Product Marketing Lead

We’re looking for a Product Marketing Lead to be the strategic linchpin between product, brand and growth marketing teams. You’ll lead the go-to-market (GTM) strategy for all new product launches and own the positioning, messaging, and narrative across the entire product portfolio. This is a highly cross‑functional role — ideal for a commercially minded storyteller who can think both strategically and creatively, understands the nuances of consumer behavior, and is obsessed with how product, brand, and customer experience intersect.

About Yoto: Yoto is a screen‑free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels – think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

What you’ll be doing:

• Develop compelling positioning, messaging, and value propositions for each product, audience, and market segment.
• Craft product narratives that clearly articulate benefits, differentiators, and emotional resonance.
• Lead end‑to‑end GTM planning for all product launches, from concept to commercialization.
• Collaborate closely across our product, brand, creative, eCommerce, and growth teams to build and execute integrated launch plans.
• Deeply understand our customer, market trends, and competitors — and translate insights into actionable strategies.
• Drive consumer research, surveys, and testing to validate positioning and inform product strategy.
• Support retention team with messaging frameworks that nurture and upsell across the customer lifecycle.
• Own and execute our packaging and POS approach, clearly articulating the Yoto brand story and product benefits in a retail environment.
• Build & nurture a high‑performing team of product marketing managers & insights specialists.

What you’ll bring:

• 7+ years of experience in product marketing, brand strategy, or consumer marketing in a high‑growth DTC or eCommerce environment.
• Proven track record of launching products & owning GTM strategies end to end.
• Strong strategic thinking with a deep understanding of consumer psychology and storytelling.
• Comfortable with data, insight gathering, and turning qualitative and quantitative inputs into clear action.
• Highly collaborative, with experience working cross‑functionally across product, creative, and commercial teams.
• Experienced leader, who builds & develops brilliant teams.
• Excellent communication and presentation skills — confident in influencing at all levels.
• Agile, curious, and energised by building in a fast‑paced, entrepreneurial environment.
• Bachelor’s degree.
• A passion for audio content and technology.
• Ability to think on your feet, and learn fast.

Salary: £70,000 - £80,000 based on experience.

What you can expect from Yoto:

• Flexibility: Hybrid working – expectation of 1 day a week in our London office; you are welcome to come in more. Work from anywhere policy up to 6 weeks per year. Summer Hours policy.
• Financial: Income Protection, Life Assurance, Workplace Pension up to 3% employer contributions, generous referral bonus.
• Health & Wellness: Private Medical Insurance via Aviva, wellbeing allowance, 24/7 Employee Assistance Programme, dental advice, bike‑to‑work scheme.
• Time Off: 25 days holiday + bank holidays + birthday off + extra days after anniversary up to 5, sabbatical up to 3 months.
• Family leave: maternity, paternity, adoption, fertility, pregnancy loss, carers, nursery scheme.
• People & Planet: up to 2 volunteer days a year, book allowance £50 a year.
• Fun Perks: Yoto player and starter pack, company socials, YotoFest.

Equity and Diversity: At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive. We value flexibility and give our team the freedom to balance life and work in ways that suit them. We’re committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi‑monthly forums to elevate diverse voices and perspectives. We don’t just embrace differences — we celebrate them. We share audio content from a vibrant and diverse community of creators. We are building a team that reflects that diversity. We invite candidates from all walks of life to explore opportunities with us.