At a Glance
- Tasks: Lead revenue growth and P&L management for a global consumer brand.
- Company: Join a dynamic team at Yoto, a leader in children's audio entertainment.
- Benefits: Competitive salary, leadership role, and the chance to shape a global brand.
- Other info: 6-9 month fixed-term contract with opportunities for professional development.
- Why this job: Make a real impact on a growing business while leading a talented team.
- Qualifications: Proven track record in revenue growth and performance marketing expertise.
The predicted salary is between 80000 - 100000 £ per year.
The right person will bring most or all of the following:
- Proven track record of delivering revenue growth in a consumer business, ideally across multiple geographies
- Experience owning a P&L, allocating budget across multiple channels and markets
- Deep knowledge of performance marketing — acquisition and retention — including fluency with the metrics that matter (CAC, LTV, ROAS, AOV)
- Experience building a consumer brand which is relevant and compelling across multiple global markets
- Experience leading large, multi-disciplinary teams, including in-market or regional teams
- Comfort operating in a scaling business
- A track record of building a high performing team
- Strong communication and influencing skills — you will be a key voice on the SLT and a visible leader internally and externally
- Experience in children's consumer goods or audio/entertainment categories is a plus, but not a prerequisite
- Strong commercial problem-solving and a genuine curiosity about how consumers make decisions matter the most
What the job involves:
The VP Growth is a senior leadership role with full accountability for revenue delivery and P&L management to contribution margin level. It is a broad, commercially-oriented role which spans the full range of sales and marketing activity. It requires someone who blends strategy and execution, and who is excited by the opportunity of building a global consumer business. The role sits on the Senior Leadership Team and reports directly to the CEO, leading a large team.
Outside of the Growth function, you will work closely with the Product, Finance, and Operations teams. This role is a fixed-term maternity cover contract for 6-9 months. You will own Yoto's global revenue number and own the P&L. That means having a clear view of CAC, LTV, AOV, and attach rates across every channel and market — and making informed investment decisions to drive profitable growth.
You will lead the full growth function, which includes:
- Performance marketing — acquisition and retention
- Brand marketing & creative studio
- Product marketing
- Communications and advocacy
- ECommerce
- Marketplace
- Retail
You will lead Yoto's in-market teams, which are responsible for creating the growth strategy for each market and executing marketing plans and B2B sales. These teams sit close to the customer; your role is to ensure they have the strategy, tools, and support to convert that into meaningful revenue growth.
Vice President Growth (6 - 9 month FTC) in London employer: Yoto
At Yoto, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture, perfect for those looking to make a significant impact in the consumer goods sector. Our commitment to employee growth is evident through our supportive environment, where you will have the opportunity to lead a talented team and drive global revenue strategies while collaborating closely with cross-functional departments. Located in a vibrant area, we offer unique advantages such as flexible working arrangements and a focus on work-life balance, making Yoto an ideal place for passionate professionals seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Vice President Growth (6 - 9 month FTC) in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the hunt for a VP Growth role. You never know who might have the inside scoop on opportunities or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by diving deep into the company's growth strategies. Familiarise yourself with their performance metrics like CAC and LTV, and come armed with ideas on how you can drive revenue growth. Show them you mean business!
✨Tip Number 3
Don’t just apply anywhere; focus on companies that align with your values and expertise. Use our website to find roles that excite you and match your skills. Tailor your approach to each company to stand out from the crowd.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Reiterate your enthusiasm for the role and mention something specific from the conversation to keep you fresh in their minds.
We think you need these skills to ace Vice President Growth (6 - 9 month FTC) in London
Some tips for your application 🫡
Show Us Your Numbers:When you're writing your application, make sure to highlight your track record with revenue growth. We want to see those impressive metrics like CAC, LTV, and ROAS that you've mastered. Numbers speak louder than words, so let them do the talking!
Be a Storyteller:We love a good story! Share your experiences in building consumer brands and leading teams. Make it relatable and compelling, showing how your journey aligns with our mission at StudySmarter. Remember, we’re looking for someone who can blend strategy with execution.
Tailor Your Application:Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the specific requirements of the VP Growth role. We appreciate when candidates show they’ve done their homework and understand what we’re all about.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join the StudySmarter family!
How to prepare for a job interview at Yoto
✨Know Your Numbers
Make sure you’re fluent in the key metrics like CAC, LTV, AOV, and ROAS. Be ready to discuss how you've used these metrics to drive revenue growth in previous roles. This shows you understand the financial side of the business and can make informed decisions.
✨Showcase Your Leadership Style
Prepare examples that highlight your experience leading large, multi-disciplinary teams. Discuss how you’ve built high-performing teams and fostered collaboration across different markets. This will demonstrate your ability to lead effectively within a global context.
✨Be Ready to Talk Strategy and Execution
This role requires a blend of strategic thinking and hands-on execution. Prepare to discuss specific strategies you've implemented in past roles and how you executed them successfully. Use real-world examples to illustrate your approach to building a consumer brand.
✨Understand the Market Landscape
Research the company’s position in the children's consumer goods or audio/entertainment categories. Be prepared to discuss market trends and how they impact growth strategies. Showing genuine curiosity about consumer behaviour will set you apart as a candidate who is truly invested in the role.
