing end‑to‑end ownership of complex product work, from discovery to shipped solutions and the impact on users and the business.
• A deep understanding of native app platform conventions and what makes a mobile app feel coherent, performant and delightful.
• A high bar for craft, and a track record of raising the quality bar – not just owning features, but leveraging principles, systems and partnerships to elevate the work of others.
• Experience working in ambiguous or evolving problem spaces, with the ability to frame problems and drive to clear outcomes.
• Ability to simplify complex or technical problems into intuitive experiences (especially in key moments such as first‑time use, setup or core journeys).
• Strong collaboration with cross‑functional partners (Product, Engineering and ideally Hardware or Brand), influencing decisions beyond design.
• Invest in the design team itself – you show up as a strong peer, partner and advocate, and are at your best designing alongside others.
• Clear communication skills, able to articulate rationale, trade‑offs and decisions in a way that builds trust and alignment.

• Experience designing for connected products, hardware‑adjacent experiences or ecosystems spanning physical and digital interactions.
• Experience working on consumer products used daily by families or children.
• Experience working on onboarding, setup or early lifecycle journeys where clarity and ease of use are critical.

Salary £75,000 – £85,000 based on experience.

What you can expect from Yoto

• Flexibility: Hybrid working – expectation of 1 day a week in the London office, with the option to work from elsewhere for up to 6 weeks a year. Summer Hours policy for June – August.
• Financial: Income Protection coverage, long‑term sickness pay, life assurance, workplace pension up to 3% employer contribution, referral bonus scheme.
• Health & Wellness: Private medical insurance via Aviva, wellbeing allowance for memberships or therapy, 24/7 EAP, dental advice, bike‑to‑work scheme.
• Time Off: 25 days of holiday plus bank holidays, birthday off, extra days based on tenure, up to 3 months unpaid sabbatical after 4 years.
• Family Friendly: Enhanced maternity, paternity, adoption, fertility, pregnancy loss, carers leave, workplace nursery support.
• People & Planet: Up to 2 volunteer days a year, book allowance up to £50.
• Fun Perks: Yoto player and starter pack, company socials, annual YotoFest.

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re committed to building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We’re committed to fostering a safe, diverse and inclusive environment where all individuals, regardless of background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‑monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected and appreciated. We don’t just embrace differences – we celebrate them. We share audio content from a vibrant and diverse community of creators and are building a team that reflects that diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity and inclusion.