Senior Product Designer

We’re looking for Senior Product Designers to join our Product Design team, helping shape how families discover, set up, and enjoy Yoto every day, across software and hardware experiences.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

The Product Design team at Yoto shapes how families experience our audio players and the digital ecosystem around them.

As a Senior Product Designer, you’ll take ownership of complex, high-impact areas of the experience—working across hardware-adjacent and digital touchpoints to design intuitive, cohesive journeys for families. You’ll partner closely with Product, Engineering, Research, Brand, and Hardware teams to turn ambiguous problems into clear, well-crafted solutions. This role is hands-on, with a strong focus on delivering high-quality design work while collaborating effectively across disciplines.

What you’ll be doing:

• Own design for complex, high-impact areas (such as player setup, onboarding, or core app experiences), from early discovery through to shipped outcomes, with clear links to customer behaviour and business impact.
• Design end-to-end journeys across multiple touchpoints (including native apps, web, and physical device interactions), creating a coherent experience from unboxing to everyday use.
• Shape onboarding and setup so families can quickly understand how Yoto works and experience its value from day one.
• Work closely with Product, Engineering, and Hardware to design within real-world constraints, making pragmatic trade-offs without compromising quality.
• Use research and real-world observation (e.g. at home, during routines) to understand how families interact with Yoto and turn insights into meaningful improvements.
• Align stakeholders across product, hardware, marketing, and brand, bringing clarity where priorities or opinions differ.
• Make confident decisions in ambiguity, balancing user needs, technical constraints, and business goals to move work forward.
• Deliver high-quality design with strong craft (from interaction design and flows through to visual detail), suited to both emotional and functional needs.
• Communicate your work clearly and persuasively, using storytelling and artefacts to build alignment.
• Contribute to critique and team discussions, helping raise the bar for quality and execution.

What you’ll bring:

Essential

• A portfolio showing end-to-end ownership of complex product work, from discovery to shipped solutions, and the impact on users and the business.
• Experience designing for native apps (iOS/Android) and web, with shipped work demonstrating strong understanding of platform conventions and interaction patterns.
• Experience working in ambiguous or evolving problem spaces, with the ability to frame problems and drive to clear outcomes.
• Experience designing across multiple touchpoints or systems (e.g. onboarding journeys, ecosystems, or connected experiences), ensuring consistency across surfaces.
• Ability to simplify complex or technical problems into intuitive experiences (especially in key moments such as first-time use, setup, or core journeys).
• Strong collaboration with cross-functional partners (Product, Engineering, and ideally Hardware or Brand), influencing decisions beyond design.
• A high bar for craft (including interaction design, attention to detail, and, where relevant, visual design).
• Clear communication skills, able to articulate rationale, trade-offs, and decisions in a way that builds trust and alignment.

Nice to have

• Experience designing for connected products, hardware-adjacent experiences, or ecosystems spanning physical and digital interactions.
• Experience working on consumer products used daily by families or children.
• Experience working on onboarding, setup, or early lifecycle journeys where clarity and ease of use are critical.

Salary: £75,000 - £85,000 based on experience. We never want to miss out on great candidates, so don’t let our banding put you off reaching out - there’s sometimes flexibility for the right fit!

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to 3% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children.
• People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
• Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.

Please only apply or engage with Yoto jobs posted on our careers page. All correspondence from our Talent team will only come through Teamtailor, our application tracking system.