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- Tasks: Lead data-driven media planning and analysis for impactful global campaigns.
- Company: Join Yoto, a fast-growing audio platform for kids, fostering creativity and learning.
- Benefits: Enjoy hybrid working, generous holiday, private medical insurance, and fun perks.
- Why this job: Make a real impact in children's lives through innovative media strategies.
- Qualifications: Experience in media planning, data analysis, and strong communication skills required.
- Other info: Be part of a diverse team committed to flexibility and inclusion.
The predicted salary is between 60000 - 84000 £ per year.
We are looking for a data-driven Senior Media Planner to transform complex advertising data into impactful global media plans. You will be responsible for paid media measurement and global media planning, with a focus on the US, Canada, UK&I, France and Australia.
About Yoto - Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.
What you’ll be doing:
- Lead Paid Media measurement and campaign analysis, working with our data teams and external partners to create actionable insights to optimise media plans and in-flight campaigns.
- Alongside Head of Acquisition Marketing, oversee annual and quarterly media planning across all channels, ensuring strategic alignment with business objectives.
- Collaborate with local market teams and external agencies on developing media plans in their respective markets.
- Partner with local market teams to plan and buy non-performance media, including OOH, TV, Podcast, Radio, and other relevant channels.
- Manage econometrics and measurement, ensuring robust evaluation frameworks are in place to assess media effectiveness.
- Analyze market trends, audience insights, and campaign performance data to inform future media strategies.
- Collaborate cross-functionally with internal teams, including performance, brand, data and local market teams.
- Stay ahead of industry trends and best practices to continuously refine Yoto’s media planning approach.
What you’ll bring:
- Analytical mindset with direct experience in econometrics, measurement, and campaign effectiveness analysis.
- Strong experience in applying data measurement learnings into impactful media campaigns leading to revenue growth.
- Proven extensive experience in media planning, ideally in a global or multi-market role.
- Strong expertise across a range of media channels, including TV, OOH, Radio, and Podcast.
- Experience working with media agencies and local market teams to develop and execute campaigns.
- Excellent communication and collaboration skills, with the ability to influence stakeholders across different markets.
- Ability to manage multiple projects in a fast-paced environment.
- Comfortable with the ambiguity of working in a fast paced scaleup environment.
Salary: £70,000 - £75,000 based on experience.
What you can expect from Yoto:
- Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
- Financial: Income protection, life assurance from day one, workplace pension with employer contributions, and a generous employee referral bonus scheme.
- Health & Wellness: Private Medical Insurance via Aviva or a Wellbeing Allowance, 24/7 EAP, dental guidance, and bike-to-work scheme.
- Time Off: 25 days of holiday per year, plus bank holidays, birthday off, and additional days based on tenure up to 5 extra days.
- Sabbatical option after 4 years of service.
- Helping Families: Family-friendly leave options and a workplace nursery scheme.
- People & Planet: Up to 2 volunteer days a year and a Book Allowance for professional development.
- Fun Perks: Your own Yoto player and starter pack of cards, plus regular socials including YotoFest.
At Yoto, we love creating a world where childhood is rich with discovery and joy. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We are committed to fostering a safe, diverse, and inclusive environment where all individuals feel valued and supported.
Senior Media Planner employer: Yoto
Contact Detail:
Yoto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Media Planner
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching Yoto and its mission. Understand their products and how your skills can contribute to their goals. Tailor your responses to show how you can help them create impactful media plans.
✨Tip Number 3
Practice your pitch! Be ready to explain your experience in media planning and how you've used data to drive results. Keep it concise but impactful – you want to leave a lasting impression!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Yoto team and being part of our mission.
We think you need these skills to ace Senior Media Planner
Some tips for your application 🫡
Show Your Analytical Side: As a Senior Media Planner, we want to see your analytical mindset shine through in your application. Share specific examples of how you've transformed complex data into actionable insights in previous roles. This will help us understand your approach to media planning and campaign effectiveness.
Tailor Your Experience: Make sure to highlight your extensive experience in media planning, especially in global or multi-market roles. We’re keen on seeing how your background aligns with our focus on diverse channels like TV, OOH, and Podcasts. Tailoring your CV and cover letter to reflect this will definitely catch our eye!
Collaborate and Communicate: We value excellent communication and collaboration skills. In your application, mention instances where you’ve successfully influenced stakeholders or worked cross-functionally. This will show us that you can thrive in our fast-paced environment and work well with different teams.
Apply Through Our Website: Don’t forget to apply via our careers page! It’s the best way for us to receive your application and keep track of it. Plus, it shows you’re serious about joining our mission to inspire independent play and learning for kids.
How to prepare for a job interview at Yoto
✨Know Your Data
As a Senior Media Planner, you'll need to demonstrate your analytical mindset. Brush up on econometrics and be ready to discuss how you've used data measurement to drive impactful media campaigns. Prepare specific examples that showcase your ability to transform complex data into actionable insights.
✨Understand the Market
Familiarise yourself with the media landscape in the US, Canada, UK&I, France, and Australia. Research current trends and challenges in these markets, and think about how they might affect Yoto's media strategies. Showing that you understand local nuances will impress your interviewers.
✨Collaborate Like a Pro
Yoto values collaboration across teams. Be prepared to discuss your experience working with local market teams and external agencies. Think of examples where your communication and collaboration skills led to successful media planning or campaign execution.
✨Stay Ahead of Trends
The media industry is always evolving, so show that you're proactive about staying informed. Bring up recent industry developments or best practices that could benefit Yoto. This will demonstrate your commitment to continuous improvement and innovation in media planning.
