At a Glance
- Tasks: Lead creative paid social campaigns on platforms like Meta and TikTok to engage families.
- Company: Join Yoto, a fast-growing tech company revolutionising childhood audio experiences.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and fun perks like a Yoto player!
- Other info: Be part of a diverse team committed to flexibility, equity, and inclusion.
- Why this job: Make a real impact in digital marketing while helping families discover inspiring audio content.
- Qualifications: 7+ years in paid social media with expertise in Meta and TikTok Ads Manager.
The predicted salary is between 50000 - 65000 £ per year.
We are looking for a data-driven, creative, and highly strategic Senior Paid Social Manager to lead our paid media efforts across platforms like Meta, TikTok etc. across multiple global markets. You will own full-funnel social campaigns end-to-end; from collaborating with our Creative Studio team on impactful creatives, activation and reporting to ultimately reach and acquire new families into the Yoto world through efficient media metrics. The ideal candidate lives in the data with key attention to detail, but also understands the importance of creatives; knowing that a winning campaign requires both technical precision and compelling storytelling.
About Yoto: Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
What you’ll be doing:
- Strategy & Execution: Develop, implement, and manage end-to-end paid social campaigns (Meta, TikTok, etc.) to meet specific KPIs (CAC, ROAS). Understanding a specific approach in each market based on brand maturity.
- Budget Management: Owner of Paid Social budget, ensuring optimal allocation across platforms and campaigns to maximize growth.
- Creative Collaboration: Partner with the creative team to brief, test, and report on performance to ensure continuous improvement with what really engages with our audiences.
- A/B Testing & Optimization: Maintain a rigorous testing roadmap—experimenting with audiences, bidding strategies, landing pages, and creative hooks.
- Advanced Analytics: Analyze campaign performance data to provide actionable insights. You should be comfortable with multi-touch attribution, MMM (Marketing Mix Modeling), and platform pixel data.
- Stakeholder Communication: Present weekly/monthly performance reports to leadership, translating complex data into clear "so-what" narratives.
- Stay Ahead of the Curve: Monitor industry trends and alpha/beta features to keep our brand at the forefront of digital marketing.
What you’ll bring:
- Experience: 7+ years of hands‑on experience in paid social media, preferably in a high‑growth D2C environment.
- Platform Mastery: Expert-level knowledge of Meta Ads Manager and TikTok Ads Manager. Experience with additional platforms is a major plus.
- Analytical Rigor: Proficient in Google Analytics 4 (GA4), Excel/Google Sheets, and data visualization tools.
- Technical Literacy: Solid understanding of end-to-end campaign activation, from building ads to ensuring trackability of results.
- Creative Eye: Ability to identify "winning" creative early and provide constructive feedback to designers.
Salary: £60,000 - £65,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
- Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service.
- Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
- Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days.
- Helping Families: Variety of family‑friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
- People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.
- Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!
Equity and Diversity: At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
Senior Paid Social Manager employer: Yoto
Yoto is an exceptional employer that champions creativity and data-driven strategies, offering a vibrant work culture where innovation thrives. With flexible hybrid working arrangements, generous benefits including private medical insurance, and a commitment to employee growth through professional development allowances, Yoto ensures that its team members are supported both personally and professionally. Located in London, the company fosters a diverse and inclusive environment, making it an ideal place for those looking to make a meaningful impact in the world of children's audio entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Manager
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best paid social campaigns. This will help you stand out and demonstrate your expertise when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your responses to show how your experience aligns with their mission, especially in creating engaging audio experiences for kids.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Yoto team!
We think you need these skills to ace Senior Paid Social Manager
Some tips for your application 🫡
Show Your Data-Driven Side:As a Senior Paid Social Manager, we want to see your analytical skills shine! Make sure to highlight your experience with data analysis and how you've used it to drive successful campaigns. Numbers tell a story, so let them speak for you!
Creativity is Key:Don’t forget to showcase your creative flair! We’re looking for someone who can blend data with compelling storytelling. Share examples of how you've collaborated with creative teams to produce engaging content that resonates with audiences.
Tailor Your Application:Make your application stand out by tailoring it to our job description. Use the same language and keywords we’ve included, especially around platforms like Meta and TikTok. This shows us you understand what we’re looking for!
Apply Through Our Website:We encourage you to apply directly through our careers page. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about our company culture and values there!
How to prepare for a job interview at Yoto
✨Know Your Platforms
Make sure you’re well-versed in Meta and TikTok Ads Manager. Brush up on the latest features and best practices for each platform, as this will show your expertise and readiness to hit the ground running.
✨Data is Your Best Friend
Prepare to discuss how you've used data to drive campaign success in the past. Be ready to share specific metrics like CAC and ROAS, and how you’ve optimised campaigns based on analytics. This will demonstrate your analytical rigor.
✨Creative Collaboration
Think about how you can work with creative teams to develop compelling narratives. Bring examples of successful campaigns where you’ve partnered with creatives to enhance performance. This shows you understand the balance between data and storytelling.
✨Stay Ahead of Trends
Familiarise yourself with current trends in digital marketing and be prepared to discuss how you would apply them at Yoto. Showing that you’re proactive about industry changes will highlight your commitment to keeping the brand at the forefront.
