Senior User Design Researcher in London

We're looking for a Senior User Researcher with strong quantitative skills to join our centralised research team in Product Design & Research. You'll focus on our Monetisation and Content clusters, where your work will shape the buying experience, the first 30 days after purchase, Yoto Club and how families discover content in our card store. You'll combine interviews, usability testing and diary studies with survey and behavioural data, taking each study from defining the methods to running the analysis and making sure the insights land with stakeholders.

About Yoto: Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. Voted the 14th fastest-growing private software technology company in Britain in The Sunday Times 100 Tech 2025; and ranked second fastest growing tech company in the UK in the Deloitte Fast50. We're on a mission to be the soundtrack of childhood, and help families on their own unique adventures.

Yoto's Product Design & Research Team exists to deeply understand children and families and translate those insights into thoughtful, trusted, screen-free experiences across hardware, software, and content. Research at Yoto is already fairly democratised, with designers actively involved in learning from customers, and we're building a stronger, more credible research practice as we grow. You'll be part of our centralised research team, alongside our Lead User Researcher and Research Operations partner, and you'll report to our Lead User Researcher.

Your main focus is the Monetisation and Content clusters: our core e-commerce experience, Yoto Club and subscriptions, and the way families find content.

• Focus on research for the Monetisation and Content clusters. You'll work with their design and product leads to agree what we need to learn and in what order.
• Study the buying experience from the family's side: how people find, choose and buy players, cards, bundles and digital content, how checkout, delivery and order updates feel, and what happens in the first 30 days after purchase.
• Research how families find the right content for a child: browsing and filters, age guidance, recommendations and upsell moments, and what gives a parent the confidence to buy more.
• Design and run a range of studies, from interviews, concept and usability testing to diary studies and surveys. Use quantitative methods when they're the right fit, and run the analysis yourself (for example correlation, regression or driver analysis).
• Work with the data team on experience measures and A/B tests, and present what you find to designers, product managers and senior leaders.
• Expand the reach of research by supporting others to do it: help designers and product managers plan and run good research themselves, and brief and work closely with agencies for outsourced work.

What you'll bring:

• Significant experience researching digital or hardware products with a product team, and evidence that your research changed what was designed or built.
• You've studied how people actually behave with a product (usability testing, interviews, diary studies), not only what they think of a brand or a price.
• You design surveys, choose scales and sample sizes, and run correlation, regression and driver analysis yourself in a statistical package (for example R, SPSS or Python), with sound judgement about their limits (self-report, response bias, small samples, correlation versus causation).
• Comfort working with behavioural data, including reading funnels, cohorts and experiment results, and joining them to survey responses.
• Experience researching products for children, families or education.
• Experience researching across the subscription lifecycle (acquisition, onboarding and retention) or willingness-to-pay.

Salary: 70,000 - 80,000 based on experience.

How we use AI at Yoto: We think using AI to work smarter is part of the job. At Yoto, we use AI to help us move faster and reduce manual work so we can focus our time on creativity, problem-solving and impact. We don't want to use AI to cut corners - it's about smart usage that makes space for the work that really matters. Our intention is to be thoughtful about how we use AI. We don't expect everyone to be an AI expert, but we do expect people to be curious, to experiment, and to keep improving how they work. AI should help us move faster, not change what makes working here great.

What you can expect from Yoto:

• Flexibility: Hybrid working - expectation of 1 day a week on average in our London office, but you are welcome to come in more than this. Take advantage of our 'work from anywhere' policy to work from a different location for up to 6 weeks every year. Summer Hours policy to use between the months of June and August.
• Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service. Life Assurance cover from day one of your service. Workplace Pension offering up to to 4% employer contributions, following probation. Generous employee referral bonus scheme.
• Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy. Access to 24/7 Employee Assistance Programme (EAP) through WeCare. Bike to work scheme to promote healthier lifestyles.
• Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days. After 4 years of service, you are also eligible for our sabbatical policy offering up to 3 months' of unpaid sabbatical.
• Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave. Unlock savings with our workplace nursery scheme, designed to support parents of preschool-aged children. A Book Allowance of up to 50 a year to contribute to your professional development.

We're also passionate about building a workplace where everyone can thrive - both professionally and personally. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion. Take a look at our website for more information on our approach to People and Planet.