Senior CRM Manager, Product

We’re growing our fantastic CRM and Retention team at Yoto, and looking for 3 new Senior CRM Managers; if you don’t meet every single criteria we encourage you to apply and we can discuss the best fit for your experience during the interview process. These roles will own and optimise our multi-channel lifecycle marketing strategy, driving engagement, retention, and revenue across the customer journey. This role blends hands‑on CRM execution with strategic leadership, working closely with Product, Data, Creative, and local market teams to deliver best-in-class customer experiences.

What you’ll be doing:

• Own CRM strategy and execution across customer lifecycle from prospect nurture, activation, onboarding, retention, and reactivation.
• Design and optimise automated and ad‑hoc campaigns, to maximise impact from new product launches across Email, Push, In‑App, SMS, and Direct Mail.
• Act as the Braze expert, continuously updating knowledge of platform capabilities to understand how we can maximise opportunities for driving customer experience across touchpoints within and outside CRM.
• Lead end‑to‑end campaign delivery: briefing, segmentation, build, QA, A/B testing, and performance analysis.
• Use data and insights to optimise performance and identify growth opportunities.
• Partner with Product, Data, Creative, Brand, and local market teams to improve customer experience and LTV.
• Lead, coach, and develop a high‑performing direct report.
• Ensure all customer communications are accurate, compliant, on‑brand, and delivered on time.
• Work as part of a matrix team with Product, building strong relationships with the team and acting as an ambassador for marketing in the Product organisation.
• Bringing a CRM marketing mindset to product development, helping teams think about positioning Product features and benefits in the customer Lifecycle.
• Contributing to positioning and growing new and priority features and user journeys like Referrals, Yoto Club and Yoto Daily.

What you’ll bring:

• Senior‑level CRM or lifecycle marketing experience in a B2C, consumer‑facing business.
• Experience using data and insights to personalise communications for specific audiences, products and lifecycle stages.
• Strong multi‑channel CRM expertise (Email, Push, In‑App, SMS, Direct Mail).
• Hands‑on experience building complex automated journeys in Braze.
• A creative approach that blends best practise, beautiful brand‑led visuals and excellent user experiences.
• Strong customer segmentation and data‑driven decision‑making skills.
• Confident stakeholder management and ability to translate data into commercial insight.
• Ability to work through ambiguity and tackle issues in a calm, structured and pragmatic way.
• Experience managing and developing high‑performing teams.
• Comfortable working in a fast‑paced, changing environment.

Salary: £55,000 - £65,000 based on experience

What you can expect from Yoto:

• Flexibility: Hybrid working – expectation of 1 day a week on average in our London office, but you are welcome to come in more than this.
• Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year.
• Summer Hours policy to use between the months of June and August.
• Receive Income Protection, covering long‑term sickness for up to 2 years and company sick pay that increases with length of service.
• Life Assurance cover from day one of your service.
• Workplace Pension offering up to 3% employer contributions, following probation.
• Generous employee referral bonus scheme.
• Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.
• Access to 24/7 Employee Assistance Programme (EAP) through WeCare and unlimited access to Dental advice and guidance via Toothfairy.
• Bike to work scheme to promote healthier lifestyles.
• 25 days of holiday per year, plus bank holidays.
• On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days.
• After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Variety of family‑friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.
• Unlock savings with our workplace nursery scheme, designed to support parents of preschool‑aged children.
• Up to 2 volunteer days a year.
• A Book Allowance of up to £50 a year to contribute to your professional development.
• You receive your very own Yoto player and starter pack of cards!
• Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity:

At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive – both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‑monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We don’t just embrace differences – we celebrate them. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.