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- Tasks: Lead multi-channel marketing strategies to boost engagement and retention for a children's audio platform.
- Company: Join a leading UK children's audio platform with a passion for creativity and innovation.
- Benefits: Enjoy flexible working arrangements, competitive salary, and a hybrid work model.
- Why this job: Make a real difference in children's lives through engaging audio content and strategic marketing.
- Qualifications: Strong B2C marketing experience, team management skills, and expertise in Braze.
- Other info: Dynamic role with opportunities for professional growth in a fun, creative environment.
The predicted salary is between 36000 - 60000 £ per year.
A leading children's audio platform in the UK is seeking a Senior CRM Manager to drive engagement and retention through a multi-channel lifecycle marketing strategy. The role blends hands-on CRM execution with strategic leadership, requires strong experience in B2C marketing, and the ability to manage teams and data-driven campaigns.
The ideal candidate should excel in stakeholder management and possess expertise in platforms like Braze. This position offers a hybrid work model and benefits including flexible working arrangements and a competitive salary.
Senior CRM & Lifecycle Manager — Braze Expert (Hybrid) employer: Yoto
Contact Detail:
Yoto Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM & Lifecycle Manager — Braze Expert (Hybrid)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work with CRM and lifecycle marketing. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your successful campaigns, especially those using platforms like Braze. This will help you stand out during interviews and demonstrate your hands-on experience.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your answers, especially around stakeholder management and data-driven strategies. The more comfortable you are, the better you'll perform.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be the perfect fit for you. Plus, it’s a great way to ensure your application gets seen by the right people.
We think you need these skills to ace Senior CRM & Lifecycle Manager — Braze Expert (Hybrid)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Senior CRM & Lifecycle Manager. Highlight your experience with B2C marketing and any hands-on work you've done with platforms like Braze. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about driving engagement and retention in children's audio. Share specific examples of your past successes in lifecycle marketing that demonstrate your strategic leadership.
Showcase Your Data Skills: Since this role involves data-driven campaigns, don’t forget to mention your experience with data analysis and how you've used insights to improve marketing strategies. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can’t wait to hear from you!
How to prepare for a job interview at Yoto
✨Know Your CRM Inside Out
Make sure you’re well-versed in CRM platforms, especially Braze. Brush up on its features and how it can drive engagement and retention. Be ready to discuss specific campaigns you've executed using these tools.
✨Showcase Your B2C Marketing Experience
Prepare examples of your past B2C marketing successes. Highlight how you’ve used data-driven strategies to enhance customer journeys and improve retention rates. This will demonstrate your hands-on experience and strategic thinking.
✨Master Stakeholder Management
Think about times when you’ve successfully managed stakeholders. Be prepared to share how you’ve navigated different interests and aligned teams towards common goals. This is crucial for a leadership role like this one.
✨Embrace the Hybrid Work Model
Since this role offers a hybrid work model, be ready to discuss how you manage your time and productivity in both remote and in-office settings. Share any experiences that highlight your adaptability and self-motivation.
