Senior Product Designer (Core App) in London

We’re looking for Senior Product Designers to join our Product Design team, helping shape how families discover, set up, and enjoy Yoto every day, across software and hardware experiences.

About Yoto

Yoto is a screen-free interactive audio platform for kids. We make carefully connected audio players that kids control, with no microphones, cameras or ads. We have a catalogue of audio that inspires creative play and learning with 1,000+ titles in our card store from top creators, publishers and labels - think Disney, Marvel, Roald Dahl and Universal Music. We also create Yoto Originals like BrainBots.

We’re on a mission to be the soundtrack of childhood, and help families on their own unique adventures. By creating products that inspire independent play, we help families discover and grow with an inspiring world of audio - and we would like you to help us achieve it!

The Product Design team at Yoto shapes how families experience our audio players and the digital ecosystem around them.

As a Senior Product Designer on the Core App team, you'll take ownership of the integrity of our iOS and Android apps, working horizontally across our mission-driven product teams to ensure Yoto delivers a coherent, performant and delightful experience for families. You'll partner closely with Product, Engineering, Research, and Brand teams to turn ambiguous problems into clear, well-crafted solutions. This role is hands-on, with a strong focus on delivering high-quality design work while collaborating effectively across disciplines.

Our work spans some of the most important moments in a family’s journey - from first-time setup and early engagement, to everyday listening, creation, and content discovery. Your work will help ensure these experiences feel simple, magical, and deeply considered.

What you’ll be doing:

• Own and champion the quality and integrity of Yoto’s iOS and Android apps.
• Work as a horizontal partner to multiple product teams, enabling them to execute on new features at the highest level of craft, consistency and efficiency.
• Steward the design principles, patterns, and interaction language that make the efforts of different teams add up to one coherent experience.
• Drive cross-cutting work - micro-interactions, animation, perceived performance - that elevates the experience for families across the whole app.
• Own design for complex, high-impact initiatives within the app, from early discovery through to shipped outcomes, with clear links to customer behaviour and business impact.
• Work closely with Product, Engineering and Hardware to design within real-world constraints, making pragmatic trade-offs without compromising quality.
• Use research and real-world observation to understand how families interact with Yoto and turn insights into meaningful improvements.
• Align stakeholders across product, hardware, marketing, and brand, bringing clarity where priorities or opinions differ.
• Make confident decisions in ambiguity, balancing user needs, technical constraints, and business goals to move work forward.
• Communicate your work clearly and persuasively, using storytelling and artefacts to build alignment.
• Contribute to critique and team discussions, helping raise the bar for quality and execution.

What you’ll bring:

Essential:

• A portfolio showing end-to-end ownership of complex product work, from discovery to shipped solutions, and the impact on users and the business.
• A deep understanding of native app platform conventions and what makes a mobile app feel coherent, performant and delightful.
• A high bar for craft, and a track record of raising the quality bar.
• Experience working in ambiguous or evolving problem spaces, with the ability to frame problems and drive to clear outcomes.
• Ability to simplify complex or technical problems into intuitive experiences.
• Strong collaboration with cross-functional partners, influencing decisions beyond design.
• Clear communication skills, able to articulate rationale, trade-offs, and decisions in a way that builds trust and alignment.

Nice to have:

• Experience designing for connected products, hardware-adjacent experiences, or ecosystems spanning physical and digital interactions.
• Experience working on consumer products used daily by families or children.
• Experience working on onboarding, setup, or early lifecycle journeys where clarity and ease of use are critical.

Salary: £75,000 - £85,000 based on experience. We never want to miss out on great candidates, so don’t let our banding put you off reaching out - there’s sometimes flexibility for the right fit!

What you can expect from Yoto:

Flexibility: Hybrid working - expectation of 1 day a week on average in our London office. Take advantage of our ‘work from anywhere’ policy to work from a different location for up to 6 weeks every year.

Financial: Receive Income Protection, covering long term sickness for up to 2 years and company sick pay that increases with length of service.

Health & Wellness: Private Medical Insurance via Aviva, or a Wellbeing Allowance to be used for memberships, subscriptions, treatment or therapy.

Time Off: 25 days of holiday per year, plus bank holidays. On top of this, you also receive your birthday off, plus 1 extra day of holiday for every year worked after you hit your 2 year anniversary, up to 5 extra days.

Helping Families: Variety of family-friendly leave, including enhanced maternity, paternity, adoption, fertility, pregnancy loss and carers leave.

People & Planet: Up to 2 volunteer days a year. A Book Allowance of up to £50 a year to contribute to your professional development.

Fun Perks: You receive your very own Yoto player and starter pack of cards! Regular company socials and celebrations, including our annual YotoFest!

Equity and Diversity: At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.

Please only apply or engage with Yoto jobs posted on our careers page.